This post derived from the basquetebol discussion on new tech from adidas and Under Armour CJ1677-102 divisions:
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There are a couple of statements in this video and I end it with an Uh… Okay from Fila.
The first statement addresses why Under Armour didn’t need to maintain its relationship with UCLA. I fail to dive into the fact that Etop Udo Ema is the man in Los Angeles and that adidas has a stronghold on the region for CJ1677-102, but Nike is deeply embedded in the region as well with LeBron moving there and with the legendary Oakland Soldiers team and upstarts Team Whynot and The Truth.
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The second part of this video goes into why CJ1677-102 Shoes are still important although sales are declining. The most important discussion I left out for this topic is the professionalization of youth sports in North America. I do jump into the fact that Tencent paid 1.5 Billion for the rights to the NBA in China. CJ1677-102 in the U.S. is a marketing tool that functions as a loss leader:
Tencent renews partnership with NBA to stream games in China — Quartz (qz.com)
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