JoIN: Jobs of Interest Now available | Reebok, a SPARC Group Brand

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SPARC Group, LLC | Careers Center | Welcome (icims.com) Reebok has gone through major changes. The brand formerly owned by adidas is part of a conglomerate which typically leads to a shedding of jobs. While info about the brand has been kept close to the vest, one of the biggest announcements was Kerby Jean Raymond … Read more

Reebok Running Essentials Tank Top Womens | Kerby Jean-Raymond is Leaving Reebok Which Worries Me Even with the Foot Locker Announcement

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The sportswear megabrand appointed the designer as global creative director in September 2020. Photo from Cratemaster under Kerby Jean-Raymond’s direction. Source: Pyer Moss Founder Kerby Jean-Raymond Departs Reebok Less than a year ago I celebrated the beautiful imagery and marketing coming from Reebok. As I celebrated, I also realized that adidas was possibly putting lipstick … Read more

Justin Mensinger Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET!

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Justin is doing an Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET! We’ll talk about the collection, the BOKS organization benefiting from the auction, and what it all means to Justin. Charitybuzz: Boks Kids I recently finished “The Hype” on HBO Max. The streetwear competition sponsored by StockX, set up … Read more

ABG’s Announcement of Licensee for Reebok in the US Tempers My Excitement 

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ABG has signed a long-term strategic partnership with SPARC Group to become the core licensee and operating partner for Reebok in the U.S. SPARC will also serve as the global hub for the newly created Reebok Design Group. Source: ABG Announces SPARC Will Take on Operations for Reebok in the US — ABG NEWSROOM Genesco, … Read more

Reebok Running Essentials Tank Top Womens | Top 10 Running Lifestyle Sneakers $100 Dollars and Under for Holiday 21

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The arrival of inventory is slow due to the supply chain disruptions and manufacturing shut downs in countries where footwear production takes place. This will shape retail throughout the holiday season. While many of the coveted sneakers have already arrived and will be available, those shoes tend to be in the high to premium price … Read more

The Reebok vs. Prince Collaboration Captures Heritage and Offers Retailers an Option

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Source: Reebok vs. Prince Announce New Collaboration Many of the moves Reebok has been launching in the last few months, seem to have been made without the restraints of adidas. The company has smartly crafted their collaborative efforts and their in-line product to do something critical to their success. What’s critical? Chipping into the market … Read more

Reebok x Bodega Collaboration featuring the Club C Legacy | A Branch in Reebok’s Multiverse of Recreation

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Source: Reebok x Bodega Announce Newest Collaboration featuring a Club C Legacy Refresh FDRA’s Andy Polk hit me with an incredible article on Reebok’s history and the impending sale of the brand by adidas. The read was long, but it’s critical in understanding, from a professional position, what happened to Reebok throughout the years. While … Read more

As Reebok’s Imminent Sale Looms, the Brand Finally Looks Free | CrateMaster: A Film by Kerby Jean-Raymond

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Reebok only has about two small sections on the wall at retail outlets. They are typically combined with New Balance, Fila and adidas. In many retail stores they don’t have any floor space at all, and due to the sheer volume of Nike product in every sneaker store, Reebok, which shouldn’t be overlooked, can be … Read more

3 Sneaker Short Films You Should Watch from Reebok, K-Swiss and New Balance

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While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary … Read more

Reebok’s Lineage Celebration Continues with an Unlikely Pairing: JJ Watt x Iverson

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Source: Reebok and JJ Watt Debut the JJ IV Training Shoe Actually, it isn’t really unlikely. Reebok took the time to drop sections of an interview between Allen Iverson and JJ Watt. On the surface, Watt and AI have very little in common. JJ Watt isn’t exactly a rabble rouser who pushed the envelope of … Read more

Jordan Women’s ‘Apparel Collection’, Ivy Park and I Thought Teeyana Taylor Was With Reebok…

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Explore and buy the Jordan Women’s ‘Apparel Collection’. Stay a step ahead of the latest sneaker launches and drops. Source: Jordan Women’s ‘Apparel Collection’ Release Date I’m dropping the source link for the Jordan collection right here to get it out of the way and to give you a reference point for this title. The … Read more

Reebok “Energy Return” and Instapump Fury Boost Reigniting Old Tech For the Next Movement

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Source: Reebok x Chromat: Chromat Spotlights Reebok’s New “Energy Return” Sole at New York Cause Week There aren’t any pictures here of the Instapump Fury Boost. Right now Reebok has a landing page to be notified of the extremely limited model when it arrives. The Instapump Fury Boost™ “Prototype” will be available exclusively at atmosCon … Read more

Reebok x Jazerai Allen-Lord Is Here To Disrupt Things | Micro Influencing is More Authentic

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As part of the It’s A Man’s World campaign with Reebok Classic, Allen-Lord talks about the women making an impact on the ground, the need for inclusivity, and the inspiration behind her shoe design. Source: Jazerai Allen-Lord Is Here To Disrupt Things When Reebok gets it wrong I give them the business. Why? I operate … Read more

Reebok’s Limited Edition Club C ‘Nails’ Drop  via Voice is a Missed Opportunity

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Source: REEBOK DROPS LIMITED EDITION CLUB C THROUGH FIRST-OF-ITS-KIND SKILL VIA AMAZON AND GOOGLE HOME When Reebok ‘nails’ it, they do a great job. I’m in the process of writing about the “It’s A Woman’s World” campaign by the brand that targets women where they are and features impactful influencers as opposed to reps who … Read more

Shaq is Eyeing Reebok and I Think It’s Perfect | Source: Jade Scipioni

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NBA star Shaquille O’Neal is nostalgic for Reebok’s heyday in the ’90s, when he had an endorsement deal with the brand. “I want to bring them back,” he says. Photo by Lisa Lake/Getty Images for Reebok Source: Shaquille O’Neal says he wants to buy Reebok It’s not exactly Shaq alone as he wouldn’t have the … Read more

Jimmy Gorecki ‘JSP’ x Reebok | Missed Opportunities in Marketing

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Gorecki shares his inspiration behind his recent collaboration with Reebok and advice for those looking to make an unexpected move in their career. Source: How Jimmy Gorecki Went From Professional Skateboarder To Successful Streetwear Designer I’ve written over 7 posts on No.One since I discovered the brand in late 2017. I attempt to spend time … Read more

Reebok’s New Video Shows that the Brand has a Lot of Work To Do | Storm the Court

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Source: REEBOK DOES THE ‘UNEXPECTED’ WITH NEW GLOBAL CAMPAIGN I like to think of myself as a lightweight Asian horror enthusiast. I’ve seen the original version of every film that US directors have chosen to screw up. One of the few versions that the US got right was The Ring (Ringu). The film features the … Read more

Adidas Acquired Reebok in 2005 | A Team of Athletes Should Acquire Reebok in 2019

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Adidas said Wednesday it will buy shoemaker Reebok for $3.8 billion, giving the company about 20 percent of the U.S. market and the potential to better challenge leader Nike Inc. on its home turf. Source: Sportswear maker Adidas to buy Reebok When adidas finalized the acquisition of Reebok in 2006 for around 4 Billion dollars, … Read more

Reebok’s Three Headed Marketing Attack Is Almost Perfect | Marketing

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Before she started power lifting, Shannon Kim Wagner had no GW4299 what it would do for her. “I struggled most of my life with an eating disorder, abuse, and some form of body dysmorphia,” she says. Source: Shannon Kim Wagner is Empowering Women to See Their Potential Through Powerlifting The picture above of Shannon Kim … Read more

Project + Exec | Bridge the GW4299 – Pardé Bridgett

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  Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands … Read more