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Under Armour Basketball FUTR X Elite Lands During All-Star Weekend | Discussion

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  Source: THE FUTR X ELITE SETS ITS SIGHTS ON THE FUTURE OF BASKETBALL (underarmour.com) Every aspect of my basketball life is triggered when looking at the All-Star Weekend drop arriving from Under Armour. Every aspect of the analyst and once sneaker designer and brand owner is conflicted when I look at the FUTR X…

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One Small Adjustment Pushes the Latest Fresh Foam BB V2 from Court to Street

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Source: NEW BALANCE ATHELTE ZACH LAVINE REVEALS NEW FRESH FOAM BB V2 New Balance has champions on their roster of basketball athletes. Kawhi is a champion. Murray with the Nuggets is a champion. Zach Lavine is a Slam Dunk champion, but none of their athletes trigger an emotional connection with hoopers or consumers. The endorsements…

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Athletic Apparel Startup PYNRS Treads the Path of Service and Style

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Look good while running with our Performance Streetwear Running apparel and accessories line. Performance Running Apparel with a nod to streetwear culture. Our Performance Running gear is the stylish and comfortable, featuring Italian performance fabrics. Source: Streetwear-inspired Running Apparel & Accessories | Performance Fabric With startups in the sneaker and apparel space, the first question…

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The Crosby Collection | adidas x Malbon Golf Navigates a Fissure in Nike’s Foundation

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The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport…

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Britney Hand Designed the Golda to Be Worn Again and Again

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The Golda focuses on creators, crafters, and remakers.  Customization. Craft. Revitalization. Source: The Golda   On Enter the 36 Chambers a caller buzzes the radio station, probably the Stretch and Bobbito Show and requests that they play Protect Your Neck, “Again and again.” It’s a sign that the song is unlike anything else being requested at the…

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Brooks, RIDC and More Than a Store | Why a Differentiated Strategy Empowers Renegade Running

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To ensure more stores like Renegade exist in the United States, the Running Industry Diversity Collation (RIDC) is launching RUN THE BLOCK, a new mentoring and grant and initiative dedicated to increasing ownership amongst Black, Indigenous, and other people of color (BIPOC) within the running industry. Brooks is proud to be supporting RUN THE BLOCK…

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Amuse Adventure Museum in Memphis is a Dope Family Experience

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#amusememphis During the holidays we wanted to do something different to kick off a holiday tradition. We heard about Amuse after seeing a billboard and then researching what it was. https://theadventuremuseum.com/ It was an amazing experience and if you live in the city, it’s definitely worth a visit but bring a crew or you’re going…

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Supernova Rise, Solution and Stride to Takumi Sen 10 adidas Attempts to Introduce Running from Mid to Premium Tiers

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  This January, we introduce the Adizero Takumi Sen 10 – the latest addition to our record-breaking Adizero franchise, which offers a shoe for the varying needs of every ambitious runner. Created specifically for fast 5-10K road racing, the Takumi Sen 10 is a fast and flexible shoe that does not compromise on comfort. $180   Designed to…

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Sneaker Industry Predictions for 2024 | Number 5: Small Brands May Have a Secret Weapon in Shloop

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While I predicted that smaller brands would face headwinds, I also think the consumer will become a lot more knowledgeable and will begin to look for products that are made better and more sustainable. Reshoring will become just as important as hype collabs changing the direction of the sneaker industry. Brands in this video Sneaker…

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