With the upcoming Black Footwear Forum, I decided to check in on Timberland a VF Corp company, to see if the brand had remained […]
Under Armour, The Scrubs and the Best Unintentional, Authentic Marketing I’ve Seen
Source: Under Armour Is Encouraging Basketball, Health & Diversity In Urbana (MD), The Scrubs In Memphis, we don’t have as many places to hoop […]
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January 21, 2021
I’ve been excited about the UA HOVR Fat Tire for a while, but I’ve always written about the missteps in marketing at Under Armour. […]
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Under Armour CEO Patrik Frisk Wrote a Letter on Equality | Under Armour Has a Chance To Rebuild Itself
The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik […]
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A Chinese Brand Takes the Lead with an Unintentional Challenge: ANTA’S DIVERSE LA DESIGN TEAM
ANTA’S DIVERSE LA DESIGN TEAM 3yrs ago ANTA (China’s #1 Footwear Brand) allowed me to compile the most diverse footwear design team in the […]
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adidas’ Dilemma, Nike’s Reality and All Industries’ ‘Truths’: a Paradox On the Difficult Path to Equality
Source and picture from adidas: CREATING LASTING CHANGE NOW The picture above is from the adidas website. I wrote this after reading about and […]
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Shaq is Eyeing Reebok and I Think It’s Perfect | Source: Jade Scipioni
NBA star Shaquille O’Neal is nostalgic for Reebok’s heyday in the ’90s, when he had an endorsement deal with the brand. “I want to […]
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Puma Leads in Design and in the Boardroom by adding two women: Fiona May and Héloïse Temple-Boyer!
Source: Welcome on Board, Fiona May and Héloïse Temple-Boyer! – PUMA CATch up (pictured Fiona May) At PUMA’s Annual General Meeting, Fiona May and Héloïse Temple-Boyer were elected […]
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You Can Hate Under Armour’s Kicks But Lately They’ve Been Getting it Right Where it Counts
While their star player was launching a film about the racially motivated shooting in Charleston and discussing the event with the NY Times two […]
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Tchernavia Rocker Joins Under Armour at a Symbolic Time | June 18, 2020
Tchernavia Rocker leadership profile at Harley-Davidson. Source: Tchernavia Rocker | Leadership | Harley-Davidson USA June 18, 2020 is a new series where I’ve decided […]
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Under Armour Can’t Sustain The Same Blow Nike Has | Under Armour’s #METOO Moment – WSJ
Under Armour employees received an email earlier this year that upended a longstanding company practice: They could no longer charge visits to strip clubs […]
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Footwear News Begins To Correct Their ’40 Under 40′ With a Solid Perspective on Diversity… But They Hid It
FN asks the industry about the lack of racial diversity in footwear: why it happens, what it looks like and how to fix it. […]
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Footwear News Does a Weak Job of Creating a More Diverse 40 Under 40 | Opinion
Virgil Abloh, Paul Andrew, Alexander Wang and more are among those under 40 who are revolutionizing the shoe industry. Source: 40 Under 40: Young […]
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Where Are The Black People In the Footwear Industry? | 40 Shoe Executives Under 40 Revolutionizing the Business
FN is profiling these young leaders in the shoe industry who are leading the way in the next generation. Source: The 40 Shoe Executives […]
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Why Nike’s Stock Shouldn’t Drop Due to Management Turnover | Business
Lululemon CEO resigns, the stock stays steady. The brand continues to introduce new apparel and make headway into the men’s apparel market which is […]
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Nike’s Current Diversity Crisis Could Be Happening In Almost Every Major Company | Reality Check
I’m black. I’m also a disabled Veteran. I’m also a former college basketball player. I’m a former college professor and high school teacher. I’m […]
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