Onitsuka Tiger’s Origins Reflect an 80’s Styled Gorpcore Aesthetic for Autumn Winter 2022

Onitsuka Tiger Autumn Winter 2022 Collection コンセプトはShadow(陰影) Source: AUTUMN WINTER 2022 | Onitsuka Tiger Japan The layered, deconstructed utility look remains an aspect of fashion for brands trying to capture the essence of Japanese street culture. It would seem that the trend of Gorpcore would be fading, but this would imply that the Japanese care … Read more

Onitsuka Tiger AUTUMN WINTER 2019 Captures the 90s but is Hard to Catch

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Onitsuka Tiger AUTUMN WINTER 2019 Brand Campaign. Source: AUTUMN WINTER 2019 | Onitsuka Tiger US ASICS and Onitsuka Tiger are comparable to Nike and Jordan Brand. They are the same company, but they aren’t. There is one glaring difference in comparing these two businesses, while Jordan Brand has more of a lifestyle aesthetic in their … Read more

Onitsuka Tiger’s Global Collaboration Film featuring Will Smith is Strange on Every Level

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Will Smith is forever linked with Jordan Brand via his Fresh Prince time, but that doesn’t mean that Will is a Jordan Brand endorser, does it? Without an official ‘signing’ of Will Smith this has left the legendary actor in a position where he can use his growing social media platform to deliver eyes to … Read more

Insider Ties: Ep. 149 | 3 Minutes of Sneaker Stories I Missed This Week

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It’s been super busy on the online shop so I haven’t been able to write on the site as much. Today’s I.T. gives me a chance to link to all of the stories I wanted to write about, but I didn’t. I start with a thank you to Professor Stewart Stevens’ Textile class TXA365 at … Read more

SPRING SUMMER 2019 Onitsuka Tiger US | Dope S–t I Like

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Onitsuka Tiger U.S. | SPRING SUMMER 2019 Brand Campaign Source: SPRING SUMMER 2019| Onitsuka Tiger US ASICS delivers a short clip focused on their upcoming offering for the spring and summer. One set captures me without fail and that’s the Enter the Dragon look in this collection. That style initiated in 2018 with the DOJO … Read more

Onitsuka Tiger Namba Store Opens in Osaka 3/10 with a 2 Day In-Store Customization Feature | International

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  As brands begin to build more doors to distribute their product in the US, the international market is seeing even more growth as the battle for the feet of people in Japan and China heats up. ASICS is taking the fight to Nike and adidas with flagship stores that cater to personalization opportunities for … Read more

ASICS Onitsuka Tiger Recognizes Last Year’s Mistake and Leans Heavy Into Fashion

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Source: Onitsuka Tiger Spring Summer 2018 Brand Campaign. https://www.onitsukatiger.com/us/en-us/ss-2018 ASICS is a performance brand. At the core of Nike is Onitsuka Tiger from which Nike and ASICS was born. I know it seems odd to make this statement, but I’m establishing that the performance brands of ASICS and Nike had at their creation Onitsuka Tiger … Read more

ASICS’ “Texas” Tuxedo Drop Is Dope

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Denim took a backseat to joggers and sportswear, but if ASICS has it’s way their patchwork denim will contribute to the renaissance of denim in casual wear. The team at Onitsuka Tiger assembled various cuts of denim to build shirts and pants that feature the classic straight leg option and maintaining a connection to the … Read more

Onitsuka Tiger 2017 Autumn/Winter LOOKBOOK | Andrea Pompilio

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  Why would I post an article highlighting ASICS fashion with their Onitsuka Tiger Brand only to bring up Under Armour? As anyone who follows this site knows Under Armour styled growth was an aspirational goal for me. When I started JmksportStore it was to be a disruptor. I didn’t successfully pull it off because … Read more

ASICS Soft Marty | Funny Name, Dope Shoe

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words and pics via Oinitsuka Magazine The ASICS SOFT MARTY features uppers with environmentally-friendly chrome-free leather. It’s not made with the regular leather tanning process, which involves metal parts and therefore poses a risk of injury to the people making it, so chrome-free leather is safer, and also more environmentally-friendly. A technique called micro-knifing is … Read more

Onitsuka Tiger × ANREALAGE Features Augmented Reality Tech 

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ASICS under its Onitsuka Tiger brand continues to release collabs that are thought provoking and artistic. In Paris this past spring the annual collaboration of ASICS and ANREALAGE MONTE Z” with ANREALAGE (Anriareiji) was dropped and the highlight of the design was the Kimono inspired lacing system. What wasn’t noticeable was the AR features which could … Read more

ASICS Sustainability Report for 2016 with Tracking Towards 2020

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate This post will list the highlights, but the report on ASICS work on sustainability is a detailed presentation that requires some focused reading. It’s important to note that all brands are working on … Read more

Onitsuka Tiger Lookbook 2017

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https://www.onitsukatigermagazine.com/collection/2017ss-lookbook/ ASICS consist of several divisions. The Onitsuka Tiger brand is the oldest, but it is the most fashion forward of the line. I was researching ASICS and discovered their Japanese magazine. As always I look at how content creation enhances the brand perception and this magazine is perfect representation of how the Japanese market … Read more