A brand can’t sell a legacy to fans when it’s young. Retro doesn’t exist without a historical moment of reference. Under Armour at one point had the MVP of every major American sport, Brady, Curry and Harper. The brand didn’t capitalize on this historic event. Under Armour has always underutilized its assets. It always seemed…
A look back at the top performances and footwear from the Seattle Storm forward in 2018. (via Nike) This post is something I intended to do throughout the season, but I sell sneakers for a living and do analysis of the footwear and apparel industry. Which means I don’t get to have a lot of…
Lindsey Vonn Source: Most Valuable Pairings Under Armour’s primary issue in gaining anniversary and moving beyond the 5 Billion dollar threshold has always been their ability to connect. The brand always appears to be a last thought, instead of the first option when preparing to begin a workout routine and buying gear to participate….
Jordan Brand celebrates Russell Westbrook’s historic MVP season. Source: Nike News – MVP: Why Not? Let me be the first to say this is not a post bashing Westbrook. If you’re looking for that go elsewhere. Russell is the type of player I would have loved to coach. He works harder than anyone on the…
Entrepreneur Dr. Shica believes she’s got the next big thing for coffee drinkers, and it’s her sweet whipped topping- Incrediwhip. Can she impress the MVP panel with her tasty topping and win over their support in becoming the newest brand ambassador? Source: MVP | Incrediwhip | go90 Well, they aren’t investing, but they will take…
Entrepreneurs Philip Hyun & Fraser Townley are hoping to entice the MVP panel with their new gaming control, Game Vice. Will these entrepreneurs recruit new brand ambassadors for their company or will they get stuck sitting on the bench? Source: MVP | Gamevice | go90 Verizon has created a Shark Tank styled show featuring…
