adidas Adilette Aqua Сандалии | Fly with Bad Bunny and adidas Airlines | A Baby Blue Forum

Adidas CF Superflex

  Through the Confirmed app, people can register and participate to be a part of this experience. Spending a night in Puerto Rico and briefly encapsulating the ultimate summer, travelers will then ride on a custom wrapped baby blue airplane from Puerto Rico to New York. The plane will have all things baby blue and give each invitee the … Read more

Is the Double Down Between adidas Originals and MRBAILEY the Prelude to a Kanye Disconnect?

Adidas has officially announced its upcoming collaboration with "Dragon Ball Z

Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again Source: adidas Originals and MRBAILEY Announce their Collaborative Partnership In recent weeks Kanye has called out adidas for “stealing” his design ideas. The claim isn’t without … Read more

adidas’ Diversification of Projects Shows a Positive Trend | adidas Stan Smith Bob Fett Ash Grey on Vice

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adidas and VICE TV are coming together to celebrate our differences, break down barriers, and create a platform to elevate Black athletes’ voices. In honor of Juneteenth and our new documentary series, adidas Stan Smith Bob Fett Ash Grey, VICE Media group and adidas are coming together for an all-day event in New York City with the Black running community, and you’re … Read more

adidas Adilette Aqua Сандалии | Even in Claymation Pharrell Reps adidas in Cash In Cash Out Video ft. 21 Savage and Tyler, The Creator

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Electric Theatre Collective delivered what could eventually become an ad for adidas. Pharrell’s latest song features his signature four count drop into a speaker rattling 808 with bars delivered by 21 Savage and Tyler, the Creator. The video FX appear to be claymation, but the detail is so incredible it’s hard to think that the … Read more

adidas Nabs World No. 1 Women’s Amateur Golfer Rose Zhang from Nike Sponsored Stanford in First Student-Athlete NIL Endorsement

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Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur Source: World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas Stanford is undoubtedly a Nike endorsed … Read more

The Athlete’s Foot x adidas Reignites ‘The Athlete of the Mic’ Contest in Atlanta

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Source: The Athlete’s Foot partners with adidas and brings back ‘The Athlete of the Mic’ contest with the winner to perform at ‘Hot 107.9 Birthday Bash’ in Atlanta The Athlete’s Foot (TAF) became a bookmark in sneaker culture as the chain diminished in numbers across the country and stores like Jimmy Jazz, DTLR, Villa and … Read more

adidas and Foot Locker’s “New” Long-Term Partnership Gets More Strategic

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  Source: adidas – adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership (adidas-group.com) adidas is one of my favorite brands. When they are in their bag, the result is considerable growth and an attachment to sneaker culture and regular consumers that rivals any brand. When the company isn’t in their bag and they … Read more

The adidas and Allbirds Partnership Delivers 4 New Colors | Scaling Sustainability

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Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year. With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two … Read more

How Sneakers Saved & Ruined My Life: a Q & A with author Trent Out Loud, Founder of Exclucity

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Check out Trent’s books on Amazon: How Sneakers Saved My Life: https://amzn.to/34tdUGj How Sneakers Ruined My Life: https://amzn.to/3CCRPSo In this long interview I dive into 10 Questions with Trent the founder of Exclucity and the author of a memoir and business book series that opens the door to how both Nike and adidas’ moves to … Read more

adidas’ NIL Network for Student-Athletes Offers an Opportunity for Continuous Engagement with an Important Demographic

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Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More … Read more

How Sneakers Ruined My Life by @Trentoutloud | The First Real Inside Look at How the Nike and adidas DTC Strategies Hit Small Retail

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Source: https://amzn.to/3CCRPSo In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I explained how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about another small chain in this post: … Read more

As Sneaker Culture Looks for adidas x Fear of God, Alasdhair Willis Becomes adidas’ Chief Creative Officer 

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Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community Source: Alasdhair Willis to Shape Future of adidas as Chief Creative Officer In December 2020 adidas set the sneaker culture and fashion world on fire with the announcement that they were … Read more

No Fear of God at All Star Moves adidas to 13 | How James Harden x th1rt3en Could Deliver Dark Energy

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adidas’ basketball landing page has been updated. I, like many others, expected a Fear of God x adidas showing at All-Star Weekend after the Innersect launch/teaser, but a year and half into the relationship, with offices silent to L.A., the footwear and apparel side of FOG has been over the top secretive. The brand has … Read more

The paradox of adidas’ First Item of Apparel with Spinnova

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Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres. Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution. Source: ADIDAS UNVEILS … Read more

Under Armour and adidas Create Important BHM and Women’s Initiatives for 2022

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adidas Women in Sport: https://news.adidas.com/american-football/adidas-creates-new-possibilities-for-women-in-sport-with-its-biggest-ever-commitment-to-innovation–/s/866bd72a-e669-4d6c-b01f-6e566d8f572b Under Armour adidas Performance W E LIN Collection 2022: https://www.underarmour.com/en-us/t/black-history-month/ I did this video to explain how Black history and the treatment of women historical concepts aren’t in black and white. The mistreatment and issues with race are recent and continue to take place, in some instances, intentionally and in others by … Read more

adidas Enters the Metaverse and Kicks Off a Race to Erase their Amazing Work on Sustainability with an Ironic Video

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TODAY, WE ARE MARKING OUR INTENT FOR WEB3 WITH INTO THE METAVERSE: AN EXCLUSIVE NFT DROP OF DIGITAL AND PHYSICAL PRODUCTS. Erika Wykes-Sneyd – VP of Brand Communications, adidas Originals: Source: INTO THE METAVERSE: HOW WE GOT HERE AND WHERE WE ARE HEADED Unfortunately, the prices for NFTs aren’t the only thing that’s huge: They … Read more

On December 15th the Allbirds x adidas Futurecraft.Footprint First Release Will be Available

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Just eight months after the breakthrough concept was introduced, we are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking our brands’ collaborative concept shoe from moonshot project t Source: SCALING UP COLLABORATION TO LEAVE A LASTING FOOTPRINT ON THE SPORTSWEAR INDUSTRY WITH ALLBIRDS When adidas partnered with Allbirds to develop a more carbon neutral running shoe, … Read more

Top 10 Running Lifestyle Sneakers $100 Dollars and Under for Holiday 21

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The arrival of inventory is slow due to the supply chain disruptions and manufacturing shut downs in countries where footwear production takes place. This will shape retail throughout the holiday season. While many of the coveted sneakers have already arrived and will be available, those shoes tend to be in the high to premium price … Read more

adidas, Chicago and Candace Parker Day | A Compelling Paradox and Celebration

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There are many who claim GOAT, but there is only one ACE. The City of Chicago officially celebrates the extraordinary life achievements of basketball icon Candace Parker with a proclamation marking to Source: THE CITY OF CHICAGO PROCLAIMS SEPTEMBER 16 “CANDACE PARKER DAY” AHEAD OF HER NEWEST COLLECTION There isn’t any secret that I’ve longed … Read more

Forget Resale Prices, Here are the Top 5 Quality Yeezy Alternatives

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The Yeezy is adidas’ flagship sneaker line. The UltraBoost used to carry that badge, but there haven’t been many UBs dropped that have maintained SRP. The latest UB21 was immediately placed on sale after Covid disrupted the marketing around the sneaker. Actually, that’s not true. The shoe was available at the end of 2019 going … Read more

adidas Rolls Out Performance Options Celebrating a Summer of Sport 

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As athletes continue to return to competition, we are celebrating sport this summer with our biggest multi-sport assortment of performance footwear to date. With the celebration of all sports, all tea Source: CELEBRATING THE SUMMER OF SPORTING COMPETITION WITH PERFORMANCE FOOTWEAR DESIGNED TO INCLUDE ALL SPORTS, TEAMS, AND ATHLETES The Olympics offer a moment for every brand … Read more