Nike is Showing Considerable Gaps in the Armor and Collabs not GRs are the Culprits

Nike KD 7 Premium 'Midnight Navy' Official Images

  Nina Chanel Abney’s undefinable style steers the Air Jordan 2 into a bold new lane. Maintaining the sleek look of the ’86 icon, this version harnesses Abney’s artistic sensibility to make a powerful statement. The rich mixture of textures on the upper is highlighted by artisan detailing, a new perf pattern and flashes of … Read more

adidas Basketball’s 2023 Collection: Chapter 01 Attempts to Recapture Basketball as Lifestyle


adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no … Read more

As Sneaker Culture Looks for adidas x Fear of God, Alasdhair Willis Becomes adidas’ Chief Creative Officer 


Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community Source: Alasdhair Willis to Shape Future of adidas as Chief Creative Officer In December 2020 adidas set the sneaker culture and fashion world on fire with the announcement that they were … Read more

This Nike Sneaker Features One of the Brands Forgotten Logos From 1976 | adidas Basketball Moving To Los Angeles Fulfills my Prediction for Jerry Lorenzo’s Direction


Source: Adidas To Move Basketball Unit To Los Angeles | SGB Media Online In a recent back and forth on LinkedIn, I was challenged on my post that stated Jerry Lorenzo working with adidas wouldn’t really push adidas Basketball forward. I was accused of saying that this would fail. I never said it would fail. … Read more

Jerry Lorenzo dropped a Collection with Nike on Nov. 12th & Signed with adidas Dec. 22nd


Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this lend adidas in basketball? Links in the article: adidas … Read more

This Nike Sneaker Features One of the Brands Forgotten Logos From 1976 | Insider Ties Episode 127 | How Nike Launches a Collab Using Long-Form Content vs Under Armour


The Jerry Lorenzo Fear of God x Nike Collaboration has been a hot topic on sneaker blogs everywhere. The Under Armour x A$AP Rocky Collaboration has been talked about on sneaker blogs everywhere, but not in a similar fashion. Nike created an entire discussion on their own platform featuring an interview with Leo Chang and … Read more

If You’re Balling Get These Then: Fear Of God Military Sneaker High Pack – Kith NYC


Designer label Fear of God releases their newest colorways of their Military Sneaker coming in a pack of three – Black, Beige, and Green. This silhouette combines rugged characteristics of classic mi Source: Fear Of God Military Sneaker High Pack – Kith NYC Everyday someone shows up on IG, FB or Snap with money in … Read more