HOKA Sponsored Athletes Soared at the World Championships 2022

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I couldn’t do justice to the coverage that HOKA shared on its concern site for their sponsored athletes at the World Championships. While many of the events for their athletes were in the longer distances, it’s nice to see the smaller brands capture moments and highlight those events to share with fans of the brands. … Read more

Nike Air VaporMax "Violet Dust" Is Purple Like Ube Celebrates their Medals from the 2022 World Championships

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Source: Nike Air VaporMax "Violet Dust" Is Purple Like Ube Athlete Sydney McLaughlin Shattered Her Own World Record in the Women’s 400m Hurdles at the 2022 World Championships One of the biggest issues in track and field is the lack of coverage by various news platforms. With NBC Sports owning the rights, the proprietary issues surrounding who and what can be … Read more

Why I Still Love Sneakers: COMUNITYmade’s Custom Track Spike Helped a High School Athlete Win League


Work with COMUNITYmade on a custom shoe project: https://www.comunitymade.com/pages/custom-shoes One of the best stories in sneakers this year didn’t happen with one of the biggest brands in the industry. It happened when a small, made in Downtown Los Angeles footwear brand was approached by a father who couldn’t find track spikes for his son. This … Read more

Karhu Quietly & Proudly Sponsors Athletes at World Masters Athletics 2022 Tampere, Finland


World Masters Athletics 2022 in Tampere, KARHU partnered with ATHLETA magazine to capture the exploits and stories from the participants. Portraying the spirit of the championships is a true example of ‘Every Runner’s Rights’. Source: World Masters Athletics 2022 Tampere Finland BARRY FERGUSON – UK Barry Ferguson is an 80-year-old British sprinter and hurdler. Born … Read more

Nike PG 4 Black Wolf Grey Blue | Why I Still Love Sneakers: A Discussion on Brooks Running


  With so many sneaker channels talking about the demise of sneaker culture, I needed to do a video explaining why I still love sneakers. I think I’m going to make this a series. The first in line is Brooks Running. Brooks has been creating amazing ads and marketing materials featuring Black folks. The imagery … Read more

Saysh Track Spikes Take Allyson Felix to a Team Medal in Her Last World Championships


The Mixed 4 x 400m race is one of the most compelling events in track and field. If you’ve never seen the event, here is how it works: two men and two women make up the team. Yesterday’s event was led by the men and alternated. Allyson Felix ran the second leg of the race … Read more

The Irony of the 2022 World Track and Field Championships Landing in Oregon | Nike’s Tarnished Legacy on Display


2022 World Athletics Championships: A day-by-day guide to the biggest women’s events at Oregon22 and details on how to watch (TV and streaming). Runs July 15th to 24th. Source: Overall Event Schedule Source: 2022 World Track and Field Championships: Women’s Events Niche sports are no longer niche. As traditional television ratings slide, the idea that … Read more

The Unfortunate Parallel of Under Armour’s Curry 4 and Curry Flotro 4


MEET THE CURRY 4 REIMAGINED WITH MODERN PERFORMANCE TECHNOLOGY Source: INTRODUCING CURRY FLOTRO In 2017 Golden State won the Chip and KD was celebrated as the MVP. Under Armour had failed throughout the season to celebrate Curry. KD, a Nike endorsed athlete, had diminished Steph’s light and some would argue Nike and KD slowed Under … Read more

Why Puma’s Distribution of the Stewie 1 Will be Critical to its Success


Breanna Stewart’s debut signature basketball sneaker is the first for a woman athlete in 12 years Source: PUMA HOOPS AND BREANNA STEWART UNVEIL THE STEWIE 1 Sneaker and sports blogs are celebrating the first women’s signature sneaker in over a decade. The pictures are being shared of the Quiet Fire version of the Stewie 1. … Read more

Is the Double Down Between adidas Originals and MRBAILEY the Prelude to a Kanye Disconnect?


Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again Source: adidas Originals and MRBAILEY Announce their Collaborative Partnership In recent weeks Kanye has called out adidas for “stealing” his design ideas. The claim isn’t without … Read more

Barrett-Jackson’s Charity Auction with Cadillac for the First Escalade V Delivers a Whopping $500,000 for HBCU Pensole Lewis College 


Source: VIN 001 Escalade-V Heats Up The Block At Barrett-Jackson On Friday Barrett-Jackson leads their first auction of the season with a charity car event. The auction was started with Mike Simons, chief engineer of the Cadillac Escalade dropping the gavel to begin the bidding. All proceeds from the auction benefitted the Center for Intellectual … Read more

Fly Human Fly: HOKA’s Multi-layered “Pursuit” of the Run


I wouldn’t really relate running to flying, but the saying when a runner is fast, “they’re flying,” is pretty common. Hoka takes the flight one step farther in what appears to be a whimsical marketing spot where athletes soar over cars and through parks trying to escape what looks like a cloud from Dr. Strange’s … Read more

The Jordan Zion 2 Looks Better but Will It Hit the Court on its Namesakes Feet?


Williamson’s second signature shoe is built to allow him to be fully locked in when on the court. Source: Jordan Zion 2 Official Images and Release Date The hype, hope and promise of Zion Williamson has been hindered by an array of injuries early in the young player’s career. The focus has been on Zion’s … Read more

FILA x Playboy Women’s Collection at Urban Outfitters | Retaking Sexuality or Just Risque?


Source: FILA and Playboy Launch Women’s Apparel Collection at Urban Outfitters Playboy immediately creates images when it’s said. What those images can be are vastly different based on who is being asked what they think about High Hefner’s brainchild. The magazine, the mansion, the squiggly lined station on the cable boxed that clicked sideways, Playboy … Read more

adidas’ Diversification of Projects Shows a Positive Trend | Running While Black on Vice


adidas and VICE TV are coming together to celebrate our differences, break down barriers, and create a platform to elevate Black athletes’ voices. In honor of Juneteenth and our new documentary series, Running While Black, VICE Media group and adidas are coming together for an all-day event in New York City with the Black running community, and you’re … Read more

Different Paths One Family: And1 Returns Like a Tree Falling in the Forest… or Did You Hear?


Different Paths One Family Source: Different Paths One Family In 2016 I did an interview with Dallas Stokes as he began a push to bring And1 back to prominence. It was a short lived collab, with Dallas facing considerable push back for trying to recapture the roots of the brand that fascinated basketball fans at … Read more

Apply for the Pensole Lewis College x J. Crew Masterclass


https://pensolelewiscollege.com/jcrew/ PLC and J.CREW PLC and J.Crew are joining forces to discover the next generation of designers, to shape the future of iconic American style. *Participation in the Masterclass does not guarantee eligibility or acceptance for an internship with J.CREW. J.CREW reserves the right to offer any internship at their sole and absolute discretion. Application … Read more

The Athlete’s Foot x adidas Reignites ‘Nike Air Force 1 High Ale Brown Noble Red-Black’ Contest in Atlanta


Source: The Athlete’s Foot partners with adidas and brings back ‘Nike Air Force 1 High Ale Brown Noble Red-Black’ contest with the winner to perform at ‘Hot 107.9 Birthday Bash’ in Atlanta The Athlete’s Foot (TAF) became a bookmark in sneaker culture as the chain diminished in numbers across the country and stores like Jimmy Jazz, DTLR, Villa and … Read more

Will the On Athletics Club Europe Concept Arrive in the U.S.? | Updated with OAC Colorado


Six young athletes, one team that will redefine the next generation of running. Meet On Athletics Club Europe: Our brand-new track team for up-and-coming runners who dare to Dream On. Source: On Athletics Club Europe As On increased distribution the company is facing the reality of entering more mainstream sneaker marketplaces. The brand, no longer … Read more

Brands are Recognizing the Importance of Performance and the Value of Owned Events: 2022 adidas Adizero: Road to Records Livestream


In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On … Read more