Novak Djokovic

Navigating the Niche: Take One Step Forward | Novak Djokovic and the New COURT FF™ Novak

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All companies are fighting Nike whether they want to or not. This makes a dialogue about a new product easier to create. In this instance, Nike, by allowing Roger Federer to walk away to Uniqlo and On-Running, opened up the opportunity for growing within the tennis market. ASICS has been a long-time sponsor of the … Read more

ASICS’ Novak Djokovic Nabs Wimbledon as the Brand Launches Solution Speed™ FF Tennis Footwear | Niche-Out™ Marketing Opportunities

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ASICS has been one of my favorite brands this season. Via a number of performance related concepts the brand has positioned itself as one of the best athlete centered companies in the sneaker landscape. In tennis they’ve made history in signing their first Chinese woman athlete in Zhang Shuai, and their Mental Training Track raised … Read more