PUMA Basketball’s Unspoken Dilemma and Potential Problem 

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Source: Men’s Basketball Shoes & Sneakers | PUMA   No one can deny Puma’s successful reentry into basketball. At a point when signature and performance basketball sneakers became less important to sneaker culture, Puma decided to jump into the basketball pairs what evoSpeed like reckless spending and marketing. They made what many consider the major … Read more

PUMA Forever Faster pairs a Public Friends and Family Sale

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Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between. Source: PUMA.com | Forever Faster. Puma is giving you a chance to shop their employee store online! Use the code BESTBUDS and get 40% off regular priced items and 30% off clearance until … Read more

PUMA Wins Gold by adding Mutaz Essa Barshim pairs Gianmarco Tamberi | Why the Niche is More Important Than Ever

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Herzogenaurach, Germany, August 26, 2022 Source: PUMA signs Mutaz Essa Barshim, one of the most successful high jumpers of all time Puma recently ran a profile on Gianmarco Tamberi as he won the European championship this season. Source: PUMA SE Tamberi is one of those athletes made for the promotional aspects of the sports industry. … Read more

Puma is Doing the Work but the Holes are Frustrating: American Track League | Party Faster

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  Source: American Track League | Party Faster I recently wrote a post analyzing an Oregon Live article on the hypothetical of Nike pulling funding from track and field. The topic is understandable, but I wrote that Nike removing funding would be unlikely. Nike’s foundational creators (who were Men of Oregon) are beginning to pass … Read more

PUMA’s Nabs Rising Star Abby Steiner and the Fastest Woman in the World Elaine Thompson-Herah, but will it matter?

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Nike’s hold on the world of track and field was tarnished by the mistreatment of women athletes by their track program and business. It’s a discussion that hasn’t been addressed since the story broke a few years ago. The dominance of the sport by the Swoosh still remains evident in youth track and field as … Read more

Missed Opportunity or Conscious Omission? Under Armour, Anta and Puma Own the NBA Finals but Aren’t Activating

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LeBron, Kevin Durant, Kyrie Irving, Giannis, Zion and Westbrook, what do these names have in common? They make up the entire roster of Nike and Jordan Brand’s signature sneaker NBA stars (Melo and Chris Paul are on that list also, but nope). These stars have always played some part in the elevation of their brands … Read more

PUMA’s ‘180’ Leads to Strong Growth in 1st Quarter 2022 even pairs Supply Chain Issues

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Source: PUMA reports strong Sales and EBIT growth in the first Quarter despite Geopolitical Tensions and Supply Chain Constraints pairs so much attention being paid to direct-to-consumer strategies, overlooking PUMA’s decision to rededicate itself to its wholesale partners is being overlooked. As more shelf space becomes available pairs every other sneaker company relying so heavily … Read more

Is Puma’s Signing of Romeo Beckham a Flawed Social Media Play for a Brand Doing Well Across the Board?

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Kick it like Beckham! Just before Christmas last year we have signed our partnership pairs Romeo Beckham. The 19-year-old will be wearing our PUMA FUTURE Z 1.2 football boots. Romeo is currently preparing for his second season in professional football after signing pairs Fort Lauderdale CF, a USL League One side and reserve affiliate of … Read more

Puma Can Do So Much More pairs The Black Fives Collection | The Second Black Fives Collection

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Source: The Black Fives Collection | PUMA The Black Fives became known to me when Nike made a shoe celebrating the team over ten years ago. Nike didn’t really do a great job of storytelling. The shoes were placed on clearance when an owner of an Athlete’s Foot closed his store and combined the sneakers … Read more

Top 10 Running Lifestyle Sneakers $100 Dollars and Under for Holiday 21

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The arrival of inventory is slow due to the supply chain disruptions and manufacturing shut downs in countries where footwear production takes place. This will shape retail throughout the holiday season. While many of the coveted sneakers have already arrived and will be available, those shoes tend to be in the high to premium price … Read more

PUMA x Animal Crossing™ Drops  September 18th in Four Styles

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Source: PUMA x Animal Crossing™   PUMA x Animal Crossing™: New Horizons Wild Rider Men’s Sneakers $110.00 The wildly successful video game series Animal Crossing™: New Horizons is crossing over to apparel: these Wild Rider Low Boots feature an instantly recognisable screen-printed graphic design intersected pairs PUMA’s classic translucent PUMA Formstrip – it’s a design … Read more

Puma Nabs Killian Hayes Understanding the Importance of the Global Aspect of Basketball

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Source: PUMA SIGNS NBA GUARD KILLIAN HAYES TO THE PUMA HOOPS FAMILY – PUMA CATch up The NBA’s MVP is a Nigerian who lived in Greece. The best rising star in the league is from Croatia and while the U.S. still dominates the game of basketball, that dominance is basically a 100m dash where the … Read more

Insider Ties: Episode 187 | Missed Opportunities in Marketing for the Puma Xetic?

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Here is the link for the original article on the Puma Xetic: PUMA & MIT Lab Introduce XETIC Cushioning and it Reminds Me of My 3 Displacement Tech Puma has been rolling out a new cushioning technology named Puma Xetic. August 11th, the company issued a press release featuring video and pictures. It was an … Read more

puma suede ps little kids shoes pink lady white | Puma’s Plan to Push Product to the People is Pure Powder: The Dreamer | J. Cole

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My want to be an emcee days are far behind me, although I did make an appearance on my son’s recent album. That wasn’t my choice… the song was supposed to be a demo, but he took it and put it on his album, smh. I might as well share it since it makes for … Read more

puma suede ps little kids shoes pink lady white | PUMA Won NBA All-Star Saturday Night 2020 and It Should Be a Good Thing…

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picture via NBA.com Source: PUMA.com | Forever Faster. Digital chunks, NBA viewership, influencers, Youth culture and sneaker culture… all of these things crash together but aren’t discussed in detail by those attempting to understand how to create an environment where basketball sneakers become treasured gems again. All of these things matter to marketing teams, but … Read more

J.Cole x Puma and Dame & Pusha T x adidas | Why Choose Basketball Activations When Performance is Down?

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Source: J.Cole | PUMA.com The abundance of options that exist in footwear means that the company that carries the most shelf space is typically the company that wins. There isn’t any secret that one company dominates the hearts and minds of consumers when it comes to sportswear. As a matter of fact, it’s what makes … Read more

The Sustainability Report #19 | PUMA’s Eco-Friendly Youth Line TIME4CHANGE

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Sports brand PUMA believes it’s never too soon to begin thinking sustainably — that’s the idea behind the new kids’ collection TIME4CHANGE. Source: Starting out green: PUMA debuts eco-friendly youth line TIME4CHANGE A few days ago I posted a video on YouTube of a plant based sneaker from Nike. I thought that was one of … Read more

The Puma Future Rider, Collabs pairs Brands vs Influencers and Big Sean Wears Jordan Brand

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PRODUCT STORY Back in 1980, we introduced the Fast Rider: Source: PUMA x CHINATOWN MARKET Future Rider B Men’s Sneakers | PUMA US The Rider is a product that was born in the 80s and Puma has decided to update the model. This is a decision based on the trend of retro and modernizing classic … Read more

Jordan Brand x Dior Shows that Jordan 1 Recognizes the Vogue Mistake

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A limited-edition Air Jordan I High OG, the partnership’s first revealed product, debuted during Dior’s Fall 2020 presentation. Source: Jordan Brand x Dior Jordan 1 Official Partnership Jordan Brand collabs are often celebrated because they fuse together two different worlds to create a product that has value across categories. It would seem that any alignment … Read more

Amazon x Puma | A Collab that Makes Sense on the Surface…

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It’s the first time the e-commerce giant’s fashion arm has partnered pairs another company to launch a new brand. Source: Amazon Fashion Partners pairs Puma on Exclusive Athleisure Label But is possibly one of the worst decisions I’ve seen in the athletic apparel industry.  Whenever I prepare to write a discussion on Amazon and their … Read more

PUMA x PLAYSEAT Brings eSports to the Sneaker Industry in a Unique Way… Via Sitting?

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Source: Active Gaming: PUMA and PLAYSEAT revolutionized seating – PUMA CATch up My initial response was, uh, okay, and then I stopped and realized not less than two months ago, my wife bought my son a new gaming chair. She searched all over for a seat that would be comfortable and it would allow him … Read more