This GEL-LYTE® V sneaker draws inspiration from the Japanese phrase “Godai,” and how it references the five elements in Japanese philosophy. Source: Sportstyle Collections | ASICS While not exactly tied to Avatar the Last Airbender, this collection from ASICS does have a natural alignment to the classic animated series. With a reboot in the works … Read more
Fred Kerley isn’t as vocal and capable of generating the same social media energy as his adidas counterpart Noah Lyles, but his silent, confident demeanor is lion-esque. He is one of the biggest sprinters in the game and his presence attracts all eyes when he enters the arena. Moving towards an Olympic year Kerley … Read more
Track & Field – MHEA (mymhea.org) Coach Bill Duff is the coach of the Memphis-Area Home Education Association’s track and field team. The homeschool team doesn’t have the traditional infrastructure of other high school programs. Because MHEA is basically an organization supporting a broad spectrum of parents who have chosen an alternative form of … Read more
Since Nike’s Breaking2 experiment, I’ve stated the most important foray for brands would be in developing media, specifically sports film and television series. Nike jumped off the new year with a streaming fitness service on Netflix, but what I was aiming towards in my prediction was the creation of long-form video content to rival original … Read more
Jobs of Interest Now available (JOIN) is a joint program to educate sneaker culture, students and employees in the marketplace, of the vast opportunities with footwear and apparel brands beyond design. Those who love kicks see very limited opportunities in the industry. They think there are only resale hustles of flipping kicks and design of sneakers … Read more
The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! | オニツカタイガーマガジン Onitsuka Tiger MAGAZINE Source: The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! To read Shoe Dog at a time when this collection is delivered, is to realize that Onitsuka Tiger has been playing catch up since the brand forced Phil Knight’s hand as … Read more
Live Uplifted: Meet our ASICS Ambassadors – Source: Live Uplifted: Meet our ASICS Ambassadors | ASICS Continuing a discussion on the importance of content for brands, I want to add how retailers who have long sought a method of offsetting the direct-to-consumer strategies in every industry, not just sneakers, should be utilizing brand content in … Read more
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I typically celebrate ASICS’ investment strategy via their accelerator and incubator, but this one, while beneficial, it will continue to widen the gap in amateur and youth sports as it becomes implemented into coaching and training at every level in sports. ASICS … Read more
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates The question is whether this signing has more to do with ASICS bolstering its roster after tennis has taken off like a rocket since social distancing, or ASICS ensuring they have another of the top players in the sport since their main … Read more
How to start running for beginners Source: How to Start Running for Beginners | ASICS | ASICS Please use the link above to visit ASICS’ site for the ten tips on starting a running program. I wanted to share the tips they’ve listed for things to avoid. Far too often information is delivered on how … Read more
It’s getting colder, but you still don’t want to break out the Timbs just yet. You want a sneaker that can survive the cold weather, but isn’t just another plain white pair of tennis shoes. Maybe you’re married, or maybe this is your first date. You want your partner to check you out from head … Read more
The arrival of inventory is slow due to the supply chain disruptions and manufacturing shut downs in countries Blast footwear production takes place. This will shape retail throughout the holiday season. While many of the coveted sneakers have already arrived and will be available, those shoes tend to be in the high to premium price … Read more
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS VENTURES INVESTS IN DEPORTARE TECHNOLOGIES WHICH DEVELOPS FITNESS TRAINER SPECIALISTS THROUGH ONLINE FITNESS ACADEMY| ASICS Global – The Official Corporate Website for ASICS and Its Affiliates ASICS has been making an effort to build … Read more
ASICS is announcing the ASICS SUNRISE RED™ NFT COLLECTION – a first-of-its-kind footwear release that will be available via digital auction starting on July 15th 2021. Source: ASICS GOES DIGITAL WITH LAUNCH OF FIRST-OF-ITS-KIND NFT FOOTWEAR COLLECTION| ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Instead of attempting to dissect this … Read more
All companies are fighting Nike whether they want to or not. This makes a dialogue about a new product easier to create. In this instance, Nike, by allowing Roger Federer to walk away to Uniqlo and On-Running, opened up the opportunity for growing within the tennis market. ASICS has been a long-time sponsor of the … Read more
Source: ASICS SELECTS FOUR COLLABORATION PROPOSALS AT ITS BUSINESS PARTNERSHIP PROGRAM WITH STARTUPS | ASICS Global – The Official Corporate Website for ASICS and Its Affiliates ASICS held the DEMO DAY for the ASICS Accelerator Program, its business partnership accelerator program for startups, on February 22nd, 2021 at the ASICS Japan headquarters in Tokyo. … Read more
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS VENTURES INVESTS IN STARTUP DREAMSTOCK, SOCCER SCOUTING PLATFORM | ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Buy my books: Books – JmksportStore-USA (arch-usa.com) I’ve been away from basketball and … Read more
Onitsuka Tiger AUTUMN WINTER 2019 Brand Campaign. Source: AUTUMN WINTER 2019 | Onitsuka Tiger US ASICS and Onitsuka Tiger are comparable to Nike and Jordan Brand. They are the same company, but they aren’t. There is one glaring difference in comparing these two businesses, while Jordan Brand has more of a lifestyle aesthetic in their … Read more
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates A few days ago FootLocker announced the launch of a (Greenhouse) an app that is described as an incubator for artists and designers. The description immediately gave me a reason to celebrate because in the sneaker industry there are a host of … Read more
Source: Vans x Vivienne Westwood Less than a month ago I wrote this post about Westwood x ASICS: Vivienne Westwood X ASICS Should Highlight Sustainability | The Sustainability Report #16: Missed Opportunities in Marketing In it I discussed her thoughts on sustainability. It never occurred to me that she would lend her logo to … Read more
Source: GEL-MAI KNIT MT The rebel status of Vivienne Westwood lies as one of the cornerstones of UK Fashion. Since her collaboration with the Sex Pistols’ Malcolm McLaren she has established herself as a voice for those fighting to make waves as opposed to simply riding them. She recently connected with ASICS to create a … Read more