Karhu X Universal Works ”Inversion Illusion” Collection Shows Subtle Co-Branding

The legendary Finnish sportswear brand Karhu and British contemporary clothing company Universal Works come together for a collaborative project, part of Universal Works’ ongoing Future Friendship series. Source: KARHU X UNIVERSAL WORKS ”INVERSION ILLUSION” adidas’ celebration of their relationship with BAPE delivered a Campus sneaker co-branded with the BAPE star logo on one side of…

Read More
blank

Karhu Quietly & Proudly Sponsors Athletes at World Masters Athletics 2022 Tampere, Finland

World Masters Athletics 2022 in Tampere, KARHU partnered with ATHLETA magazine to capture the exploits and stories from the participants. Portraying the spirit of the championships is a true example of ‘Every Runner’s Rights’. Source: World Masters Athletics 2022 Tampere Finland BARRY FERGUSON – UK Barry Ferguson is an 80-year-old British sprinter and hurdler. Born…

Read More
blank

The KARHU Mascot Pack Arrives During March Madness, Although the Brand Doesn’t Have a Team in the Race

This March, KARHU puts the spotlight on our mascot—the legendary Finnish Sportsbear, with the introduction of the Mascot Pack. This carefully curated collection is a celebration of KARHU’s very own bear, the symbol that adorns each of our shoes and by which we are known in the world of sport and fashion. Source: THE MASCOT…

Read More
blank

The ALL-AROUND Pack from Karhu Captures the Brand’s Olympic Roots

In the 1920s, Finland’s Karhu became an official equipment provider to all Olympic Games. We uncovered a 1939 catalogue photo of an actual Karhu Olympic installation, which featured athletic equipment, such as javelins and discuses, used during the decathlon. Historically named the “All-Around” Source: ALL-AROUND As the Olympics draw closer after its hiatus in 2020,…

Read More