Puma is Doing the Work but the Holes are Frustrating: American Track League | Party Faster

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  Source: American Track League | Party Faster I recently wrote a post analyzing an Oregon Live article on the hypothetical of Nike pulling funding from track and field. The topic is understandable, but I wrote that Nike removing funding would be unlikely. Nike’s foundational creators (who were Men of Oregon) are beginning to pass … Read more

The Signature CG1 for Coco Gauff Shows New Balance’s ‘Balance’ is Grounded in Sport

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  Source: NEW BALANCE LAUNCHES FIRST SIGNATURE TENNIS SHOE WITH RISING TENNIS SUPERSTAR COCO GUAFF If you’ve read this site before, you understand that I think fashion is fickle and relying solely on hype, collabs and lifestyle, can contribute to a brand’s inability to innovate. The more a company places its energy into satisfying the … Read more

Oregon Live’s article on Oregon22: “Lifeblood of the sport,’ but for how long?” Captures the Nuance of Sponsorships and Sports

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Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want … Read more

ENDSTATE Prepares for Drop 2: Statecraft Luxury Sneaker | Why this Sneaker Release Could Change Everything

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Endstate’s Next drop features 1000 NFTs connected to the luxury Drop 2: Statecraft Sneaker. ENDSTATE entered the Web3 and NFT space with an approach similar to RTFKT which was acquired by Nike. The comparison should stop there. ENDSTATE has been extremely conscious about focusing on the blockchain’s ability to tie the metaverse with physical products … Read more

PUMA’s Nabs Rising Star Abby Steiner and the Fastest Woman in the World Elaine Thompson-Herah, but will it matter?

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Nike’s hold on the world of track and field was tarnished by the mistreatment of women athletes by their track program and business. It’s a discussion that hasn’t been addressed since the story broke a few years ago. The dominance of the sport by the Swoosh still remains evident in youth track and field as … Read more

Why Did Allbirds’ Stock Tumble?

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Source: The World’s Most Comfortable Shoes Allbirds was the darling of Silicon Valley. The sneakers became a part of the VC attire. The simple, understated design allowed wearers to feel like they were being more eco-conscious, and the sneakers gave fans a chance to dress sans logos. The eucalyptus fiber and sugar sneaker funded to … Read more

Will StockX’s Pivot in Marketing Help to Offset the Negative Attention from Nike Contributing to the Site’s Declining Traffic?

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StockX has been the fastest growing sneaker resale platform created. The company launched with influencers and the “Now You Know” ads featuring Wale and YouTubers like Foamer Simpson to gain credibility with the sneaker community. They then landed in a Super Bowl ad with Rocket Mortgage. Following those marketing strategies up, the platform rolled out … Read more

The Viability of Reshoring Sneakers Expands and leads to a Revolutionary Sneaker Collab | COMUNITYmade x KX Lab Molino Knit

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COMUNITYmade KX Lab Reshoring: the practice of transferring a business operation that was moved overseas back to the country from which it was originally relocated Sneaker media is weighed down by the constant releases by Nike and the larger brands. Sneaker culture is driven by Jordans and Yeezy. On this site, there are over 1300 … Read more

Why StockX Layoffs Mirror Recent Tech Company Layoffs 

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High-tech startups are reassessing their prospects for the future as interest rates rise and investors get queasy. Source: Tech companies rocked by layoffs as industry faces biggest downturn in two decades CBS News delivered a report explaining the difficulties tech companies face in uncertain economic periods. In this post, they quote Andrew Challenger, senior vice … Read more

Why the BSN SPORTS Acquisition of Eastbay Team Sales Business from Foot Locker is Valuable 

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Source: BSN SPORTS Acquires the Eastbay Team Sales Business from Foot Locker Retail, Inc. When Williams Trading analyst Sam Poser delivered this information: “In FY22 Nike (NKE-Hold-$125 PT) will represent ~55% of FL’s purchases, down from 75% in FY20, and 65% in 4Q21. Based on our estimates, FL’s 2022 purchases from NKE will be down … Read more

nike sb dunk low mia skate shop | Brooks Runs to $1 Billion in Revenue by Understanding their Core

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Company sets industry pace with runner obsession and performance focus In 2018 I wrote a post Why People Should Stop Saying Performance Is ‘Soft or Slow’ – JmksportStore-USA In that post, if you click through and read it, you’ll notice I was extremely frustrated with the thought leaders in sneakers who were garnering considerable coverage … Read more

Zalando Acquires Majority Share in Lifestyle Blog Highsnobiety Signaling the Value of Content in a Social Media Society

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Zalando acquires majority stake in Highsnobiety, bringing together content and commerce at Zalando Corporate, Current information about Zalando SE Source: Zalando acquires majority stake in Highsnobiety, bringing together content and commerce In April, Hypebeast announced that they were acquiring SPAC Iron Spark I to IPO on Nasdaq: Two Important Sneaker Events Announced: SoleSavy Launches SS4 … Read more

Missed Opportunity or Conscious Omission? Under Armour, Anta and Puma Own the NBA Finals but Aren’t Activating

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LeBron, Kevin Durant, Kyrie Irving, Giannis, Zion and Westbrook, what do these names have in common? They make up the entire roster of Nike and Jordan Brand’s signature sneaker NBA stars (Melo and Chris Paul are on that list also, but nope). These stars have always played some part in the elevation of their brands … Read more

Why the Zadehkicks Scandal Isn’t as Complex as You Think

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There are moments in sneaker culture that rock the foundation of how the entire industry is perceived. Typically, these moments happen when big names leave brands; like Kobe leaving adidas for Nike, or like Kanye leaving Nike for adidas. In most instances game changing moments in kicks aren’t really game changing. When the SNKRS app … Read more

Only Two Months After Nike Distribution Train Robbery Another $150K+ Attempted Theft of Nike Products Happens Again

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MEMPHIS, Tenn. — Corderion Harris was arrested after officers said he was one of at least 15 people breaking into a rail yard on June 10 around 2 a.m. Police said at least 17 train cars were broken into and at least 30 boxes were removed. They also said that all of the boxes contained … Read more

adidas Nabs World No. 1 Women’s Amateur Golfer Rose Zhang from Nike Sponsored Stanford in First Student-Athlete NIL Endorsement

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Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur Source: World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas Stanford is undoubtedly a Nike endorsed … Read more

Bricks & Wood x K-Swiss : a Discussion on Marketing and Collaborations

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K-Swiss x Bricks & Wood (bricksandwood.us) First, I’m writing this post only 24 hours after the collaboration rolled out on the Bricks & Wood website. I did a similar post after the New Balance collaboration with Bricks & Wood: Bricks & Wood Creates a Dope Campaign with New Balance with Jungle To Jungle | A … Read more

Under Armour’s CEO Transition | Thoughts on an Unexpected Shift

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Patrik Frisk was placed into the worst situation of any leader in the sneaker industry. There isn’t another publicly traded sneaker company I can create a top 10 missteps list about covering a 5–7-year timeframe. In March 2020 Under Armour had to borrow 700,000,000 to offset Covid. This happened in Frisk’s tenure but was due … Read more

Why Nike’s “Seen It All” Brand Film Resonates

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The film rolls back the clock through Nike’s past as the company expands sport for a new generation over the next half century. Source: Nike Seen It All Brand Film Nike 50 Years The sneaker industry is in a moment where an entertainer can sell more shoes than an athlete. That isn’t a diss or … Read more

Take a Look at the Court Filing for Nike, Inc. v. Stockx LLC

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On 02/03/2022 Nike, Inc filed an Intellectual Property – Trademark court case against Stockx LLC in U.S. District Courts. Court records for this case are available from New York Southern District. Source: Nike, Inc. v. Stockx LLC The initial lawsuit was in regard to trademark after StockX rolled out their NFTs. Web3 is an evolving … Read more

adidas and Foot Locker’s “New” Long-Term Partnership Gets More Strategic

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  Source: adidas – adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership (adidas-group.com) adidas is one of my favorite brands. When they are in their bag, the result is considerable growth and an attachment to sneaker culture and regular consumers that rivals any brand. When the company isn’t in their bag and they … Read more