Coco Gauff and New Balance Look Towards Legacy with Contract Extension and New CG1

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Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance  The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports.  In a recent post on Saysh, Allyson Felix’s footwear … Read more

Step Away from Sneakerhead Talk and Become a Blacklight: New Balance x Pensole Lewis College Masterclass

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    YOUR JOURNEY TO BECOME A BLACKLIGHT BEGINS HERE Coming soon Pensole Lewis College of Business & Design is partnering with Carhartt to bring you an immersive hands-on class experience to teach aspiring designers the knowledge and skills they need to excel in the industry. Source: Class 1 – New Balance – Welcome to … Read more

The Signature CG1 for Coco Gauff Shows New Balance’s ‘Balance’ is Grounded in Sport

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  Source: NEW BALANCE LAUNCHES FIRST SIGNATURE TENNIS SHOE WITH RISING TENNIS SUPERSTAR COCO GUAFF If you’ve read this site before, you understand that I think fashion is fickle and relying solely on hype, collabs and lifestyle, can contribute to a brand’s inability to innovate. The more a company places its energy into satisfying the … Read more

New Balance Lands the Last Dunk Contest Winner Who Lit Up All-Star Weekend | Zach Lavine Dons NB

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Source: NEW BALANCE SIGNS TWO-TIME NBA ALL-STAR ZACH LAVINE The only sneaker Zach highlighted during his time with adidas was the Next Level (I refuse to spell it the way they spelled it right now). The sneaker introduced adidas’ new cushioning system Lightstrike. The shoe didn’t sell. During Zach’s time with adidas the company seemed … Read more

How a Precedent Contributes to a New Lawsuit for Made in The USA by New Balance 

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New Balance sneakers marketed as Made in USA may have up to 30 percent of its parts made in China and abroad. (Reference 1) On 12/20/2021 Cristostomo filed a Property – Personal Property Fraud lawsuit against New Balance Athletics, Inc. This case was filed in U.S. District Courts, Massachusetts District. The case status is Pending – Other Pending. … Read more

Rich Paul x New Balance is a Significant Collection for Two Important Reasons

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Source: NEW BALANCE HOOPS UNVEILS COLLABORATION WITH CEO AND AGENT RICH PAUL It’s taking everything in me from saying, ‘Adele’s boyfriend is dropping a dope ass collab with New Balance…’ There, I said it, lol. Seriously, the New Balance and Rich Paul collab is, in my opinion, not just a nod to sneaker culture. It’s … Read more

This Little Chilli Brings Heat | Bukayo Saka | New Balance Football and the UK Market

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In the UK adidas is king and Nike is in chase down mode. If a brand can grow in the UK, they could pull fans from Jamaica and the Islands, back to surrounding areas in Europe. The UK is a vital cog in the growth of sportswear brands, and New Balance, with longstanding roots in … Read more

Top 10 Running Lifestyle Sneakers $100 Dollars and Under for Holiday 21

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The arrival of inventory is slow due to the supply chain disruptions and manufacturing shut downs in countries where footwear production takes place. This will shape retail throughout the holiday season. While many of the coveted sneakers have already arrived and will be available, those shoes tend to be in the high to premium price … Read more

New Balance x Coco Gauff’s First Collection Seems to be Missing Parts of the Sales Strategy

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Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships … Read more

The Renewal Workshop x New Balance | Another Circular Movement from NB

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Source: The Renewal Workshop Teams Up with New Balance to launch New Balance Renewed Through The Renewal Workshop’s proprietary six-stage, zero-waste process, garments are sorted, graded, thoroughly cleaned, repaired to like-new standards, inspected, and verified to joint quality standards before being given a Renewal Workshop certification and becoming ready for sale through TRW’s website. Each item’s … Read more

New Balance x Sydney McLaughlin Celebrates Olympic Prowess on an Unlikely Channel

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Source: NEW BALANCE & SYDNEY MCLAUGHLIN UNVEIL THE STAR ATHLETES FIRST SIGNATURE COLLECTION I was reminded by the team at New Balance that they couldn’t share or highlight their athletes during the Tokyo Olympics. As soon as the event ended and the window of restriction was over, New Balance jumped in and launched a signature … Read more

3 Sneaker Short Films You Should Watch from Reebok, K-Swiss and New Balance

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While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary … Read more

Дитячі білі кросівки new balance Creates a Dope Campaign with New Balance with Jungle To Jungle | A Marketing Discussion

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Every other site has covered the collab between New Balance and Дитячі білі кросівки new balance. I’m looking at this from a different angle. Recently, I wrote about K-Swiss’ return to Los Angeles and their attempt to reconnect with the Black consumer. In a video, created by Baron Davis’ SLIC productions, Дитячі білі кросівки new balance announced that they … Read more

New Balance Vision Racer Sunset White Mirage Violet | New Balance Has Been Dropping Bags on Endorsements | Aaron Nesmith, Boston College, Harvey Elliot, Bukayo Saka and Blackout Squad

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Source: NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH New Balance has been active in adding sponsorships and endorsements. The brand has been signing athletes in basketball and soccer. They have also made it a point to lock up Boston College in a long-term deal. This is in contrast to what their immediate competition is … Read more

Bobbito x Aime Leon Dore x New Balance Re-imagines Classic ‘Freestyle’ Spot and It’s Perfect

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Source: https://vimeo.com/535695413 I often refer to the film Finding Forrester when I talk with students about writing. There is a moment in the film right before Ornette Coleman’s disjointed jazz begins to play when the main character Jamaal is sitting with Forrester attempting to break out of writer’s block. At that moment, Forrester tells him, … Read more

The Naming of Teddy Santis as Creative Director of New Balance MADE in USA Hints at the Importance of Luxury Post Pandemic

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Teddy Santis Named Creative Director of New Balance MADE in USA The owner and founder of Aimé Leon Dore will team up with New Balance for a long-term relationship  Boston, MA – April 5, 2021 Source: Teddy Santis Named Creative Director of New Balance MADE in USA I’ve explained on this site for a few … Read more

New Balance’s AR Filter Game for IG Celebrates AS Roma Deal, but that isn’t the Story

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Source: AS Roma joins New Balance Last week I discussed Nike’s acquisition of Datalogue: Nike Continues its Acquisition of Tech to Advance CDA with Data Integration Company Datalogue While this isn’t exactly a similar tech move by NB, it does show how brands are finding new ways to engage a diverse marketplace, but as a … Read more

The Complexity of Sneaker Brands Celebrating Black History Month

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Are collections acknowledging Black History Month, commodification or celebration? Nike and adidas have both gotten these collections wrong and smaller brands are now taking on the process of bringing attention to the rich contributions made by Blacks in America. Delivering a collection is complex. Everyone won’t like what’s being done, and this makes the task … Read more

Insider Ties: Episode 195 | FootLocker Frustrates Me: New Balance x Pensole 2020 CX Issues

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Buy my books on the sneaker industry: https://amzn.to/3lD82gb New Balance x Pensole on FootLocker: https://www.footlocker.com/category/collection/new-balance-pensole.html?fbclid=IwAR1FDxTx0oIIvvqwHUsDu4dDwGYTPHyEK3I3A8vnSnLkr5LDnfWc58fxc-U New Balance x Pensole Video on NB YouTube: https://www.youtube.com/watch?v=C1UEAU9v6pg I’ve been writing about the relationship between Pensole and FootLocker since I learned that they placed seed money into the Instructional Design Academy. I’ve long discussed that retail will have to … Read more

New Balance Vision Racer Sunset White Mirage Violet | Why The New Balance Kawhi ‘4 Bounces’ Won’t Change the Game, but Could…

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Source: NEW BALANCE AND KAWHI LEONARD LAUNCH FIRST COLORWAY OF THE KAWHI There are recent reports of NBA viewership being down and it’s being blamed on the proactive stance of the NBA on social justice issues. That could be a factor, but to be honest I don’t think it is. The NBA has been growing … Read more

New Balance and Jaden, New Balance and Bazley, New Balance and Sadio, New Balance and a Black Agenda?

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Source: NEW BALANCE AND JADEN SMITH LAUNCH NEW FOOTWEAR COLLABORATION Willow just dropped details on her collab with Onitsuka Tiger; and not to be outdone Jaden and New Balance collide to create a vegan friendly sneaker for the Icon emcee and actor. OnitsukaTiger × Willow Smith  But… This wouldn’t be an arch-usa.com post if I … Read more