The Jordan Zion 2 Looks Better but Will It Hit the Court on its Namesakes Feet?

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Williamson’s second signature shoe is built to allow him to be fully locked in when on the court. Source: Jordan Zion 2 Official Images and Release Date The hype, hope and promise of Zion Williamson has been hindered by an array of injuries early in the young player’s career. The focus has been on Zion’s … Read more

I Watched The Witcher Finale, Missed 17 Straight Points by Zion, but I Woke Up and Went Straight to YouTube | Why This is Important

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In 2017 I wrote a post on why the Harden Vol. 1 wasn’t being sold by James Harden. Since that time Harden’s signature shoe has lost shelf space in retail outlets and has been a promotional item with very little commotion. You can almost place the decrease in interest on adidas basketball to Zion Williamson … Read more

Jordan Brand Introduced UNITE: HOOPS Short Film Without Sponsored Posts

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UNITE is here —Jordan Brand’s new film series that celebrates a generation coming together to create impact that goes beyond the game. The first film,… Source: Introducing UNITE. air.jordan.com Unless you’ve been under a rock Zion has arrived and Nike is ensuring that their investment into the next “Jordan” is a much different roll out … Read more

Zion Delivers the Air Jordan 34 In a Viral Manner Showing Market Segmentation

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Stripping away materials from the tooling and upper, the 34th Air Jordan signature shoe gives athletes only what they need to perform. Source: Air Jordan 34 Official Images and Release Date Brands don’t discuss their product or marketing segmentation. Those are internal discussions which take place between the sales team and the marketing teams. As … Read more

I.T. Ep. 144: Zion, Netflix’s Amateur & High Flying Bird and the Pac Pro League

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I try to cram as much as possible into this 7 minute episode. First I have to ask everyone to take a minute to buy a copy of my new book, “Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail” on Amazon: https://amzn.to/2H3chRg In this episode I discuss that the entire response … Read more

I Hope The World Allows Zion Williamson To Make Mistakes

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South Carolina prep star is a social media sensation, but what that will amount to remains uncertain. (Alex Hicks Jr./Spartanburg Herald-Journal) Source: This 16-year-old dunker is so dominant, it’s hard to tell if he’s actually good at basketball In an article a few months ago I stated that Zion Williamson may be better at selling shoes … Read more

This Zion Williamson In Game 360 Dunk … but HS Jr. Chandler Lindsey at 6-2 Is Just As Nice

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When I watch these high school players perform at this level, unlike most people, it’s not the NBA or a big time college I see in their future, it’s cross training. What I hope is that Zion and Chandler spend a few months post High School season basketball just enjoying being kids. The AAU season … Read more

Why Zion Williamson May Be the Best Endorser of the Adidas Harden Vol. 1

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  When Sonny Vaccaro first said “make the kids your ambassadors,” this is exactly what he was talking about. The Adidas nike fill fleece is literally sitting on shelves collecting dust. Zion Williamson is a 6-8 High School player out of South Carolina. He is currently the 3rd ranked player on the ESPN Top 60 … Read more