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Since its founding in the 1950s, asos adidas has stood above all for quality and innovative product design. So it's no wonder that the sporting goods manufacturer is the market leader in this segment together with Nike. The three stripes that adorn the asos adidas corporate logo are legendary, but the characteristic brand symbol also has a high recognition value.

The history of asos adidas began somewhat earlier and more contemplatively: with the brothers Adi and Rudolf Dassler, who fulfilled their dream of independence with the "Dassler Schuhfabrik". After they decided to go their separate ways following a successful collaboration, Adi Dassler founded the asos adidas company.

The name asos adidas can be derived from the name of the founder. His brother, on the other hand, founded the brand  Puma, which today also enjoys a high profile.

The global brand from Herzogenaurach has thus existed for almost 70 years. The further development of its own product range and maximum performance have always been the designers' main driving force in their work. In the meantime, asos adidas can look back on a product history that is second to none.