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Why Noah Lyles Might be Right: Should the NBA Title be Considered a World Championship?

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  The World Championships were amazing this season as the USA dominated the medal count. Stories of redemption, heartbreak and amazing accomplishments pushed viewership on the NBC Sports YouTube digital platform to groundbreaking levels lending credence to recent comments by Noah Lyles about why Track and Field is truly representative of the world and the…

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@ASICSAmerica Track and Field Delivers Support to Grassroots Program MHEA (Memphis-Area Home Education Association)

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  Track & Field – MHEA (mymhea.org) Coach Bill Duff is the coach of the Memphis-Area Home Education Association’s track and field team. The homeschool team doesn’t have the traditional infrastructure of other high school programs. Because MHEA is basically an organization supporting a broad spectrum of parents who have chosen an alternative form of…

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adidas Sponsors Two of the Fastest, Most Popular Male Sprinters in the World, Do You Know Their Names?

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Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…

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Oregon Live’s article on Oregon22: “Lifeblood of the sport,’ but for how long?” Captures the Nuance of Sponsorships and Sports

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Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…

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The Irony of the 2022 World Track and Field Championships Landing in Oregon | Nike’s Tarnished Legacy on Display

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2022 World Athletics Championships: A day-by-day guide to the biggest women’s events at Oregon22 and details on how to watch (TV and streaming). Runs July 15th to 24th. Source: Overall Event Schedule Source: 2022 World Track and Field Championships: Women’s Events Niche sports are no longer niche. As traditional television ratings slide, the idea that…

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Will the On Athletics Club Europe Concept Arrive in the U.S.? | Updated with OAC Colorado

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Six young athletes, one team that will redefine the next generation of running. Meet On Athletics Club Europe: Our brand-new track team for up-and-coming runners who dare to Dream On. Source: On Athletics Club Europe As On increased distribution the company is facing the reality of entering more mainstream sneaker marketplaces. The brand, no longer…

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