Buy my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail – https://amzn.to/2LvIT7D

This video doesn’t get into all of the UPC numbers and dates of production. I wanted to give you a heads up on the mark down at Nike Factory Store to 79.97. Unfortunately I got these back in February, but Price got to editing the video in May.

The shoe is an intriguing pair. At 200 dollars SRP, it seems overpriced until you realize that the 720 Air Cushion on every model released by Nike is typically 175 or higher. This shoe does feature a lot of small technical aspects that are nice. It has a full sockliner and the lockdown fit is enhance by a heel strap.

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Jordan Proto Max 720 Black/University Red BQ6623-006

Chris Burns

Chris B. is the founder of JmksportStore (art + research, culture - hype) JmksportStore is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.