Source: Vans UA Sk8-Hi suede sneakers in grey
Less than a month ago I wrote this post about Westwood x ASICS:
In it I discussed her thoughts on sustainability. It never occurred to me that she would lend her logo to another sneaker brand. Actually, it takes months before a product is landed here so somewhere in the back of Factory at each of these brands someone said, “Hey let’s work with Vivienne Westwood,” and no one saw or thought to check and see if there would be overlap, or they didn’t care that there would be overlap.
I’m running around today (everyday) so I can’t dive into this discussion in detail about Vivienne Westwood’s work with Vans and ASICS at the same time.
For the artist, designer, I get it; you have to capitalize while the opportunity is there.
For the brand and the consumer is this a chance for those who Rapid Vans/ASICS to get a VW inspired product from their brand of choice?
Or… is this confusing for the consumer to see intellectual property spread out over multiple brands? This question extends beyond the brands and designer mentioned here. I’ve seen Luka Sabbat all over the place from Timbs to ASICS to hygiene products. Does an influencer really lend credibility or does overexposure hurt the brands they are working with?
