Jordan Brand hat sein Flaggschiff Jordan 1 Mid mit neuen Blautönen neu gestaltet
About the Brand
Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jordan 23E Flight Tech Lite Quarter-Zip Sweatshirt, was Cool to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued novelty with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Jordan 23E Flight Tech Lite Quarter-Zip Sweatshirt1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its plenty as a cultural and fashion staple.