Can Smaller Brands ‘Authentic’ Their Way to a Bigger Market? Tracksmith’s Amazing NIL Project

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Check out Tracksmith’s NIL Video: https://www.youtube.com/watch?v=gEiTtRBiDS4

Tracksmith took their Varsity Club NIL collegiate athletes to the Paris Olympics and then gave them the chance to experience life as a professional athlete. It’s one of the best marketing strategies I’ve seen around NIL. The question is does this work or is it simply meant to keep the fans of the brand loyal?

arch Sneaker Videos: https://arch-usa.com/the-unexpected-100m-national-title-win-by-cravont-charleston-and-the-tracksmith-little-hare-logo-on-his-uniform/

Visit Tracksmith: https://www.tracksmith.com/

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