Sharon Lokedi’s Win in the UA Flow Velociti Elite Leaves a Dark Time Behind After UCLA Track Debacle

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  Under Armour’s Sharon Lokedi Wins NYC Marathon in Distance Debut On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. When Under Armour took over … Read more

Under Armour Needs to Build and not Abandon their Storytelling

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New campaign from Under Armour aims to help fuel self-confidence in youth athletes and provide new opportunities to forge their own path to greatness—no comparisons necessary Source: EMPOWERING THE NEXT GENERATION TO BE THE ATHLETE NO ONE SAW COMING Under Armour just made a commercial with the voice of the heavens. I have to imagine, … Read more

The Unfortunate Parallel of Under Armour’s Curry 4 and Curry Flotro 4

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MEET THE CURRY 4 REIMAGINED WITH MODERN PERFORMANCE TECHNOLOGY Source: INTRODUCING CURRY FLOTRO In 2017 Golden State won the Chip and KD was celebrated as the MVP. Under Armour had failed throughout the season to celebrate Curry. KD, a Nike endorsed athlete, had diminished Steph’s light and some would argue Nike and KD slowed Under … Read more

Missed Opportunity or Conscious Omission? Under Armour, Anta and Puma Own the NBA Finals but Aren’t Activating

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LeBron, Kevin Durant, Kyrie Irving, Giannis, Zion and Westbrook, what do these names have in common? They make up the entire roster of Nike and Jordan Brand’s signature sneaker NBA stars (Melo and Chris Paul are on that list also, but nope). These stars have always played some part in the elevation of their brands … Read more

tenis under armour charged stamina preto amarelo | Under Armour’s CEO Transition | Thoughts on an Unexpected Shift

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Patrik Frisk was placed into the worst situation of any leader in the sneaker industry. There isn’t another publicly traded sneaker company I can create a top 10 missteps list about covering a 5–7-year timeframe. In March 2020 Under Armour had to borrow 700,000,000 to offset Covid. This happened in Frisk’s tenure but was due … Read more

The Only Brand to Highlight Women’s Basketball the Day After the WNBA Draft is Under Armour 

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UNDER ARMOUR TEAMS UP WITH NCAA CHAMPION TO EXPAND THE WORLD OF WOMEN’S BASKETBALL Source: ALIYAH BOSTON IS TURNING HER SUCCESS INTO HER LEGACY This post is referencing the news sites of the five major basketball brands, Nike, Puma, Under Armour, adidas and New Balance. This does not include Twitter feeds or social media posts. … Read more

South Carolina 2022 Women’s National Championship, Under Armour, and ESPN’s On the Rail Camera

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If you missed yesterday’s championship game, I live tweeted the entire event with my thoughts as South Carolina put on a masterclass in defense and execution. #NCAAWBB The women’s championship game streaming on Hulu has angles so good it’s like being courtside. The Gamecocks are smashing right now. UConn looks outclassed. It looks like Under … Read more

Under Armour Caps Off Black History Month with a Double Down of Support for HBCUs

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Source: UA Newsroom In 2019 I celebrated the hiring of Tchernavia Rocker at Under Armour in the following post: Tchernavia Rocker Joins Under Armour at a Symbolic Time | Project + Exec – JmksportStore-USA I’m sharing a post written by Rocker in the source link because Under Armour, who I have to always reiterate isn’t … Read more

In March 2020 Under Armour Borrowed $700,000,000 to Offset Covid, Today Revenue Hit 5.7 Billion

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Under Armour Borrows 700,000,000 Million Dollars to Offset COVID-19 | via Baltimore Business Journal – JmksportStore-USA Under Armour Shines in Q421 Report Wholesale revenue increased 36% to $3.2 billion in 2021. Our Direct-to-Consumer business was up 26% to $2.3 billion in 2021. And finally, one more record – having ended the year with $1.7 billion … Read more

tenis under armour charged stamina preto amarelo | Under Armour and adidas Create Important BHM and Women’s Initiatives for 2022

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adidas Women in Sport: https://news.adidas.com/american-football/adidas-creates-new-possibilities-for-women-in-sport-with-its-biggest-ever-commitment-to-innovation–/s/866bd72a-e669-4d6c-b01f-6e566d8f572b Under Armour Black History Month Collection 2022: https://www.underarmour.com/en-us/t/black-history-month/ I did this video to explain how Black history and the treatment of women historical concepts aren’t in black and white. The mistreatment and issues with race are recent and continue to take place, in some instances, intentionally and in others by … Read more

Under Armour’s “Access to Sport” Needs to Get Graphic About the Professionalization of Youth Sports

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Source: Access to Sport I always revert back to my time as a high school assistant and head basketball coach to stress the importance of sport in the community, particular financially challenged communities. I can go back to my own childhood and how there were community centers everywhere as an example of how kids who … Read more

Have You Heard of Quitters’ Day? Probably Not, but You’ve Definitely Participated

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Source: Push Past Quitters’ Day And Strive for More In 2022 Me either. Under Armour is working to make sure you don’t celebrate Quitter’s Day this year. What is QD? “Quitters Day is the second Friday in January when people are most likely to quit their resolutions and revert to old habits and routines.” I … Read more

Under Armour Scores its First True Sports Moment as Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record

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Records are made to be broken. Source: Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record Name a sports moment tied to Nike and Michael Jordan. Name a sports moment tied to adidas. Name a sports moment tied to Under Armour. Now I’m sure Nike was easy. Jordan’s shot over Ehlo. Jordan’s double-nickel in the Garden. … Read more

Under Armour Quietly Stands Behind An Important Football Coalition | The NCMFC

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Source: UA Newsroom Under Armour’s partnership with the National Coalition of Minority Football Coaches finds long-term opportunities for coaches of all backgrounds. The new partnership seeks to bring more diversity, equity, and inclusion to football. NCMFC is a resource and antagonist for meaningful diversity and inclusion in coaching. Under Armour and the National Coalition of … Read more

Under Armour, The Scrubs and the Best Unintentional, Authentic Marketing I’ve Seen

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Source: Under Armour Is Encouraging Basketball, Health & Diversity In Urbana (MD), The Scrubs In Memphis, we don’t have as many places to hoop as we used to. As the city has grown and suburban sprawl has taken shape, city and county government aren’t running the community centers in the same way they once did. … Read more

Insider Ties 5-21-21: A Couple of Dope Releases, Under Armour Wins & the Big Story

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The company “believes this strategic decision will enable it to better serve its consumers in a post-COVID marketplace.” Source: Foot Locker Plans to Close Majority of Its Footaction Stores In my recent report, I wrote these paragraphs: If this Champs Wall is an Indication of Foot Locker’s Upcoming Q1 2021 Earnings … In a recent … Read more

Missed Opportunity in Marketing | The Zack Snyder Justice League Cut and Under Armour

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When the DC Universe first presented Gotham City University, Under Armour created a collection that highlighted the fictional school. This week Zack Snyder’s cut of the Justice League, which runs 4 hours long, dropped and it is a much better film. The sneaker analyst in me perked up when the football scenes featuring Victor Stone … Read more

The Complexity of Sneaker Brands Celebrating Black History Month

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Are collections acknowledging Black History Month, commodification or celebration? Nike and adidas have both gotten these collections wrong and smaller brands are now taking on the process of bringing attention to the rich contributions made by Blacks in America. Delivering a collection is complex. Everyone won’t like what’s being done, and this makes the task … Read more

UA HOVR Summit Fat Tire Unboxing & an Uncomfortable Discussion on African-Americans Leaving UA

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I’ve been Embiid about the UA HOVR Fat Tire for a while, but I’ve always written about the missteps in marketing at Under Armour. When I sat down to do the unboxing for this shoe, I was Embiid about where Under Armour could be headed as a brand. When I received the shoes, I was … Read more

Why Under Armour Shouldn’t Be Embarrassed About Nike Sponsoring UCLA

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This post derived from the original discussion on new tech from adidas and Under Armour basketball divisions: I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Armour & adidas – JmksportStore-USA (arch-usa.com) Buy my books on the sneaker industry: https://amzn.to/3lD82gb There are a couple of statements in this video and … Read more

5 Reasons Why Stephen Curry & Under Armour Launching Standalone “Curry Brand” is the Most Important Venture in UA’s History

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Curry Brand, Powered by Under Armour, Aims to Reach 100K Youth Athletes Globally by 2025. Source: STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO CHANGE THE GAME FOR GOOD I typically wouldn’t start this with what could be perceived as a negative, but as an outsider looking in, the logo above ain’t … Read more