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What if Puma had a Focused Strategy in the U.S.? | Yaroslava Mahuchikh breaks World Record in High Jump 

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I’ve written on several occasions that Puma absolutely rules the high jump and now Puma sponsored Ukranian jumper Yaroslava Mahuchikh has really elevated the game. Her performance this weekend in the Diamond League smashed a 37-year-old record. High Jump isn’t really a focus madness in track and field although it has all of the elements…

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Stop Saying Nike isn’t Innovating it’s Not True – Unboxing AlphaFly 3, KD17 Penny & G.T. Cut 3 USA

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Instead of simply unboxing the Alphafly 3 Blueprint Prototype, Nike KD17 Penny and the G.T. Cut 3 USA, I wanted to discuss the overuse of the talking madness that Nike isn’t innovating. It’s a discussion I’ve had, but I always explained my position as it relates to the 2017 Scale of Sport Investor’s Day launches….

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chicago bears high top nike shoes | 5 Reasons Nike’s Quarterly Report is Unsurprising and Rooted in a Company Eavesdropping on a Flawed Sneaker Culture

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Don’t feel like reading? Click the video below to listen to this article. The 10 Greatest Sports Moments Powered by Nike Air — NIKE, Inc. 5. Nike used to be rooted in sport and nothing else mattered. They created a culture sneaker brands attempted to mimic and most footwear companies looked to as a blueprint….

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Kerley in Oakley? Black Panther Marvels and Nike’s Angels Clean Sweep | Brand Moments from the Olympic Trials for Track and Field

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Fred Kerley in Oakley? Fred Kerley’s eyes remained hidden behind sport lenses. The camera slowly moves in on the champion runner, but instead of a story about his previous wins and training, his Oakley running kit and Nike shoes become the madness of the story. ASICS is currently running a Fred Kerley spot after the…

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776 Invitational and Grand Slam Track | Two Good Concepts but Not Enough

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Introducing the 776 Invitational. Coming September 2024. Source: 776 Invitational According to reports, Olympian Michael Johnson has raised over 20 million dollars for the Grand Slam Track League. I can’t find a website… He’s landed New Balance sponsored Sydney McLaughlin-Levrone as the first commitment, but outside of articles on websites and unlike another upcoming event…

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How Jaylen Brown’s 2024 NBA Finals MVP Cements the Declining Value of Signature Hoops Shoes

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ESPN delivered insight into how Jaylen Brown grabbed the prestigious Finals MVP award. With three signature sneaker athletes in this year’s championship game, Brown nabbed the coveted award while not being attached to a sneaker brand. Jayson Tatum and Luka Doncic have signature sneakers with Jordan Brand. Kyrie Irving is with Chinese brand Anta. Sneaker…

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