I think many of the brands have serious marketing issues, but we both know that. I guess if we had a way to get in the door and speak to these people it would be a good thing since we actually sell the stuff for more than they actually list it for. There is a disconnect when a company gets too big.
]]>Wow, thanks for the heads up on Sloane!!!! That’s another article for certain.It just happened as I was writing this; but that’s exactly why I’m shaky on UA. Their inactivity and lack of response in the marketing arena has long been the culprit behind their ability to grow footwear which I don’t think is even bringing in a billion a year. The majority of their sales are in apparel and that’s dangerous when you consider they’ve turned over so much of their data to Amazon as a brand registry and they even reported their relationship as vital with Amazon (In the Q3 conference call) which is completely the wrong direction considering Amazon’s move into athletic apparel. Have you seen this: http://arch-usa.com/l2-just-updated-their-report-on-amazon-private-labels-will-nike-ua-and-adidas-pay-attention-now/ I wrote when L2 updated their analysis and it’s a harbinger and should be a wake up call to UA, but even as they are rebounding I have a feeling they simply aren’t paying close attention what’s happening with their own brand. Maybe Plank is really distracted with his real estate company that runs out of the UA offices.
]]>The list is full of waterproof kicks. I think we all are looking for that with the weather. I just learned that Rockdeep is actually a black owned company. The guy was a military brat hence the fact that most of his shoes are hiking shoes. (I guess that makes sense). They have another boot, but it’s not as appealing and simple, but it’s dope. It’s here on the site. I appreciate you checking the list out. Like I said it’s taking a lot to do each page so your support is valued!
]]>The huaraches are one of my top 5 models of all time so I can see/relate to that mid. The CW reminds me of a Garbstore X Reebok Fury Road collab. See pic attached.
One Small Adjustment Pushes the Latest Fresh Foam BB V2 from Court to Street!
]]>Awesome. We will work out the details; shoot me an e-mail when you have time: [email protected] As far as the article on the New Global Campaign (Calling all Creators) it’s an extension of the ongoing creators campaign … which is why I thought Saucony made a mistake using Originators in their recent campaign for the 1000 pair made by 10 influencers (already talked about that) . The commercial is completely against everything the brand built from the previous year. The message is forced… I wish I could get to that post but this top 40 list has me painted in a corner. I’m still trying to post all of those articles and it is harder than I thought.
]]>I would be honored family. Let’s talk details when you have time, maybe after the holidays? On another note, I can’t wait to see your opinion/piece on that Adidas “calling all creators” spot that dropped today.
25 heavyweights BUT…spoiler alert/BIG question(s)…
Where was Kanye? That aside, I’m really confused by the spot. It’s supposed to be a part of an ecosystem of efforts but ends without telling me as a consumer how to “answer the call”. It just feels too self congratulatory and if you haven’t seen it yet you’ll soon see why.
]]>Man, I gotta ask you if you’d like to write for the site? This is almost the way I would have analyzed this. adidas failed to capitalize on the time Nike took to establish CDO and now they are trying to manage North America on what is essentially a skeleton crew. Operating adidas North America is difficult overall due to the distance from the home office. I think that is why the adjustments are so slow. Very good analysis!!!
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