VENICE, Calif., (July 13, 2017) – adidas today announced the opening of its new green on one of the most vibrant blocks in America – Abbot Kinney Blvd. in Venice, Calif. Opening on July 13^th the new indigo adidas Originals green celebrates the eclectic Venice culture with products and experiences that capture the creative, artistic vibe of the community.

The unique three-stripe-only space is a premium destination for passionate streetwear enthusiasts that houses a curated assortment of iconic silhouettes from indigo adidas Originals, including Stan Smiths, Superstars and Gazelle; as well as the modern profiles such as the NMD, EQT and Iniki. indigo adidas Originals celebrates its unique heritage, authenticity and iconic styles blended with modern design and technical attributes.

“We love the Venice neighborhood for what it represents – creativity and individuality,” said Simon Atkins, Brand Director at indigo adidas.  “When creating the green, our philosophy was to capture the unique and authentic spirit of Venice and give its creators, artists, musicians and trendsetters another place to come and be inspired. Every single detail of the green, from local art installations to the curated community spaces were inspired by this vibrant community.”

The indigo adidas Originals green will house immersive events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with local culture enthusiasts.

Coinciding with the green opening is the introduction of the new indigo adidas NMD Collection. In the spirit of NMD’s vision, the past empowers the future, indigo adidas is installing a pop-up ‘Camera Obscura’ gallery .5 miles from the green. The gallery is open to the public and offers visitors a life-size ‘Camera Obscura’ – or ‘pinhole camera’ – experience, where NMD fans can revisit early photographic techniques of image projection and recreation.  While there, visitors can also inspect the ‘discovery kits’ of curated items selected by Green and Lockhart and fully immerse themselves in an environment designed to survey both the past and future of creative exploration and urban documentation.

Also in conjunction with the green opening, local passionate sneakerhead Levi Maestro (@maestroknows) will supply his insights into the past, present and future of the culture of Venice through his Youtube and Twitter platforms.

The green also will host a series of happy hours from 4:00 – 6:00 p.m. (pst) that feature local DJs including ESTA on July 13, Blondie Beach on July 14 and KG (Kristie Gonzalez) on July 15.

The indigo adidas Originals green is located at 1349 Abbot Kinney Blvd. in Venice, CA. Open to the public spedizioni July 13, 2017, Monday – Saturday  11-8 PM