M.O.M | Under Armour Misses a Prime Local Marketing Opportunity

M.O.M stands for Missed Opportunities in Marketing. I often write about marketing strategies that went awry or missed the mark. It’s easy to armchair quarterback on the work being done in-house and by ad agencies for brands. What’s difficult is actually pulling together a campaign from scratch. In these M.O.Ms I concert to introduce concepts … Read more

Under Armour Finally Has A Winner | Threadborne Slingflex 

Shop Under Armour for Men’s UA Threadborne Slingflex Shoes in our Men’s Shoes department. Free shipping is available in US. Source: Men’s UA Threadborne Slingflex Shoes | Under Armour US I wrote an article about the 4 things Under Armour could do to repair the momentum. In it the first thing I wrote was to … Read more