art & research culture – JmksportStore
adidas has to find the connection between Germany and the U.S. It always seems that there is a disconnect in where the brand is, where they are headed and how they are going to get there. Not to bring up terminated relationships, but the Three Stripes gets discussed more for Yeezy and Fear of God, … Read more
adidas sponsored Noah Lyles takes home the Diamond League 200m trophy by smashing a record held by the once incomparable Usain Bolt. Bolt’s dominance has been a measuring stick for all sprinters and while he’s been retired for years, his shadow hangs over every event. The only thing capable of shining a light to remove … Read more
Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a … Read more