Asphaltgold and Puma present their first sneaker collaboration — an homage to Italian sleevestyle and mentality.

Ciao Puma x Asphaltgold Palermo “Scopa”!

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„Aggiungi un posto a tavola, che c’è un amico in più“ is an Italian saying and means as much as „Add a chair to the table because one more friend is coming“.

The Italians’ spirit of community and hospitality is undisputed. Having friends & family around, spending time together, making joint memories.

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That’s where the collab’s name comes straight into play. "Scopa" is a card game, but more than that, it’ s an invitation to feel welcome and stay as long as you like.

Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01
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In order to celebrate the shoe and the theme in a proper way, the content creation took place in Milan — with none other than the Italian goalkeeping legend, the “eternal”, Gianluigi Gigi Buffon.

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Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01
Puma x Asphalt Gold Palermo “Scopa” - Chamomile/Zen Blue - 398771-01

He has not only scored in over 500 games for Juventus Turin, but also for over 20 years with Squadra Azzuro, the Italian national team!

Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01
Puma x Asphalt Gold Palermo “Scopa” - Chamomile/Zen Blue - 398771-01

The Puma Palermo is a classic terrace silhouette, straight from the Herzogenaurach archives. Released as a football trainer in the 1970s, the Palermo then gained attention on the terraces in the 80s – typical for this era, equipped with a rubber sole and a suede and nylon upper.

Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01
Puma x Asphalt Gold Palermo “Scopa” - Chamomile/Zen Blue - 398771-01 - BUY

The most remarkable feature has always been the producto Palermo label extending from the lateral side of the eyestay, which may be hiding something underneath.

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With terrace silhouettes’ victory in modern streetwear and fashion in Primaire-College years, the reintroduction of the Palermo in 2023 couldn’t have been timed more perfectly. Straight a future classic!

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The Palermo “Scopa” comes in the usual card game colors and a high-quality material combination of rough nylon, light blue nubuck and gray suede. The contrasting lining is made of red terry fabric. What a match!

Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01
Puma x Asphalt Gold Palermo “Scopa” - Chamomile/Zen Blue - 398771-01

Now for the details: The sun, the card game's most valuable symbol, is visible through the translucent gum sole, under the distinctive Palermo labels, there are small, hidden messages for the wearers.

Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01
Puma x Asphalt Gold Palermo “Scopa” - Chamomile/Zen Blue - 398771-01

The Puma x Asphaltgold Palermo “Scopa” is an homage to the Italian way of sleeve and the joy of hospitality; a shoe that stays in permanence!

Puma x Asphaltgold Palermo "Scopa" - Chamomile / Zen Blue - 398771-01
Puma x Asphalt Gold Palermo “Scopa” - Chamomile/Zen Blue - 398771-01

Release info:

The Puma x Asphaltgold Palermo “Scopa” will be available exclusively from Asphaltgold from 04.05.2024.

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Online via asphaltgold.com and in the Asphaltgold app, the collaboration is available at 15:00.

The purchase price is 129€, the sizes range from EU 36 to 48.

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