New Balance today announces a “Celebration of Grey” lasting several weeks, at which both new and classic models will be presented in this characteristic brand color.
![New Balance debuted their first basketball shoe in years](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66327391148b64f5863f2ead_new-balance-grey-days-2024-574-550-on-figure-mood%20(7).jpg)
In the 1980s, New Balance deliberately introduced the color gray when designing outstanding running shoes — a decision that was made with the same expertise as any other performance feature.
![Buty męskie sneakersy New Balance ML574EN2](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663273a1426c8749aa78d6d1_new-balance-grey-days-2024-574-550-on-figure-mood%20(8).jpg)
![In esclusiva per ASOS New Balance Sneakers 327 blu navy](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663273c1f893245988ef1dde_new-balance-grey-days-2024-574-550-on-figure-mood%20(13).jpg)
In Course with New Balance's ethos of being bold and independent, the color gray stood out from the competition and proved to be the perfect combination for the concrete and asphalt backdrop of urban running.
It wasn't long before people realized that gray running shoes looked good everywhere. While the models have evolved over the years with ever new technologies and materials, embodied Grey The timeless quality and style of New Balance continues — in every form.
![New Balance logo sweatpants in green exclusive to ASOS](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663273d115fe9576a681c5b4_new-balance-grey-days-2024-574-550-on-figure-mood%20(1).jpg)
![new balance 991 patta dusty pinklight petrol ss21 im991 pat](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663273d915fe9576a681d176_new-balance-grey-days-2024-574-550-on-figure-mood%20(2).jpg)
![New Balance "Grey Days" 2024 - 574](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663273e155b4317b7e6f081d_new-balance-grey-days-2024-574-550-on-figure-mood%20(3).jpg)
New balance Roba home Gorres Grey On May 10, the brand will release a short film titled “Grey Days“, which pays homage to New Balance's ever-present influence on the many facets of global sneaker culture — from sports to the street and everything in between.
There are seven scenes that lead to a seven-minute movie, with each scene highlighting a MSTTFBN1 aspect of the brand's story. The film was shot in collaboration between creative directors Thom Glover and Daniel Wolfe as well as Elliott Power and cameraman Norm Li. The perfectly executed retro animations in the style of the 1960s are by Stray London and the still images by Samuel Bradley.
UPDATE 10 MAY 2024: Here is the complete "Grey Days" movie.
New Balance will launch several exclusive products over the course of the month. A number of lifestyle, performance, numeric and children's models are being released today, including the 327, 574, 550 and a selection of timeless “Grey clothing” (see below).
U327WGA/ U327WGC:
![New Balance debuted their first basketball shoe in years](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632620c996c55134311f78f_new-balance-grey-days-2024-u327wga-product-mood%20(5).jpg)
![New Balance Classic Arch T-shirt Met Korte Mouwen](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632625e3477b1627016ea44_new-balance-grey-days-2024-u327wga-u327wgc-product-mood%20(3).jpg)
![womens new balance 530 yellowgrayblack wmns marathon running shoessneakers](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663262634133c5a338e7d613_new-balance-grey-days-2024-u327wga-u327wgc-product-mood%20(2).jpg)
![United Arrows x New Balance 997.5](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663261ff056ec078a06a8185_new-balance-grey-days-2024-u327wga-product-mood%20(3).jpg)
![new balance m990bk5 made in usa black silver](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663262705d3f012959b5276a_new-balance-grey-days-2024-u327wga-u327wgc-product-mood%20(5).jpg)
BB550MCB/BB550MCC/BBW550RB:
![In esclusiva per ASOS New Balance Sneakers 327 blu navy](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632636ef914b7eb2db93b25_%E2%80%8Dnew-balance-grey-days-2024-bb550mcb-bb550mcc-bbw550rb-product-mood%20(8).jpg)
![New Balance Fast Flight Obcisły](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632637c6782e2a103494bb8_%E2%80%8Dnew-balance-grey-days-2024-bb550mcb-bb550mcc-bbw550rb-product-mood%20(5).jpg)
![In esclusiva per ASOS New Balance Sneakers 327 blu navy](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663263822f53b31849b30c75_%E2%80%8Dnew-balance-grey-days-2024-bb550mcb-bb550mcc-bbw550rb-product-mood%20(6).jpg)
![womens new balance 530 yellowgrayblack wmns marathon running shoessneakers](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632638e4133c5a338e921ff_%E2%80%8Dnew-balance-grey-days-2024-bb550mcb-bb550mcc-bbw550rb-product-mood%20(3).jpg)
![A closeup of the Levis x New Balance 1300 collaboration](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663263946782e2a103496ce4_%E2%80%8Dnew-balance-grey-days-2024-bb550mcb-bb550mcc-bbw550rb-product-mood%20(4).jpg)
![new balance m990bk5 made in usa black silver](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632639e4133c5a338e937ee_%E2%80%8Dnew-balance-grey-days-2024-bb550mcb-bb550mcc-bbw550rb-product-mood%20(1).jpg)
![New Balance T-HOUSE](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663263a4e03c4e3ae5141cd5_%E2%80%8Dnew-balance-grey-days-2024-bb550mcb-bb550mcc-bbw550rb-product-mood%20(2).jpg)
U9060GG/U9060GRY:
![New balance Roba home Gorres](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663264772f53b31849b3e337_new-balance-grey-days-2024-u9060gg-u9060gry-product-mood%20(7).jpg)
![new balance m990bk5 made in usa black silver](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663264645203e8961bb0b1bc_new-balance-grey-days-2024-u9060gg-u9060gry-product-mood%20(6).jpg)
![New Balance 993 Aime Leon Dore Taupe](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326489ad62bee08fd9db79_new-balance-grey-days-2024-u9060gg-u9060gry-product-mood%20(4).jpg)
![New Balance Fast Flight Obcisły](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632649a33b50f9e311333d8_new-balance-grey-days-2024-u9060gg-u9060gry-product-mood%20(3).jpg)
![In esclusiva per ASOS New Balance Sneakers 327 blu navy](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663264a5f914b7eb2dbaad53_new-balance-grey-days-2024-u9060gg-u9060gry-product-mood%20(13).jpg)
![New Balance 574 panelled low-top sneakers](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663264ab3802be379f9fcb7b_new-balance-grey-days-2024-u9060gg-u9060gry-product-mood%20(14).jpg)
![New Balance NB 999 D Unisex Retro](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663264b4efc8c2853422d6fe_new-balance-grey-days-2024-u9060gg-u9060gry-product-mood%20(12).jpg)
U574LGG/U574GBG
![New Balance 550 White Grey homme](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326561acff2e63daf8b986_new-balance-grey-days-2024-u574lgg-u574gbg-product-mood%20(1).jpg)
![New Balance Classic Arch T-shirt Met Korte Mouwen](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663265694caf905364d132db_new-balance-grey-days-2024-u574lgg-u574gbg-product-mood%20(2).jpg)
![Buty męskie sneakersy New Balance ML574EN2](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632657277f032641f2ddb11_new-balance-grey-days-2024-u574lgg-u574gbg-product-mood%20(3).jpg)
![new balance m990bk5 made in usa black silver](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663265797eb9159fe9b5c38a_new-balance-grey-days-2024-u574lgg-u574gbg-product-mood%20(4).jpg)
![New Balance Formatori 373V2 Winter Fashion](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326581f387aeaa61f56d13_new-balance-grey-days-2024-u574lgg-u574gbg-product-mood%20(5).jpg)
![Tênis New Balance Coast V4 Preto](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632658cd6861593b91f9ab5_new-balance-grey-days-2024-u574lgg-u574gbg-product-mood%20(9).jpg)
![new balance 991 patta dusty pinklight petrol ss21 im991 pat](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326592acff2e63daf8f010_new-balance-grey-days-2024-u574lgg-u574gbg-product-mood%20(11).jpg)
On May 17, the 'Grey Days' WRPD Runner and 1906R will be launched. These special editions feature a mix of materials and details inspired by the timelessness of natural stone.
M1906GR:
![Tênis New Balance Coast V4 Preto](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326636056ec078a06efb45_new-balance-grey-days-2024-m1906gr-product-mood%20(1).jpg)
![new balance m574 neon](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326641b6c7ff27876e260b_new-balance-grey-days-2024-m1906gr-product-mood%20(4).jpg)
![New Balance T-HOUSE](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326663056ec078a06f2b7f_new-balance-grey-days-2024-m1906gr-product-mood%20(3).jpg)
![zapatillas de running New Balance pie arco bajo minimalistas talla 49](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632666a691b6b0290441981_new-balance-grey-days-2024-m1906gr-product-mood%20(2).jpg)
WRPD Runner UWRPDGD:
![New Balance T-HOUSE](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632664fbc796a5045cf6041_new-balance-grey-days-2024-m1906gr-product-mood%20(5).jpg)
![New Balance Hierro 15](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663266e4d6787f34ad89261c_new-balance-grey-days-2024-wrpd-runner-uwrpdgd-product-mood%20(1).jpg)
![Buty męskie sneakersy New Balance ML574EN2](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663266ebd6787f34ad892cd9_new-balance-grey-days-2024-wrpd-runner-uwrpdgd-product-mood%20(4).jpg)
![Read our article on the New Balance 990 series](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663266f1056ec078a06fc781_new-balance-grey-days-2024-wrpd-runner-uwrpdgd-product-mood%20(3).jpg)
![Cechy New balance 2.0 Visor](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663266f7182886d039c7e476_new-balance-grey-days-2024-wrpd-runner-uwrpdgd-product-mood%20(2).jpg)
On May 20 the New Balance Fresh Foam X 1080 ‘Grey’ launches. Suede detailing and a classic, tonal grey colorway provide a heritage-inspired take on our pinnacle running shoe
1080/ M1080LAF:
![New Balance debuted their first basketball shoe in years](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326764b8055aabcd952f0b_new-balance-grey-days-2024-m1080laf-product-mood%E2%80%8D%20(1).jpg)
![men s new balance fuelcore coast v3 cushioning running shoes](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632676db7e9c24243f39b34_new-balance-grey-days-2024-m1080laf-product-mood%E2%80%8D%20(2).jpg)
![New Balance NM379 SSG](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326776d6861593b921cfc6_new-balance-grey-days-2024-m1080laf-product-mood%E2%80%8D%20(3).jpg)
![new balance m574 neon](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326780a9b72e19c22afd27_new-balance-grey-days-2024-m1080laf-product-mood%E2%80%8D%20(4).jpg)
![new balance m574 neon](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326786125e69334a8997f6_new-balance-grey-days-2024-m1080laf-product-mood%E2%80%8D%20(5).jpg)
The New Balance Hoops KAWHI IV will be on the market on May 23. The modern design of this cutting-edge basketball shoe offers powerful features, complemented by a sophisticated, lifestyle-influenced aesthetic that allows wearers to move between court and street.
BBFRSHD2:
![New Balance debuted their first basketball shoe in years](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632699969f54d8a3a6d763b_new-balance-grey-days-2024-hoops-bbfrshd2-product-mood%20(2).jpg)
![womens new balance 530 yellowgrayblack wmns marathon running shoessneakers](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663269921c54f307a6ae21f3_new-balance-grey-days-2024-hoops-bbfrshd2-product-mood%20(1).jpg)
On May 24, the 'Grey' Coco CG1 and the New Balance 720 Purple Grey Mujeres EU 38.5 will be released. The special edition of the Coco Gauff signature design features hairy suede accents and neutral details.
Coco CG1:
![new balance m990bk5 made in usa black silver](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663269fbb599ab6095d683f7_new-balance-grey-days-2024-court-product-mood%20(1).jpg)
New Balance 720 Purple Grey Mujeres EU 38.5:
![New Balance Visaro 2.0 Pro FG Voetbalschoenen](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/66326d9c23925c3af6e0ed30_new-balance-grey-days-2024-numeric-product-mood%20(1).jpg)
![new balance m990bk5 made in usa black silver](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632693c3469bfb38a15ec98_new-balance-grey-days-2024-soccer-product-mood.jpg)
The new collab between District Vision and New Balance with SC Elite v4 will be presented on May 23. The collection also includes a range of clothing.
![New Balance x District Vision FuelCell Supercomp Elite v4 - Black - MRCELDV4](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6655aa8e519a921bf78ce23e_district-vision-x-fuelcell-supercomp-elite-v4-product-ss24%20(3).jpg)
![New Balance x District Vision FuelCell Supercomp Elite v4 - Aluminum Grey - MRCELVD4](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6655aa96da4c8e865a8b8c14_district-vision-x-fuelcell-supercomp-elite-v4-product-ss24%20(7).jpg)
The New Balance Grey Days Collection will be available at the following sneaker stores later this month: 43einhalb, AFEW Store, Allike, Asphaltgold, GloryHole, HHV and SUPPA.
Here are a few more moods from the New Balance “Grey Days” 574 and 550 models as well as a selection of the accompanying Apparel collection.
![Striscia sul petto ispirata alla collezione di abbigliamento New Balance originale del 1978](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663273f19eae394e080d80bf_new-balance-grey-days-2024-574-550-on-figure-mood%20(12).jpg)
![Read our article on the New Balance 990 series](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632740c55b4317b7e6f449c_new-balance-grey-days-2024-574-550-on-figure-mood%20(10).jpg)
![New Balance Hierro 15](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663273f78bb6fa41bb08ac64_new-balance-grey-days-2024-574-550-on-figure-mood%20(11).jpg)
![New Balance Triple Black Ml2002 2002 Sneake](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663279af587d5832c5c275b3_new-balance-grey-days-2024-574-550-on-figure-mood%20(4).jpg)
![New Balance 574 panelled low-top sneakers](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663274262cf53ca8f993c7e2_new-balance-grey-days-2024-574-550-on-figure-mood%20(6).jpg)
![new balance m990bk5 made in usa black silver](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/6632741679a09a839e9f6b0d_new-balance-grey-days-2024-574-550-on-figure-mood%20(5).jpg)
![the new balance 577 napes pack is now available](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663273a1426c8749aa78d6d1_new-balance-grey-days-2024-574-550-on-figure-mood%20(8).jpg)
![zapatillas de running New Balance pie arco bajo minimalistas talla 49](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663273b673b8a3e0b01a0daf_new-balance-grey-days-2024-574-550-on-figure-mood%20(9).jpg)
![Tênis New Balance Coast V4 Preto](https://cdn.prod.website-files.com/5ff5c4fcf7154c1c91f670a0/663273c1f893245988ef1dde_new-balance-grey-days-2024-574-550-on-figure-mood%20(13).jpg)
womens new balance 997h mystic crystal blackwhite blackwhite
New Balance Hierro 15:
UPDATE 03 MAY 2024: Here is the second teaser that was released today.
new balance m574 neon: Here is the third teaser that was released today.
UPDATE 08 MAY 2024: Here is the fourth teaser that was released today.