New Balance WL996COJ | New Balance New Arrivals

New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic shoes and arch supports, with the name inspired by Riley's observation of chickens balancing on three claws. Over time, New Balance evolved into a leader in running shoe technology, with innovative products such as the Trackster, the world's first running shoe closer in multiple widths, released in 1960. The brand has also been involved in AURALEE collaborations with high-profile fashion brands, athletes, and pie, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.