Embiid is the MVP | Under Armour’s Athletes are Slowly Building Legacy Moments to Move the Brand Forward

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A brand can’t sell a legacy to fans when it’s young. Retro doesn’t exist without a historical moment of reference. Under Armour at one point had the MVP of every major American sport, Brady, Curry and Harper. The brand didn’t capitalize on this historic event. Under Armour has always underutilized its assets. It always seemed … Read more

nike fish skin shoes for women | Missed Opportunity or Conscious Omission? Under Armour, Anta and Puma Own the NBA Finals but Aren’t Activating

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LeBron, Kevin Durant, Kyrie Irving, Giannis, Zion and Westbrook, what do these names have in common? They make up the preceding roster of Nike and Jordan Brand’s signature sneaker NBA stars (Melo and Chris Paul are on that list also, but nope). These stars have always played some part in the elevation of their brands … Read more

nike fish skin shoes for women | Puma Nabs Killian Hayes Understanding the Importance of the Global Aspect of Basketball


Source: PUMA SIGNS NBA GUARD KILLIAN HAYES TO THE PUMA HOOPS FAMILY – PUMA CATch up The NBA’s MVP is a Nigerian who lived in Greece. The best rising star in the league is from Croatia and while the U.S. still dominates the game of basketball, that dominance is basically a 100m dash where the … Read more

Xtep Bounces Back because of Nike’s Mistake but Can Jeremy Lin Introduce the Brand to the U.S.


The abundance of Chinese brands that have become more prominent in the international market, doesn’t register in the U.S. at all. The biggest of the brands to make waves here is LiNing because of D-Wade’s signature relationship with the brand. Overall, outside of sneaker enthusiasts, the Chinese brands don’t exist. One of these brands, I … Read more

Insider Ties: Episode 196 | Is Nike’s Collab with Ambush a Slight to the WNBA?


Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Swoosh has once again collaborated with Ambush. I’ve written extensively about the inconsistency of collaborations for brands. In some instances you can get a collab with a designer that sells out immediately. In other instances you get a collab that ends up in the Nike Clearance … Read more

New Balance and NBA Announce Multiyear Global Agreement Solidifying the Importance of Sport and Performance


New Balance Becomes an Official Marketing Partner of the NBA Source: New Balance and NBA Announce Multiyear Global Agreement Where do people get their sneaker information? Do people actually look up information about sneakers? Are parents who are low to middle income with children researching running shoes or are they looking for the best prices? … Read more

NBA Sneakerhead Nights and Sneaker Coverage is Emblematic of a Serious Issue 


I wanted to make the title a lot longer, but it’s bad for search. The title was going to be “Sneakerhead Night and Coverage of the NBA is emblematic of a serious issue for brands with signature athletes and for the NBA in general.” That is too damn long, so I’m going with this post … Read more

High Flying Bird on Netflix Is a Case Study on Disruption


I was packing kicks the other day and one of my peers, Parde, hit me on LinkedIn and said, “Go watch High Flying Bird.” It was cryptic and without any real information, but if Parde (featured in one of my Project + Exec interviews) says go do something, I go do it. Project + Exec … Read more

The New York Times Delivers an Article Perfectly Explaining Why Brands Are Going Back to the NBA


An insurgency against the traditional basketball shoe powers is underfoot as companies like Puma, New Balance and Under Armour compete for a share of N.B.A. culture. (photo via Puma) Source: Why N.B.A. Stars Are Trading In Their Nikes The newspaper industry is at a disadvantage when discussing the sneaker business. The only person who appears … Read more

When LeBron Steals Your Sports Moment, It’s Time For a Shakeup With adidas Basketball


picture via NBA Stats This morning I fully expected to find a black and white video on YouTube from adidas correcting a wrong that I’ve been writing about for a few years. I know the guy has trouble off the court. When Tiger Woods was Drunk Santa Daddy, Nike stood by him. D Rose is … Read more

I.T. Ep. 111: Puma and adidas are Approaching Signing NBA Players In Different Ways


Source: THE NEXT WAVE CONTINUES As everyone in the sneaker industry and everyone who loves kicks knows Puma relaunched their basketball division by signing two of the biggest prospects in the NBA draft and making Jay-Z the Creative Director: Read about that here: Puma, Jay-Z and the Top NBA Draft Picks for 2018 Walk Into … Read more

adidas Should be Telling the Derrick Rose Story | Game 3 2018 vs. Rockets – 17 Pts in 21 Minutes | Marketing


Source: https://www.youtube.com/watch?v=7IGvNLTQenc Derrick Rose has been maligned and is now considered a journeyman player who should be signed to the league minimum. The former MVP was the shining star of adidas at a time when adidas didn’t have anyone or anything and the brand was basically dormant. D Rose brought some light to the Three Stripes. … Read more

Why Would adidas Move Towards Basketball After Letting the NBA Go?


Adidas wants to supercharge its basketball business, and it starts at the All-Star Game in Los Angeles. Source: Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles Business Insider is reporting that adidas has plans to make basketball cool again. adidas held the contract for the world’s … Read more

adidas’ Investment In NBA All Star Weekend Shows That adidas is All In… on Soccer


Source: adidas TO CREATE A PINNACLE BASKETBALL CULTURE EXPERIENCE at 747 WAREHOUSE STREET IN LOS ANGELES Anyone with eyes knows that Nike now owns the NBA. The Swoosh is so dominant in images that other brands have to rely on sneaker sites to deliver information on any basketball style they are releasing. As a matter … Read more

Victor Oladipo’s ‘Feathery Music’ is the First Uncorny NBA Music Since Wayman Tisdale


Source: Feathery Music I have to be honest, the moment I saw Victor Oladipo in my YouTube browsing… my first response was “not again”. Not since Wayman Tisdale dropped Power Forward in his post NBA career as a jazz bass player (RIP Wayman), have I seen an NBA player and said, “This shit ain’t corny.” … Read more

The Cleveland Cavaliers Are Now A Below .500 Team, GARBAGE DEFENSE


Originally posted on Housakicks One play highlighted the Cleveland Cavaliers problem last night as they faced the struggling New York Knicks. Center Porzingis caught the ball 30 feet from the basket, drove into the lane and no one was able to contest his shot. That says a lot about the overall team’s defense and help defense. … Read more

E’Twuan Moore is Rocking with Q4 Sports


Sixth Year NBA player E’Twaun Moore is rocking with Q4. A week ago I was introduced to the brand via ex AND1 star Lance Stephenson. Moore is taking on a journeyman status in the league with the Pelicans. The signing of Moore isn’t as big as Born Ready, but in the grand scheme of things … Read more

Cleveland Beats Boston in NBA Opener and LeBron’s Nike Jersey Rips


I’m sitting at the computer raving about the Nike commercial that aired (I didn’t get to see it because I’m watching the game on TNT OT on the NBA.com site). I’m discussing and writing this great article about how Nike’s marketing team gets that the NBA x Nike campaigns can really generate some serious heat … Read more

No CP3, No Worries, Milos Teodosic Impressive In His Clippers Preseason Debut


Originally posted on Housakicks Serbia Professional Basketball player Milos Teodosic is not Chris Paul but I believe he can fill in the void created by CP3’s departure if utilized properly. I was just watching his preseason debut with the Clippers and was impressed with his play making aptitudes. At 6’5, he is a veteran point guard … Read more

Coach Daniel Breaks Down The “Leave Him Open Strategy” NBA Coaches Feast On


Originally posted on Housakicks Players in the NBA are very familiar with not helping one pass away especially when the helper is guarding an excellent shooter like Anthony Morrow , Klay Thompson. But not every team in the NBA has great perimeter offensive players and you ‘ll notice that guys like Andre Roberson of the OKC … Read more