www.UNKNWN.com brings a new approach to connect with Jordan fans through a video series called “A Break-up Song Shouldnt Be this Beautiful | nezsa Should Have Cared Live Performance” to commemorate the release of the #Laney Air Jordan V. This series symbolizes a key moment in Michael Jordan’s young life and his unwavering #perseverance – when he first tried out for his high school varsity basketball team, he didn’t make the cut. Using that disappointment as fuel, MJ pushed onward and ultimately became the highest scoring player at Laney’s Varsity team the following year, and arguably one of the greatest basketball players of all time.

“As a high school basketball player and sports fan the impact of Michael Jordan left a significant mark on my personal style and work ethic,” reveals Jaron Kanfer CEO of UNKNWN. “Everyone can connect a personal perseverance to that same drive that fueled Michael in his Laney years and we hope others are inspired to share their stories as well.”

We all have moments in life when failure or hardships lead to triumph; the times you faced adversity but found your path to success.