adidas Basketball Takes WNBA No. 1 Overall Draft Pick Aliyah Boston from Under Armour

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Source: Sec Defensive Player of The Year and No. 1 Overall Draft Pick Aliyah Boston Joins adidas Family Under Armour has been doing so much right lately, that it allows one to overlook that the company isn’t really ramping up signing new athletes to its sports rosters. The company did sign a soccer player in … Read more

Inside Hoops WNBA – 07/17/22 | Sunday’s Battles Featured a Plum Deal & a Dream Performance

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Las Vegas 91 Connecticut 83 Lefties got loose on Sunday and left the Sun blistered as Kelsey Plum dropped 22 leading 5 Aces players who hit double figures in scoring. A’ja and Chelsea Gray were part of a crew that notched 20 points or better in holding off the feisty, fast, but not quite furious … Read more

adidas adiZero Boston II | Inside Hoops WNBA – 07/16/22 | Kaleah and Emma Play Good Cop/Better Cop with Jordan Number Drops


Chicago Sky 89 Dallas Wings 81 The league leading Sky had to fight to keep the Wings from flying into their airspace. Leading the way in the air control tower were Kaleah Copper and Emma Meesseman both dropping a Jordan jersey 23 pts. Copper understood the assignment adding 14 boards and refused to let Marina … Read more

Inside Hoops WNBA – 07/15/22 | K-Mac Took the Fever into the Upside Down and No Rhyne, No Run


Lynx 87 Fever 77 K-Mac played like 11 in the Upside Down of Hawkins against a Fever squad who needed Stranger Things to stop the inside outside dominance of Sylvia Kayla McBride. On the second night of a back-to-back the Lynx needed a W to reach double figures in wins on the season and Kayla … Read more

Inside Hoops WNBA – 07/14/22 | On a Night Where Fowles Grabbed 17 Boards, Arike Dropped Magic and Candace was… Scoreless?


Las Vegas 108 New York 74 At least the Liberty stopped one person on the Vegas roster from scoring… A’ja led the Aces in scoring with 25, but when a team delivers 71 points in the first half and the other team scores 71 for the game, it’s hard to find a positive. The irony, … Read more

Inside Hoops WNBA – adidas Originals 3734: 1 Game to Sweep the Season Series and Jonquel Jones Doubles Up with the Broom


Connecticut Sun 89 Indiana Fever 81 A fairly quiet night in the W with only 1 game, but with the heat from the Sun and Fever, trying to reach a boil, the game was out of reach by the fourth. Although the final was 89-81, which looks competitive, the Fever fell short in a comeback … Read more

The Only Brand to Highlight Women’s Basketball the Day After the WNBA Draft is Under Armour 


UNDER ARMOUR TEAMS UP WITH NCAA CHAMPION TO EXPAND THE WORLD OF WOMEN’S BASKETBALL Source: ALIYAH BOSTON IS TURNING HER SUCCESS INTO HER LEGACY This post is referencing the news sites of the five major basketball brands, Nike, Puma, Under Armour, adidas and New Balance. This does not include Twitter feeds or social media posts. … Read more

Insider Ties: Episode 196 | Is Nike’s Collab with Ambush a Slight to the WNBA?


Buy my books on the sneaker industry: The Swoosh has once again collaborated with Ambush. I’ve written extensively about the inconsistency of collaborations for brands. In some instances you can get a collab with a designer that sells out immediately. In other instances you get a collab that ends up in the Nike Clearance … Read more

Why StockX Buying Ad Time During the WNBA is More Important Than it Looks


The StockX commercial below originally launched in November of 2018. The spot doesn’t feature any famous people. The commercial does include a lot of famous kicks; which makes it appear that the ad is targeted to ‘sneakerheads’ but with the shifting nature of the consumption of media by young people and the fact that the … Read more

Breanna Stewart  Injured In EuroLeague Final Four Game and Why This is F’ed Up


Unconfirmed reports on Twitter say the reigning WNBA MVP tore her Achilles tendon playing in the EuroLeague title game. (photo Rebekah Welch / The Seattle Times) Source: Storm star Breanna Stewart suffers lower leg injury playing in EuroLeague It feels like I’ve been writing the same posts over and over again. The argument against paying … Read more

adidas adiZero Boston II | Nike’s ‘Fenom Effect’ Podcast To Profile Female Athletes Also Provides an Indirect Opportunity to Support the WNBA


The Fenom Effect launches November 9 and features Abby Wambach, Chloe Kim and Maya Moore — all athletes who spark change on and off the field of play. Source: Nike Releases New Podcast Highlighting Brilliant Female Athletes I could easily make this post about the lack of WNBA ads throughout the year from Nike. I … Read more

Breanna Stewart’s MVP and the WNBA’s Playoffs 2018 | Dope S–t I Like


A look back at the top performances and footwear from the Seattle Storm forward in 2018. (via Nike) This post is something I intended to do throughout the season, but I sell sneakers for a living and do analysis of the footwear and apparel industry. Which means I don’t get to have a lot of … Read more

As The WNBA Has One of Its Best Seasons Nike Retros the Air Swoopes II | Nike Has 24 Hours to Make this Drop Dope


WNBA star Sheryl Swoopes’ was the first woman to get a signature Nike basketball shoe. Her second model returns August 17. Source: The Air Swoopes II Returns According to Forbes, “[T]he WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age … Read more

WNBA, Entrepreneurship, Philanthropy & A Dope Liz Cambage Tee


Source: @WeGotGame2 :: i c o n . Collection So yesterday I was in the midst of another rant about failed marketing opportunities from established sneaker brands because Reebok launched a Victoria Beckham x Reebok x Shaq pre-order collab. The pack consisted of tee shirts and sweatshirts. The cost of a tee? $140.00 dollars. At … Read more

Candace Parker Messed Around and Almost Got a Triple Double | Which Isn’t What This Post Is About


Parker dropped 21 PTS, 10 AST, 9 REB, 4 STL, 2 BLK against the Seattle Storm on July 10th, making her the first WNBA player to have such a stat line! Source: Best of Candace Parker vs. Seattle Storm – – Official Site of the WNBA I was in the process of preparing an … Read more

To Supplement Pay, W.N.B.A. Players Put Their Safety at Risk – The New York Times


The Liberty’s Kiah Stokes, who is playing for the Turkish team Besiktas during the W.N.B.A.’s off-season, was celebrating on New Year’s Eve at an Istanbul club when a gunman killed 39 people at a nightspot just down the street. CreditJessica Hill/Associated Press Source: To Supplement Pay, W.N.B.A. Players Put Their Safety at Risk – The … Read more

The Shoes of the 2016 WNBA Champion Los Angeles Sparks | Footwear News


There were plenty of stellar sneaker moments throughout the WNBA Finals. Source: Winning Kicks: The Shoes of the 2016 WNBA Champion Los Angeles Sparks | Footwear News I’m not writing anything here except great job Footwear News!!!!!!!!!!!!!!!!! No one has documented or written anything about the kicks of the LA Sparks team members. Adidas may … Read more

Insider Hoops: PODCAST: WNBA star Candace Parker joins adidas Group’s Mark King


Source: adidas NEWS STREAM : PODCAST: WNBA star Candace Parker joins adidas Group’s Mark King “The biggest thing is your mindset and just how you handle failures and obstacles and things that are thrown your way – whether it be something major like an injury or whether it be something as minor as having an … Read more