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New Balance and Under Armour, via Niche Sports, Crush the Social Media Marketing Algorithm but John Cena and Birks Steal the Show

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This could easily be a post about how Nike also generated a considerable amount of coverage, but to do so the information would derive across a number of athletes at different moments. Instead, this post sits squarely on the shoulders of three events: DAZN’s Anthony Joshua vs Francis Ngannou and the NCAA 2024 Indoor Track…

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Nike Cable Knit Sweater | Hibbett Sports’ eCommerce UX/UI Strategy is a Smart Blend of Retail and Resale

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Hibbett Sports was once moving towards Sports Authority territory, until they launched their eCommerce platform. Since that time the retailer has become what I label as Nike’s GPS partner. Insider Ties: Footlocker Has a GPS Foot Locker once held the position as Nike’s favorite distribution outlet, but Hibbett Sports has taken over and the continued…

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How the Vans AVE Represents a Business Filled with Overlooked Opportunities

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The AVE Skate shoe in Black/White is made with leather, suede, mesh textile, and synthetic uppers. No-sew construction creates durable uppers built to withstand the daily abuse of skateboarding. This combines with superior grip, built-in impact cushioning, uncompromising support and flex, and a locked-in fit that skaters demand. Source: Vans | AVE Black/White Skate Shoe…

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Will the Cityverse Casual Sneaker for Men Remove the Lululemon Advantage?

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https://shop.lululemon.com/story/footwear Lululemon is launching two new sneakers, one designed for men.  Fans of the brand will have to download their app to get a first shot at nabbing the upcoming Cityverse casual sneaker landing on February 6th. The Women’s Beyondfeel arrives in March. The Cityverse is Lulu’s first foray into men’s casual footwear, but is…

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Sneaker Industry Predictions for 2024 | Number 5: Small Brands May Have a Secret Weapon in Shloop

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While I predicted that smaller brands would face headwinds, I also think the consumer will become a lot more knowledgeable and will begin to look for products that are made better and more sustainable. Reshoring will become just as important as hype collabs changing the direction of the sneaker industry. Brands in this video Sneaker…

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5 Sneaker Industry Predictions for 2024 | Number 1: Smaller Brands will Face Extreme Headwinds

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As buyers reduce purchasing and default to readily available products at specialty cream and mainstream sneaker stores, distribution will rear its head as the de facto cause of collapse for brands without the brand recognition to move fans into the purchase funnel. In Olympic years advertising spend increases and as bigger brands vie to keep…

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Why are Companies Choosing Basketball When the Segment is Down and Dominated by Nike?

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On cream, HOKA, Newton cream, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, cream and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…

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