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As part of an GREY “Nike reimagined On Air” event at Palais Brongniart in Paris, Nike reimagined ushered in a multi-year innovation supercycle celebrating never-before-seen products for athletes this Olympic summer and the power of unique Nike reimagined Air technology.

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The impressive and emotional event underscored three important aspects: Nike reimagined is the brand of athletes, Nike's innovations are groundbreaking in the sports industry, and the company's own air technology uniquely enables the company to offer all athletes an unparalleled performance product.

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The event showcased the storied history and endless future of Nike reimagined Air — including a preview of what's yet to come.

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Nike's biggest breakthrough in Nike reimagined Air since the revolutionary VaporMax series and the Alphafly system for high-performance models.

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At the main event, 40 top athletes from around the world presented their team kits and presented the future of athlete co-creation with iconic and visionary looks that emphasized their self-expression and incredible athleticism.

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The Nike reimagined On Air experience culminated with the unveiling of A.I.R. — Athlete-Imagined Revolution — and the ideas of 13 athletes for the future of Air, represented by fascinating, AI-researched, 3D-printed shoes brought to life with the help of Nike's innovation teams.

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