Brands Utilizing SAC/HIGG MSI as Evidence of Sustainability Will Have to Adjust Claims 

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Vegan Leathers, polyester and other plastic bio products have been able to hide behind the Higg MSI Index, but environmental claims will need to be adjusted by Sustainable Apparel Coalition affiliates. Source: Statement from the SAC Regarding the Norwegian Consumer Authority and Environmental Claims Sustainable Apparel Coalition 10 Questions with Camper s Product & Storytelling Read more

adidas aq8528 pants girls with leggings plus size | The adidas and Allbirds Partnership Delivers 4 New Colors | Scaling Sustainability

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Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year. With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two Read more

10 Questions with Camper s Product & Storytelling Team on the Camper RunnerK21 Mirum®


Visit Camper to discover how the brand has built a foundation on more thoughtful methods of make: With Natural Fiber Welding delivering news of their 85-million-dollar funding round today, I thought it would be the perfect time to learn about the first sneaker company to release a sneaker featuring Mirum, NFW s 100% bio-based material. Read more

Merrell ReTread | The adidas techfit shoes price list for women Program Raises the Bar


Official Merrell site Shop the full collection of Merrell ReTread and find what you re looking for today. Free shipping on all orders! Source: Merrell ReTread | Merrell I know the picture above looks like some hyped collection of injection molded footwear. I can see sneakerheads clicking to find those kicks. Someone is like, I Read more

The Green Leaf Standard from New Balance Blooms this Spring, but You Probably Didn t Know 


Source: New Balance Debuts Footwear Collection that Meets the Brand’s Green Leaf Standard Environmentally responsible programs are in fashion, but what do they really mean? Nike s Move to Zero, adidas Made to be Remade, are all well-meaning programs needed because every footwear company producing endless SKUs are contributing to increases in greenhouse gases. Each new Read more

UNLESS Collective: If Streetwear Becomes More Sustainable Does the Audience Care?


UNLESS Collective starts with the end in mind. Everything we make harmlessly decomposes when you are done with it. Everything means everything . Source: Eric Liedtke on LinkedIn: #knowwhatyouwear #plantbased #zeroplastic | 22 comments Sneaker Media, the various websites who control the dialogue around sneaker culture care more about the product than what goes into the Read more

adidas aq8528 pants girls with leggings plus size | Filling Pieces Continues Towards Sustainability | 683: The journey towards more responsible footwear


The power of having a smaller brand is that responses are typically nimble and nuanced with adjustments reflecting the moment more accurately and honestly than corporations. Filling Pieces is making the critical adjustment in one of the most difficult aspects of sneakers and apparel. They are attempting to become a more sustainable company. This is Read more

The COMUNITYmade Seaton Slip-On is Possibly One of the Most Sustainable Options of the Year


Source: Men s Seaton Slip-On This week I m going to create a LinkedIn video chat with the team at COMUNITYmade. In the last few years, the brand has become a favorite of mine. I own two pair. I know, compared to how many pair of kicks Jordan Brand fans buy each year, this is pretty much Read more

Native Shoes Remix™ Project | Looks to Attain 100% Life Cycled Management by 2023


It’s not the end of the line for your well-loved Native Shoes. The Native Shoes Remix™ Project is our commitment to recycling your worn out footwear into something new. Source: Native Shoes Remix™ Project | Native Shoes™ A week ago CBS Mornings showed a video that shook me to my core. While the video dealt Read more

CLAE Uses One of My Favorite Materials on Their New Ellington


If you remember my custom made shoe from COMUNITYmade, you recall that I designed those kicks with hemp and suede. The material is surprisingly both cool and warm. While it looks a design best suited for the fall and winter, with its Vibram outsole, I do get to wear it in spring and summer on Read more

Veja s Darwin Store Will Clean, Repair and Collect All Sneakers, Not Just Their Own


In June 2020, we launched our new project in Darwin, Bordeaux: a space to clean, repair, and collect old VEJA pairs and sneakers from other brands. Nadège, our in-store cobbler, thinks about it as “a repair service that meets a need people cannot imagine.” Circularity and sustainability are not the same although both are lumped Read more

Doing Good, Using Bloom Foam and Matching Parent & Child Sustainable Kicks? Heyfolks Footwear


Comfortable shoes for everyday, made from recycled and up-cycled materials. Our Bloom Algae shoes clean up to 30L of water. One product sold = One tree Planted. Source: Heyfolks: It s a Good Day! Conscious Comfort Shoes In 2019 I drove down to Meridian, Mississippi for one reason, I wanted to learn about algae. The beaches Read more

The Company Making the Material that Will Create the Impossible Shoe Launches a Blog | Natural Fiber Welding


Source: Natural Fiber Welding Blog There are opportunities in business that only a select few get to be a part of: being a founder of Google, or the first employee, being in the dorm room when Facebook was born, and knowing the really awkward host of Saturday Night Live a few weeks back when he Read more

adidas x Allbirds Futurecraft | Made to Fit the Planet Q and A 10 Minutes


adidas and Allbirds combined on a conference call to explain their collaborative effort. Following the call, there was kind of a Q&A, but not really. In the discussion we heard a series of talking points about the collab, but questions in the chat went unanswered for the most part. One of the most frustrating things Read more

OTH Paris Becomes O.T.A (On the Asphalt) with New Kelwood Design


O.T.A Paris is an eco-responsible and durable unisex sneaker brand, using recycled pull for the sole. 1 recycled pulls for 3 produced peers. Formerly OTH Paris Source: NEW DESIGN KELWOOD When I first discovered OTH (off the hook) I thought the name didn t fit. I admired the concept of utilizing recycled tires for the outsole, Read more

adidas Three Pronged Approach to Sustainability Includes a Revised Infinite Play Resale Strategy


While adidas hasn t been burning up the sneaker market with general release product, they have been placing considerable emphasis on sustainability. Their new three paths strategy (reads more like four paths), similar to Nike s Move to Zero, is a commendable start, which features a resale strategy as well, but it has its problems. Source: THREE Read more

Saucony Jazz Court RFG: Sustainable and Sold Out | Saucony Creates a Sneaker to Rival Allbirds


Visit: Sustainability has been a keyword in footwear, but the reality is for brands to really become sustainable, they would have to change their entire product line and then stop producing as many sneakers altogether. This doesn t diminish the work taking place and the sneaker industry should celebrate the many small steps taking shape. Read more

ASICS is Upcycling Clothing Collected in Japan and Creating Trainers | ASICS Sunrise Reborn Pack


Via Source: LIGHTER FOOTPRINT, BRIGHTER TOMORROW: ASICS UPCYCLES SECOND-HAND CLOTHES TO CREATE NEW RUNNING SHOES | ASICS Global The Official Corporate Website for ASICS and Its Affiliates Today, ASICS is giving a boost to runners and the planet with the launch of SUNRISE REBORN™ PACK of new running shoes made from recycled clothing collected Read more

Allbirds 2 Million Dollar Investment for Mirum™ Shouldn t be the Focus, NFW Inc. Should Be


Bloomberg recently shared an article asking if Allbirds 1.7 Billion dollar valuation can be lived up to. I responded, not yet. My reasoning requires a video of its own, but what I ve seen from the brand is that they have an amazing ability to be first in the conversation around sustainability and footwear, but they Read more

The On Cyclon Advances the FutureLoop Concept via Circular Subscription Model


On s 100% recyclable high-performance running shoe created with bio-based resources. Discover the technical details. Join the journey. Source: Cyclon: the 100% recyclable sustainable shoe | On FutureLoop is the name of adidas 100% recyclable sneaker program. Watch this before you continue reading, because I don t really need to write anything if you watch this. I ll Read more