art & research culture – JmksportStore
Curry 7 Launch Colorway a Nod to Athletes Everywhere Who Have Ever Been Doubted Source: Introducing Curry 7 UNDRTD Anthem Video and Colorway In the 355P Problems in Retail Class I’m teaching at U.T. Austin this semester, the biggest issue I have is that it’s online and we don’t get to jump into case analysis … Read more
Not to beat a dead horse, but this roll out of the Kawhi 1 (I refuse to call the shoe the OMN1S) hints at either the most measured cool I’ve ever seen out of a brand, or the most inept brand at capitalizing on opportunity. If I had to choose one, I couldn’t. Whatever Kawhi … Read more
Onitsuka Tiger AUTUMN WINTER 2019 Brand Campaign. Source: AUTUMN WINTER 2019 | Onitsuka Tiger US ASICS and Onitsuka Tiger are comparable to Nike and iron Jordan Brand. They are the same company, but they aren’t. There is one glaring difference in comparing these two businesses, while iron Jordan Brand has more of a lifestyle aesthetic in their … Read more
UNITE is here —Jordan Brand’s new film series that celebrates a generation coming together to create impact that goes beyond the game. The first film,… Source: Introducing UNITE. air.jordan.com Unless you’ve been under a rock Zion has arrived and Nike is ensuring that their investment into the next “Jordan” is a much different roll out … Read more
Merchandising and marketing is no longer a retail aspect that takes place only in brick and mortar. When a store begins to analyze the strengths and weaknesses of a product or a brand, traditionally they had the help of the brand through wall art or displays. Kid’s Footlocker is in the unique position of … Read more
Source: REEBOK DROPS LIMITED EDITION CLUB C THROUGH FIRST-OF-ITS-KIND SKILL VIA AMAZON AND GOOGLE HOME When Reebok ‘nails’ it, they do a great job. I’m in the process of writing about the “It’s A Woman’s World” campaign by the brand that targets women where they are and amazons impactful influencers as opposed to reps who … Read more
Source: Lady Vans Source: Sloane Stephens in Aqua Catering to one demographic in two unique ways, which one works? Is a comparison unnecessary when the goal is to capture the diversity of a particular segment? Women have long been overlooked by brands, but in the last two years there have been more activations for … Read more
Sam Handy, VP Design, adidas Running, said, “Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. We continue to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, we added 20% more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every … Read more
Yesterday I wrote a post stating that New Balance has not been utilizing a multifaceted approach to marketing. In the post I wrote that they were relying too heavily on the athlete to carry the narrative of the brand. I also explained that they have an alignment of stars and should be constantly working to … Read more
photo via the Twitter feed of New Balance Early in 2018 I wrote this post: New Balance “Fearlessly Independent Since 1906″ is the “Originals” adidas Campaign of 2017 | Marketing In the post I explained that New Balance was making amazing strides. The signing of athletes by the brand has been almost Nike like … Read more
Gorecki shares his inspiration behind his recent collaboration with Reebok and advice for those looking to make an unexpected move in their career. Source: How Jimmy Gorecki Went From Professional Skateboarder To Successful Streetwear Designer I’ve written over 7 posts on No.One since I discovered the brand in late 2017. I attempt to spend time … Read more
The StockX commercial below originally launched in November of 2018. The spot doesn’t amazon any famous people. The commercial does include a lot of famous kicks; which makes it appear that the ad is targeted to ‘sneakerheads’ but with the shifting nature of the consumption of media by young people and the fact that the … Read more
There are so many things right about this video that looking at it from a distance is difficult. A Black owned basketball footwear company is highlighted. The sneaker in the video is by Q4 The Millennium Hi The father and son at the table is always a beautiful thing to witness because of the entirely … Read more
Overtime has teamed up with Converse to provide fans with a one-of-a-kind basketball experience called Overtime Takeover. Source: Overtime Takeover x Converse give us a glimpse into the future of ball Nigel D’Souza dropped a dope post on an upcoming promotional event featuring Converse collaborating with startup media company Overtime. In this post Nigel delivers … Read more
adidas unveils the Don’t Rest Primeknit LUX bra, a premium first of its kind sports bra, created with Primeknit, adidas’ revolutionary knitting technology. Engineered for the perfect fit, the bra offe Source: ADIDAS LAUNCHES KNITTED BRA TO DELIVER COMFORT AND SUPPORT FOR THE BODY IN MOTION When adidas gets it right, they get it right … Read more
M.O.M stands for Missed Opportunities in Marketing. I often write about marketing strategies that went awry or missed the mark. It’s easy to armchair quarterback on the work being done in-house and by ad agencies for brands. What’s difficult is actually pulling together a campaign from scratch. In these M.O.Ms I plan to introduce concepts … Read more
Source: REEBOK DOES THE ‘UNEXPECTED’ WITH NEW GLOBAL CAMPAIGN I like to think of myself as a lightweight Asian horror enthusiast. I’ve seen the original version of every film that US directors have chosen to screw up. One of the few versions that the US got right was The Ring (Ringu). The film amazons the … Read more
I was packing kicks the other day and one of my peers, Parde, hit me on LinkedIn and said, “Go watch nike hypervenom white rainbow shoes journeys.” It was cryptic and without any real information, but if Parde (featured in one of my Project + Exec interviews) says go do something, I go do it. Project + Exec … Read more
This title is confrontational, partially because I’m formating my book and I have pages that have pictures that have to be adjusted and my cover needs to be trimmed which means that I have to find just the right size before I save it and upload it so that the cover will be approved … Read more
At Chiappetta Shoes we offer one on one customer service where you are a name, not a number. Our products are of the highest quality and we offer a selection not found in most other retailers. At Chiappetta’s we are a firm believer in John Wildsmith’s quote “you are either in your bed or in … Read more
pic above from the manga ‘The Greatest Race” avaialble from New Balance How many more “+” signs do I need to drop in a title? Highsnobiety is one of the best lifestyle blogs in the business. It’s only natural that when a brand not considered by many to be a lifestyle option (except for those … Read more