The Miseducation by June 27, 2022 (MII) and Confusing Reports on Eco-Policies

image via ECCO Responsibility – ECCO Group As a source of information for the sneaker industry, diversifying content by attempting to navigate the issues of sustainability in this industry is a difficult and frustrating process. After attending the Footwear Innovation Summit in 2019, I began documenting and learning as much as I could about manufacturing, … Read more

Brands Utilizing SAC/HIGG MSI as Evidence of Sustainability Will Have to Adjust Claims 

Vegan Leathers, polyester and other plastic “bio” products have been able to hide behind the Higg MSI Index, but environmental claims will need to be adjusted by Sustainable Apparel Coalition affiliates. Source: Statement from the SAC Regarding the Norwegian Consumer Authority and Environmental Claims – Sustainable Apparel Coalition 10 Questions with Camper’s Product & Storytelling … Read more

Merrell ReTread | The ‘This is Home’ Program Raises the Bar

blank

Official Merrell site – Shop the full collection of Merrell ReTread and find what you’re looking for today. Free shipping on all orders! Source: Merrell ReTread | Merrell I know the picture above looks like some hyped collection of injection molded footwear. I can see sneakerheads clicking to find those kicks. Someone is like, “I … Read more

The Green Leaf Standard from New Balance Blooms this Spring, but You Probably Didn’t Know 

blank

Source: New Balance Debuts Footwear Collection that Meets the Brand’s Green Leaf Standard Environmentally responsible programs are in fashion, but what do they really mean? Nike’s Move to Zero, adidas’ Made to be Remade, are all well-meaning programs needed because every footwear company producing endless SKUs are contributing to increases in greenhouse gases. Each new … Read more

Camper’s Runner K21 Takes NFW MIRUM® and delivers a 100% Natural Sneaker Upper

blank

Made with MIRUM® Source: Made with MIRUM® USA The use of the word “take” is intentional. While MIRUM® is available for companies to utilize in the journey towards more sustainably made, eco-friendly sneakers, Allbirds announced their connection to NFW in 2021: Allbirds’ 2 Million Dollar Investment for Mirum™ Shouldn’t be the Focus, NFW Inc. Should … Read more

The paradox of adidas’ First Item of Apparel with Spinnova

blank

Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres. Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution. Source: ADIDAS UNVEILS … Read more

Karhu Wants You to Experience Shinrin Yoku

blank

This January, Karhu invites you to slow down and experience the soothing calm of Shinrin Yoku with their latest outdoor-inspired release. Shinrin Yoku, or “Forest Bathing”, is the Japanese practice of spending quality time in nature for the purpose of meditation or healing. Source: EXPERIENCE SHINRIN YOKU It’s cold but bundling up and walking out … Read more

Vans Surf Circle Vee a Welcomed Addition to the Eco-Friendly Options Arriving from Sneaker Companies

blank

Source: Surf Circle Vee drops 2-1-22 My first thought when looking at Circle Vee is the double stitch around the sneaker. I bought the Saucony RFG last year. I loved the look of the shoe, but it hurt my achilles tendon and on the sixth or seventh wear, my toe busted through the toebox. They’ve … Read more

Columbia’s Subsidiary prAna and Pro Kabbadi | My Over-the-Top Marketing Analysis

blank

prAna’s mission is based on making eco-conscious products and our motivating our community of customers and peer businesses through sustainable clothing. Source: Sustainable Clothing | Sustainable Clothes The picture of a tree hugger, above, is not such a good marketing strategy. It’s kind of cheesy, but when compared with the physicality of Pro Kabbadi, juxtaposing … Read more

Timberloop: Circular Design Platform | A Wave Every Brand Should Ride

blank

Source: Timberloop Timberland has been one of the most responsive companies to my requests for information on diversity issues. I’ve been able to gain a better understanding of the challenges for their corporate offices vs the diversity in their company stores. VF Corp & Timberland: One of the Few Companies Following Through on Inclusion & … Read more

As Brands Dive Into the CO2 Producing NFT Marketplace, On-Running Converts Carbon Emissions into Running Shoes

blank

Announcing CleanCloud™ – a new high-performance foam for running shoes, created using carbon emissions as a raw material. Source: Turning carbon emissions into running shoes CleanCloud™ is the next big step on our journey towards decoupling On’s growth from our carbon emissions. It follows the introduction of Cyclon, which offers fully recyclable performance running products via … Read more

Bellroy Builds Beautifully with Mirum® a Leather Alternative a Sneaker Brand is Just Sitting On

blank

Bellroy is a company that doesn’t require a description. The company crafts some of the most beautiful leather goods on the market. Although every time I see the owl, I think of Drake’s OVO, the brand stands at the corner of innovation and carry goods and accessories. This is a sneaker industry site however, and … Read more

Sneaker Impact | A Small Step In the Circular Economy for Your Used Kicks

blank

Sneaker Impact collects new and gently used sneakers – that might otherwise end up in landfills – to support families in developing countries. https://sneakerimpact.com/product/recycle/ A lot of the people I know care very little about where their sneakers end up after they have sat in the closet for months and years because we’ve copped a … Read more

The Top 5 arch sneaker videos

blank

Source: Zen Running Club ZR 01 Snow White / Cool Grey / Cantaloupe 1. Zen Running Club is a startup that took a huge swing with their first shoe. Using a similar construction to the number 2 shoe on this list, the addition of a flywire styled lacing system added to the knit upper, and … Read more

Zen Running Club ZR 01 Asphalt/Black/Zen Yellow: Walk & Run Test and Discussion

blank

Shoe: ZR 01 Zen Running Club Asphalt and Zen Yellow My weight: 240lbs Height: 6-2 Shoe size: 13 Fit: True to size Discussion: For a bigger guy, knit construction shoes are never that great to run in. They tend to be sloppy and they compress under each footfall. 240lbs is a lot of weight to … Read more

UNLESS Collective: If Streetwear Becomes More Sustainable Does the Audience Care?

blank

UNLESS Collective starts with the end in mind. Everything we make harmlessly decomposes when you are done with it. “Everything” means everything…. Source: Eric Liedtke on LinkedIn: #knowwhatyouwear #plantbased #zeroplastic | 22 comments Sneaker Media, the various websites who control the dialogue around sneaker culture care more about the product than what goes into the … Read more

Erem – Desert Hiking Boot Company Thoughtfully Prepares Us For an Unfortunate Reality

blank

Erem Footwear specializes in crafting premium desert hiking boots that are sustainably made with 100% Eco-Friendly materials. Source: Erem – Desert Hiking Boot Company | Made for the Desert I don’t want the reality to become true, but when I lived in California, we were in a drought for over ten years. A recent deluge … Read more

Zen Running Club is the Allbirds Rival You Haven’t Heard Of

blank

Source: Zen Running Club US When I first heard of Zen Running Club, my first thought was “another company using Asian inspiration to capitalize on the rush to monetize meditation.” I tend to lead with the first skeptical thought… don’t ask why; maybe my chakras need alignment. Seriously, I’ve been very skeptical about covering new … Read more

In January 2022 PUMA Begins Biodegradable RE:SUEDE and Circular Economy Program

blank

Source: PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker – PUMA CATch up On Running, adidas, and other programs are tackling sustainability issues with their programs which also include the recycling of footwear. Puma has been working on bio tech options in footwear, but this is the first program where they … Read more

Filling Pieces Continues Towards Sustainability | 683: The journey towards more responsible footwear

blank

The power of having a smaller brand is that responses are typically nimble and nuanced with adjustments reflecting the moment more accurately and honestly than corporations. Filling Pieces is making the critical adjustment in one of the most difficult aspects of sneakers and apparel. They are attempting to become a more sustainable company. This is … Read more

MODHER Handbag and Wooly PDX Wallets Show What “Mirum” Could Look Like on an Allbird Sneaker

blank

Allbirds has yet to pull a Nike and leak photos to sneaker blogs to show everyone what their upcoming “leather” sneaker will look like, but as their IPO prepares to launch, I’m finding more reasons to be optimistic about the brand. The company Natural Fiber Welding is the creator of a material named Mirum. Allbirds … Read more