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PUMA’s Poor Decision to Name the Latest Pack ‘Thrifted Collection’

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  Meet the Thrifted Pack. Inspired by thrift shop fashion, these footwear styles feature light cracked leathers, premium materials, and yellow midsoles for a faded, vintage feel. Source: Thrifted Collection | PUMA I got an e-mail this morning with the subject line, “Secondhand Style”. I immediately opened it to consider writing a post on Puma’s…

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The Real Sneaker of the Year | THE DEGENERATE by UNLESS Collective x Natural Fiber Welding

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All PLANTS. No PLASTIC. The world’s first regenerative sneaker. Made from the elements, to be worn in the elements, and designed to return harmlessly to the elements. Earth has a new favorite shoe. Handmade in Italy using next-gen plant-powered technology. The future of sustainable sneakers is plastic free. Source: THE DEGENERATE | Earth’s Favorite Sneaker…

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Sneaker Impact Constantly Seeks Silent Solutions to the Sneaker Industry’s Warehouse and Sustainability Issues 

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#consulting #information In the movies, a cleaner arrives at a crime scene and efficiently removes any evidence of a violent offense in minutes. Film montages show the cleaner with spray bottles and cleaning tools of the trade. By the next frame of the movie, the crime scene is spotless. The sneaker industry by design has…

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The Miseducation by Materials Innovation Initiate (MII) and Confusing Reports on Eco-Policies

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image via ECCO Responsibility – ECCO Group As a source of information for the sneaker industry, diversifying content by attempting to navigate the issues of sustainability in this industry is a difficult and frustrating process. After attending the Footwear Innovation Summit in 2019, I began documenting and learning as much as I could about manufacturing,…

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Brands Utilizing SAC/HIGG MSI as Evidence of Sustainability Will Have to Adjust Claims 

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Vegan Leathers, polyester and other plastic “bio” products have been able to hide behind the Higg MSI Index, but environmental claims will need to be adjusted by Sustainable Apparel Coalition affiliates. Source: Statement from the SAC Regarding the Norwegian Consumer Authority and Environmental Claims – Sustainable Apparel Coalition 10 Questions with Camper’s Product & Storytelling…

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The Green Leaf Standard from New Balance Blooms this Spring, but You Probably Didn’t Know 

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Source: New Balance Debuts Footwear Collection that Meets the Brand’s Green Leaf Standard Environmentally responsible programs are in fashion, but what do they really mean? Nike’s Move to Zero, adidas’ Made to be Remade, are all well-meaning programs needed because every footwear company producing endless SKUs are contributing to increases in greenhouse gases. Each new…

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Camper’s Runner K21 Takes NFW MIRUM® and delivers a 100% Natural Sneaker Upper

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Made with MIRUM® Source: Made with MIRUM® USA The use of the word “take” is intentional. While MIRUM® is available for companies to utilize in the journey towards more sustainably made, eco-friendly sneakers, Allbirds announced their connection to NFW in 2021: Allbirds’ 2 Million Dollar Investment for Mirum™ Shouldn’t be the Focus, NFW Inc. Should…

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The paradox of adidas’ First Item of Apparel with Spinnova

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Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres. Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution. Source: ADIDAS UNVEILS…

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Columbia’s Subsidiary prAna and Pro Kabbadi | My Over-the-Top Marketing Analysis

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prAna’s mission is based on making eco-conscious products and our motivating our community of customers and peer businesses through sustainable clothing. Source: Sustainable Clothing | Sustainable Clothes The picture of a tree hugger, above, is not such a good marketing strategy. It’s kind of cheesy, but when compared with the physicality of Pro Kabbadi, juxtaposing…

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As Brands Dive Into the CO2 Producing NFT Marketplace, On-Running Converts Carbon Emissions into Running Shoes

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Announcing CleanCloud™ – a new high-performance foam for running shoes, created using carbon emissions as a raw material. Source: Turning carbon emissions into running shoes CleanCloud™ is the next big step on our journey towards decoupling On’s growth from our carbon emissions. It follows the introduction of Cyclon, which offers fully recyclable performance running products via…

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Sneaker Impact | A Small Step In the Circular Economy for Your Used Kicks

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Sneaker Impact collects new and gently used sneakers – that might otherwise end up in landfills – to support families in developing countries. https://sneakerimpact.com/product/recycle/ A lot of the people I know care very little about where their sneakers end up after they have sat in the closet for months and years because we’ve copped a…

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UNLESS Collective: If Streetwear Becomes More Sustainable Does the Audience Care?

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UNLESS Collective starts with the end in mind. Everything we make harmlessly decomposes when you are done with it. “Everything” means everything…. Source: Eric Liedtke on LinkedIn: #knowwhatyouwear #plantbased #zeroplastic | 22 comments Sneaker Media, the various websites who control the dialogue around sneaker culture care more about the product than what goes into the…

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