ASICS Womens WMNS 27 Triple White White White White | Asics

sukna asics fujitrail skort #5 | ASICS is The 1st Sports Company to Support the Task Force on Climate Related Financial Disclosures

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product eng 1026890 Shoes Asics Gel Preleus

Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates While it’s really difficult to write and gain a response from every brand to confirm that ASICS is the first company to create … Read more

ASICS Venture Nabs a Share of Y Combinator Tech Company Aura Vision

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Sneakers ASICS Gel-Quantum Lyte 1201A235 Black White 006

A few months ago I wrote that adidas had combined with an accelerator program in Paris and they created an incubator that included over ten tech companies. The constant investment into tech appeared to be primarily in the digital space. adidas Sets Up at Platform A in Paris | The Battle for Startups In the … Read more

SPRING SUMMER 2019 Onitsuka Tiger US | Dope S–t I Like

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Onitsuka Tiger U.S. | SPRING SUMMER 2019 Brand Campaign Source: SPRING SUMMER 2019| Onitsuka Tiger US ASICS delivers a short clip focused on their upcoming offering for the spring and summer. One set captures me without fail and that’s the Enter the Dragon look in this collection. That style initiated in 2018 with the DOJO … Read more

ASICS Womens WMNS 27 Triple White White White White | ASICSTIGER x Disney | New Balance x Disney | Vans x Disney… Damn Disney

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Source: ASICSTIGER x Disney | ASICS Tiger United States https://www.vans.com/shop/disney-and-vans https://www.newbalance.com/minnie-collection/ Alright, I understand that Disney is thoroughly integrated into the landscape of Americana. I also realize that Disney is powerful enough to control the television, film and sports landscape in a way that has allowed the brand to even move into the streaming category. … Read more

ASICS and Footlocker Almost Nail the Launch of the ‘Welcome To The Dojo’ Pack 

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  In my prediction for ASICS at the beginning of this year I said that this was the brand to watch. While ASICS hasn’t been able to put together the moves I thought they should to really make a move this year, they are doing some very, very good work in both retro footwear, performance … Read more

ASICS’ Novak Djokovic Nabs Wimbledon as the Brand Launches Solution Speed™ FF Tennis Footwear | Niche-Out™ Marketing Opportunities

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ASICS has been one of my favorite brands this season. Via a number of performance related concepts the brand has positioned itself as one of the best athlete centered companies in the sneaker landscape. In tennis they’ve made history in signing their first Chinese woman athlete in Zhang Shuai, and their Mental Training Track raised … Read more

ASICS Womens WMNS 27 Triple White White White White | ASICS Develops Mental Training Track for Runners | Performance Provides Inspiration for Everyday Athletes

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TOP ATHLETES RUN A ‘MENTAL MARATHON’ TO SHOW THAT MENTAL STRENGTH IS AS IMPORTANT TO ATHLETIC SUCCESS AS PHYSICAL FITNESS I’ve been making it a consistent point in reaching out to brands to remind them that listening to data from those who don’t participate in sports, and those who don’t actually sell the products, could … Read more

Stability Shoe Runners Rejoice | ASICS’ CNF is a Plant Based Fiber Creating a Lighter Shoe

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  CNF is a nano-sized ultra-fine fiber that is one-fifth the weight of steel but five times stronger. It can be made from almost any kind of plant biomass, making it an extremely abundant resource. I recently wrote about the Gel-Kayano celebrating its 25th update, but in my haste to celebrate one of the best … Read more

#StandwiththeSun Celebrates ASICS’ Founder’s 100th Anniversary by Channeling His Muse: The Sunflower

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Source: https://www.onitsukatigermagazine.com/?p=66083 To celebrate the 100th Anniversary of ASICS founder Kihachiro Onizu the brand is honoring his greatest influence, the Sunflower. The three pack release arrives with a beautifully crafted video explaining the ASICS founder’s concept of “a healthy spirit in a healthy body” which translates from the Latin phrase, “ANIMA SANA IN CORPORE SANO” or … Read more

COOHEM × ONITSUKA TIGER Nails the Knit x Leather Blend | Dope S–t I Like

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  Source: COOHEM × ONITSUKA TIGER I haven’t made it a secret that I’m gaining a bit of fatigue when it comes to knit shoes, but that doesn’t mean that they aren’t here to stay. Performance knit tends to be constructed in a way where it doesn’t shift or move as easily as knit on … Read more

Onitsuka Tiger Namba Store Opens in Osaka 3/10 with a 2 Day In-Store Customization Feature | International

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  As brands begin to Academic more doors to distribute their product in the US, the international market is seeing even more growth as the battle for the feet of people in Japan and China heats up. ASICS is taking the fight to Nike and adidas with flagship stores that cater to personalization opportunities for … Read more

ASICS Onitsuka Tiger Recognizes Last Year’s Mistake and Leans Heavy Into Fashion

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Source: Onitsuka Tiger Spring Summer 2018 Brand Campaign. https://www.onitsukatiger.com/us/en-us/ss-2018 ASICS is a performance brand. At the core of Nike is Onitsuka Tiger from which Nike and ASICS was born. I know it seems odd to make this statement, but I’m establishing that the performance brands of ASICS and Nike had at their creation Onitsuka Tiger … Read more

ASICS Tiger X Beams Gel-Mai G-TX

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  ASICSTIGER and Japanese clothing brand BEAMS have teamed up to introduce their first jointly-named shoe. The GEL-MAI G-TX was inspired by two core focuses Asymmetry and Gore-Tex®, borrowing the asymmetry of the original GEL-MAI and a colour scheme of birch and dark forest for a camouflage appearance. Constructed with a suede upper and mini-ripstop fabric the shoe … Read more

How Will Your Favorite Sneaker Brand Perform in 2018? | ($NKE) Nike

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Nike $NKE Current Share $63.49 2017 Recap:  Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted  problems. The investment into Academicing the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the … Read more

ASICS Does the Logical Thing and Adds More Doors to Academic DTC

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ASICS, the true sport performance brand, opens the doors to its first U.S. flagship store featuring two brands in the ASICS family – ASICS and ASICSTIGER. The new store on the famed Fifth Avenue in New York City is designed to represent its storied heritage and mantra of “Sound Mind, Sound Body” as well as … Read more

ASICS Understands That Controlling Your Narrative Is Vital | Marketing

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Many footwear companies realize that giving your business over to social media is a balancing act. While access and connectedness is a driver of growth and engagement, it can also lead to some very difficult interactions with consumers who feel that they are owed and that the brand is there to cater solely to their … Read more

ASICS Nails the GEL-Kayano X Porter Collab

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ASICSTIGER™ X Porter – GEL-Kayano TrainerASICS Tiger and Porter have collaborated to create a minimalist design that balances the mood of both brands and appeal to the fashion-conscious. The outer upper is made from nylon twill — the same fabric used in Porter’s classics Tanker series — and Nubuck.The GEL-Kayano® Trainer comes with an iconic … Read more

ASICS’ “Texas” Tuxedo Drop Is Dope

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Denim took a backseat to joggers and sportswear, but if ASICS has it’s way their patchwork denim will contribute to the renaissance of denim in casual wear. The team at Onitsuka Tiger assembled various cuts of denim to Academic shirts and pants that feature the classic straight leg option and maintaining a connection to the … Read more

#allblackeverything | Monochrome Collection | ASICS

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Source: http://corp.asics.com/en/press/article/2017-11-09-1 ASICS today announced the launch of the Monochrome Collection, comprising of four stylish performance shoes in the colour that never goes out of fashion. The new models GEL-NIMBUS™ 20, GT-2000™ 6 and GEL-KAYANO™ 24 feature a triple-black colorway; black soles, uppers and laces, providing cool, contemporary style – whether out for a run or for understated everyday life. … Read more

GEL-Mai x Patta | Sold Out on Patta Still Available on Asics

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ASICSTIGER™ X PATTAThe ASICSTIGER™ X Patta GEL-MAI™ knit model has been outfitted with materials for daily wear, consisting of a dark brown premium nubuck overlay, set against a comfortable knitted upper in a rose cloud color. The sock-like upper features Patta’s script Hommes interwoven throughout, and 3M® reflective accents on the webbing. Source: GEL-Mai | … Read more