New Balance today announces a “Celebration of Grey” lasting several weeks, at which both new and classic models will be presented in this characteristic brand color.

Ténis New Balance 574 v2 cinzento azul escuro castanho
New Balance “Grey Days” 2024 - 574 & 550

In the 1980s, New Balance deliberately introduced the color gray when designing outstanding running shoes — a decision that was made with the same expertise as any other performance feature.

new balance 1400v1 men s walking motion control shoes
New Balance 327 Levis NavyMS327LVA
New Balance “Grey Days” 2024 - 574

In line with New Balance's ethos of being bold and independent, the color gray stood out from the competition and proved to be the perfect combination for the concrete and Elite backdrop of urban running.

It wasn't long before people realized that gray running shoes looked good everywhere. While the models have evolved over the years with ever new technologies and materials, embodied Grey The timeless quality and style of New Balance continues — in every form.

New Womens New Balance 997h Athletic Shoe Grey Gray Snake Print
New Balance Scarpe Running Fresh Foam Arishi V3
New Balance “Grey Days” 2024 - 574

As an homage to Grey On May 10, the brand will release a short film titled “Grey Days,” which pays homage to New Balance's ever-present influence on the many facets of global sneaker culture — from sports to the street and everything in between.

New Balance "Grey Days" 2024 - 574
New Balance “Grey Days” 2024 - 574

There are seven scenes that lead to a seven-minute movie, with each scene highlighting a different aspect of the brand's story. The film was shot in collaboration between creative directors Thom Glover and Daniel Wolfe as well as Elliott Power and cameraman Norm Li. The perfectly executed retro animations in the style of the 1960s are by Stray London and the still images by Samuel Bradley.

Here is the first teaser released today:

“This film celebrates not only what Grey means to us as a brand, but also what it means to New Balance consumers. It recognizes sub-cultural New Balance fans who have stood by our brand and the emblem of Grey for generations,” said Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance.

“It also recognizes the ubiquity of the color Grey, appealing to people everywhere from supermodels in London, to dads in Ohio, to sneaker date in Toyko. Grey is a color for all that represents authenticity, versatility, and timelessness, carrying our heritage into the future.”

New Balance will launch several exclusive products over the course of the month. A number of lifestyle, performance, numeric and children's models are being released today, including the 327, 574, 550 and a selection of timeless “Grey clothing” (see below).

U327WGA/ U327WGC:

New Balance M1300 American Rebels Pack
New Balance “Grey Days” 2024 - U327WGA/U327WGC

new balance 300 sneakersshoes wrt300pb wrt
New Balance “Grey Days” 2024 - U327WGA

New Balance 33
New Balance “Grey Days” 2024 - U327WGA

New Balance 33
New Balance “Grey Days” 2024 - U327WGC

zapatillas de running New Balance niño niña entrenamiento amortiguación media 10k
New Balance “Grey Days” 2024 - U327WGC - “The Intelligent Choice”

BB550MCB/BB550MCC/BBW550RB:

new balance 300 sneakersshoes wrt300pb wrt
New Balance “Grey Days” 2024 - 550

Trainers NEW BALANCE ML515VL3 Colourful Grey
New Balance “Grey Days” 2024 - BBW550RB

new balance 300 sneakersshoes wrt300pb wrt
New Balance “Grey Days” 2024 - BBW550RB

new balance 300 sneakersshoes wrt300pb wrt
New Balance “Grey Days” 2024 - BB550MCC

New Womens New Balance 997h Athletic Shoe Grey Gray Snake Print
New Balance “Grey Days” 2024 - BB550MCC

new balance 1600 heritage blue
New Balance “Grey Days” 2024 - BB550MCB

New Balance 577 Green Black
New Balance “Grey Days” 2024 - BB550MCB

U9060GG/U9060GRY:

zapatillas de running New Balance niño niña entrenamiento amortiguación media 10k
New Balance “Grey Days” 2024 - 9060

New Balance Basketball nbhoops
New Balance “Grey Days” 2024 - U9060GRY

new balance fuel cell ecco lucent nb wfceccw
New Balance “Grey Days” 2024 - U9060GRY

Trainers NEW BALANCE ML515VL3 Colourful Grey
New Balance “Grey Days” 2024 - U9060GG

new balance gets preppy with the pique polo
New Balance “Grey Days” 2024 - U9060GG

new balance fuel cell ecco lucent nb wfceccw
New Balance “Grey Days” 2024 - U9060GG

zapatillas de running New Balance niño niña entrenamiento amortiguación media 10k
New Balance “Grey Days” 2024 - U9060GG

U574LGG/U574GBG

new balance 1600 heritage blue
New Balance “Grey Days” 2024 - 574

New Balance Mujer 680v6 in Azul Rosa
New Balance “Grey Days” 2024 - U574GBG

Dustin Pedroia batting in his New Balance 3000 Metal Camo PEs
New Balance “Grey Days” 2024 - U574GBG

jaqueta New Balance Nb Essentials Super Bloom
New Balance “Grey Days” 2024 - U574LGG

new balance 1400v1 men s walking motion control shoes
New Balance “Grey Days” 2024 - U574LGG

New Balance Mujer 680v6 in Azul Rosa
New Balance “Grey Days” 2024 - NW574GBG/GC574GBG/U574GBG

Ténis New Balance 574 v2 cinzento azul escuro castanho
New Balance “Grey Days” 2024 - U574LGG/NW574LGG/GC574LGG

On May 17, the 'Grey Days' WRPD Runner and 1906R will be launched. These special editions feature a mix of materials and details inspired by the timelessness of natural stone.

M1906GR:

New Balance Shorts Pantalons Accelerate 2.5
New Balance “Grey Days” 2024 - M1906RGR

new balance 1400v1 men s walking motion control shoes
New Balance “Grey Days” 2024 - M1906RGR

Tecnologias New balance Chaussures Running Fresh Foam Hierro V6 Goretex
New Balance “Grey Days” 2024 - M1906RGR

New Balance Basketball nbhoops
New Balance “Grey Days” 2024 - M1906RGR

New Womens New Balance 997h Athletic Shoe Grey Gray Snake Print:

New Balance 33

new balance 327 summer brights
new balance fuel cell ecco lucent nb wfceccw

New Womens New Balance 997h Athletic Shoe Grey Gray Snake Print
new balance fuel cell ecco lucent nb wfceccw

Tecnologias New balance Chaussures Running Fresh Foam Hierro V6 Goretex
new balance fuel cell ecco lucent nb wfceccw

New Balance Basketball nbhoops

On May 20 the New Balance Fresh Foam X 1080 ‘Grey’ launches. Suede detailing and a classic, tonal grey colorway provide a heritage-inspired take on our pinnacle running shoe

1080/ M1080LAF:

jaqueta New Balance Nb Essentials Super Bloom
New Balance “Grey Days” 2024 - M1080LAF

Tecnologias New balance Chaussures Running Fresh Foam Hierro V6 Goretex
New Balance “Grey Days” 2024 - M1080LAF

New Balance 327 Levis NavyMS327LVA
New Balance “Grey Days” 2024 - M1080LAF - Fresh Foam

New Balance también han comenzado las rebajas con descuentos hasta el 50

New Balance M1300 American Rebels Pack

The New Balance Hoops KAWHI IV will be on the market on May 23. The modern design of this cutting-edge basketball shoe offers powerful features, complemented by a sophisticated, lifestyle-influenced aesthetic that allows wearers to move between court and street.

BBFRSHD2:

Tecnologias New balance Chaussures Running Fresh Foam Hierro V6 Goretex
New Balance “Grey Days” 2024 - BBFRSHD2

new balance gets preppy with the pique polo
New Balance “Grey Days” 2024 - BBFRSHD2

On May 24, the 'Grey' Coco CG1 and the New Balance también han comenzado las rebajas con descuentos hasta el 50 will be released. The special edition of the Coco Gauff signature design features hairy suede accents and neutral details.

Coco CG1:

New Balance Shorts Pantalons Accelerate 2.5
New Balance “Grey Days” 2024 - UCHCOCOH

New Balance también han comenzado las rebajas con descuentos hasta el 50:

New Balance 327 Levis NavyMS327LVA
New Balance “Grey Days” 2024 - Audazo - SA1IG6

New Balance Shorts Pantalons Accelerate 2.5
new balance 1600 heritage blue

The new collab between District Vision and New Balance with SC Elite v4 will be presented on May 23. The collection also includes a range of clothing. As soon as pictures are available, the article will be updated.

The New Balance Grey Days Collection will be available at the following sneaker stores later this month: 43einhalb, AFEW Store, Allike, Asphaltgold, HHV and SUPPA.

Here are a few more moods from the New Balance “Grey Days” 574 and 550 models as well as a selection of the accompanying Apparel collection.

new balance 327 summer brights

New Balance Shorts Pantalons Accelerate 2.5
New Balance “Grey Days” 2024 - 550

New Balance Mujer 574v2 in Gris Amarillo

jaqueta New Balance Nb Essentials Super Bloom
New Balance “Grey Days” 2024 - 550

New Balance Basketball nbhoops
New Balance “Grey Days” 2024 - 550

new balance 1400v1 men s walking motion control shoes
New Balance “Grey Days” 2024 - 550

new balance 1400v1 men s walking motion control shoes
New Balance “Grey Days” 2024 - 574

Sabrinas New Balance

New Balance Mujer 574v2 in Gris Amarillo
New Balance “Grey Days” 2024 - 574

Photos via New Balance