Since signing with New Balance in 2018 at the age of 14 Coco Gauff has broken many firsts Source: Coco Gauff Without Althea there would be no Venus and Serena. Without Venus and Serena there would be no Coco Gauff. Without Black women fighting to compete in a sport traditionally built for higher income families…
Source: FILA Taps Brandon Maxwell as Guest Designer for New Tennis Collection (FILA North America) – FILA has tapped Brandon Maxwell, creative director of Brandon Maxwell, the luxury ready-to-wear label, as a guest designer for a new women’s tennis assortment. This marks Maxwell’s first foray into tennis apparel. FILA by Brandon Maxwell blends FILA’s strong Italian…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates The question is whether this signing has more to do with ASICS bolstering its roster after tennis has taken off like a rocket since social distancing, or ASICS ensuring they have another of the top players in the sport since their main…
All companies are fighting Nike whether they want to or not. This makes a dialogue about a new product easier to create. In this instance, Nike, by allowing Roger Federer to walk away to Uniqlo and On-Running, opened up the opportunity for growing within the tennis market. ASICS has been a long-time sponsor of the…
Dee Wells @DeeWellsOSD on Twitter, shared the Brooks Brothers x Fila collab and began a dialogue that eventually led to the question, exactly who is this collection built for? Brooks Brothers hasn’t been performing very well lately as the athleisure trend has hindered the brands reach and Covid has taken the focus off of suits….
I’ve stated continuously and even came up with a marketing strategy titled Niche Out, that in order for brands to compete with Nike they will have to look at the places where Nike isn’t placing an emphasis. Note I said ’emphasis’; Nike is in every lane. Some lanes they aren’t focused on and that is a…
Stephens, 24 and ranked 83rd, won her first Grand Slam championship with a 6-3, 6-0 victory against Keys, her American contemporary. Peter Foley/European Pressphoto Agency Source: Sloane Stephens Beats Madison Keys to Claim U.S. Open Title After every sporting event, however niche it may seem, I find myself writing the same post about the speed of…
