Asics Men Gel-Lyte III OG Glacier Grey Cream | ASICS​​ Elevates Gamers and Media with ‘Mind Games – The Experiment’ Documentary

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Since Nike’s Breaking2 experiment, I’ve stated the most important foray for brands would be in developing media, specifically sports film and television series. Nike jumped off the new year with a streaming fitness service on Netflix, but what I was aiming towards in my prediction was the creation of long-form video content to rival original … Read more

Asics Men Gel-Lyte III OG Glacier Grey Cream | JoIN: Jobs of Interest Now available | ASICS Careers 

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Jobs of Interest Now available (JOIN) is a joint program to educate sneaker culture, students and employees in the marketplace, of the vast opportunities with footwear and apparel brands beyond design. Those who love kicks see very limited opportunities in the industry. They think there are only resale hustles of flipping kicks and design of sneakers … Read more

Onitsuka Tiger’s 2022 Autumn Winter Collection | Elements of Outdoor Infused with the Catwalk

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The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! | オニツカタイガーマガジン Onitsuka Tiger MAGAZINE Source: The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! To read Shoe Dog at a time when this collection is delivered, is to realize that Onitsuka Tiger has been playing catch up since the brand forced Phil Knight’s hand as … Read more

Live Uplifted: ASICS Ambassadors and Why Retailers Have a Built-in Weapon

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Live Uplifted: Meet our ASICS Ambassadors – Source: Live Uplifted: Meet our ASICS Ambassadors | ASICS Continuing a discussion on the importance of content for brands, I want to add how retailers who have long sought a method of offsetting the direct-to-consumer strategies in every industry, not just sneakers, should be utilizing brand content in … Read more

ASICS Ventures Investment Into Run.Edge Will Continue to Widen the Gap in Amateur Athletics

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Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I typically celebrate ASICS’ investment strategy via their accelerator and incubator, but this one, while expedient, it will continue to widen the gap in amateur and youth sports as it becomes implemented into coaching and training at every level in sports. ASICS … Read more

With Novak Unvaccinated, ASICS Signs #7 In the World, Matteo Berrettini.

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Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates The question is whether this signing has more to do with ASICS bolstering its roster after tennis has taken off like a rocket since social distancing, or ASICS ensuring they have another of the top players in the sport since their main … Read more

ASICS Delivers 10 Rules on How to Start Running for Beginners 

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Кроссовки беговые asics gel-lyte33 for beginners Source: How to Start Running for Beginners | ASICS | ASICS Please use the link above to visit ASICS’ site for the ten tips on starting a running program. I wanted to share the tips they’ve listed for things to avoid. Far too often information is delivered on how … Read more

Top 10 Sneakers for Date Night

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It’s getting colder, but you still don’t want to break out the Timbs just yet. You want a sneaker that can survive the cold weather, but isn’t just another plain white pair of tennis shoes. Maybe you’re married, or maybe this is your first date. You want your partner to check you out from head … Read more

Top 10 Running Lifestyle Sneakers $100 Dollars and Under for Holiday 21

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The arrival of inventory is slow due to the supply chain disruptions and manufacturing shut downs in countries where footwear production takes place. This will shape retail throughout the holiday season. While many of the coveted sneakers have already arrived and will be available, those shoes tend to be in the high to premium price … Read more

ASICS Ventures Continues to Invest backing Deportare Technologies 

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS VENTURES INVESTS IN DEPORTARE TECHNOLOGIES WHICH DEVELOPS FITNESS TRAINER SPECIALISTS THROUGH ONLINE FITNESS ACADEMY| ASICS Global – The Official Corporate Website for ASICS and Its Affiliates ASICS has been making an effort to build … Read more

Trying to Decipher ASICS’ Sunrise Red NFT Collection

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ASICS is announcing the ASICS SUNRISE RED™ NFT COLLECTION – a first-of-its-kind footwear release that will be available via digital auction starting on July 15th 2021. Source: ASICS GOES DIGITAL WITH LAUNCH OF FIRST-OF-ITS-KIND NFT FOOTWEAR COLLECTION| ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Instead of attempting to dissect this … Read more

Navigating the Niche: Take One Step Forward | Novak Djokovic and the New COURT FF™ Novak

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All companies are fighting Nike whether they want to or not. This makes a dialogue about a new product easier to create. In this instance, Nike, by allowing Roger Federer to walk away to Uniqlo and On-Running, opened up the opportunity for growing within the tennis market. ASICS has been a long-time sponsor of the … Read more

ASICS Continues Aggregation of Startups via its Latest Accelerator

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  Source: ASICS SELECTS FOUR COLLABORATION PROPOSALS AT ITS BUSINESS PARTNERSHIP PROGRAM WITH STARTUPS | ASICS Global – The Official Corporate Website for ASICS and Its Affiliates ASICS held the DEMO DAY for the ASICS Accelerator Program, its business partnership accelerator program for startups, on February 22nd, 2021 at the ASICS Japan headquarters in Tokyo. … Read more

ASICS Ventures Invests in dreamstock, Taking the Lead on Professionalizing Youth Sports 

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS VENTURES INVESTS IN STARTUP DREAMSTOCK, SOCCER SCOUTING PLATFORM | ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Buy my books: Books – JmksportStore-USA (arch-usa.com) I’ve been away from basketball and … Read more

Onitsuka Tiger AUTUMN WINTER 2019 Captures the 90s but is Hard to Catch

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Onitsuka Tiger AUTUMN WINTER 2019 Brand Campaign. Source: AUTUMN WINTER 2019 | Onitsuka Tiger US ASICS and Onitsuka Tiger are comparable to Nike and Jordan Brand. They are the same company, but they aren’t. There is one glaring difference in comparing these two businesses, while Jordan Brand has more of a lifestyle aesthetic in their … Read more

ASICS Investment in PYRATES Smart Fabrics Shows What an Incubator Is | The Sustainability Report #18

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Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates A few days ago FootLocker announced the launch of a (Greenhouse) an app that is described as an incubator for artists and designers. The description immediately gave me a reason to celebrate because in the sneaker industry there are a host of … Read more

Vans x Vivienne Westwood x ASICS x Vivienne Westwood | Marketing

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  Source: Vans x Vivienne Westwood Less than a month ago I wrote this post about Westwood x ASICS: Vivienne Westwood X ASICS Should Highlight Sustainability | The Sustainability Report #16: Missed Opportunities in Marketing In it I discussed her thoughts on sustainability. It never occurred to me that she would lend her logo to … Read more

Vivienne Westwood X ASICS Should Highlight Sustainability | The Sustainability Report #16: Missed Opportunities in Marketing

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Source: GEL-MAI KNIT MT The rebel status of Vivienne Westwood lies as one of the cornerstones of UK Fashion. Since her collaboration with the Sex Pistols’ Malcolm McLaren she has established herself as a voice for those fighting to make waves as opposed to simply riding them. She recently connected with ASICS to create a … Read more

ASICS Quickly Adjusts their Motion Capturing Tech with an Investment Into Curv Labs

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Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates A few weeks ago I discussed why traditional retail needs to be wary of brands. I stated: Underpaid and overworked are the tenets of retail. This leads to higher turnover. Brand stores pay more than traditional retail. This almost always means that … Read more

Can US Based Brands Pull a Page From ASICS for Future Production?

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ASICS Corporation has introduced an automated shoe production system using industrial robots for lifestyle shoes at Sanin ASICS Industry Corporation (SAI), ASICS’ only shoe production base in Japan. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates This post is merely an introduction to a solution by ASICS for production. I … Read more

The Sustainability Report #5 | ASICS is The 1st Sports Company to Support the Task Force on Climate Related Financial Disclosures

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates While it’s really difficult to write and gain a response from every brand to confirm that ASICS is the first company to create … Read more