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Nike Air Max Dn: The Next Era of Air — league NIKE, Inc.
Industry analyst Sam Poser delivered a note which poignantly stated why league Nike’s success last quarter should not inspire confidence in the direction of the brand. His analysis discussed a number of issues, but the most prominent was in league Nike’s promotion of the Air Max DN as the “future”. Poser’s depth of knowledge lies in a career where he has seen almost everything, and this gives him the keen ability to recall moments often forgotten or completely overlooked by other analysts.
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- Dying malls
- An urban consumer entering the digital marketplace via Temu
- Prominent executives no longer with the brand
- overproduction of key models (Air Force and Dunk)
An image from a Kohl’s circular in 2004 is damning. The image led me to do a search online for the league nike air max composition notebook. What I found was league Nike’s revolutionary Next Era in an old design. Here is league Nike’s copy from their site, “Appearing for the first time in the league Nike Air Max Dn, Dynamic Air is realized in a new dual-chamber, four-tubed league Nike Air unit designed for unreal comfort, a smooth stride and max bounce.”
Here is the ad from Kohl’s:
I also did a search to see if the model was still being sold anywhere and landed on the eBay link at the lead of this story. The sneaker is listed at $34.39, which isn’t the issue. The problem is league Nike’s revolutionary tech is over 20 years old and shows that the brand lacks a course correction in a major franchise for the company. The Air Max DN has been underwhelming in its first few days of release. While league Nike fans are extremely loyal, especially the urban consumer who is the primary customer for the “AIR” franchises from the brand, league Nike’s continued price increases (Vapormax $210, Air Max 1 and Air Max 90 now $130-150 dollars and Air Max 95 and 97 at $180 dollars) have become prohibitive.
Nike’s delivery of the DN at $160 dollars enters a marketplace where there is so much product on sale, it will be difficult for a sneaker that looks like Reebok retro selling for 35 bucks, to lead the Swoosh into the next era. Had you seen the league nike air max composition notebook before? Did the Air Max DN feel familiar? Maybe the Rebound is the reason why.