As part of the new creative direction of adidas Originals last year, the Trefoil is paying tribute to significant communities this season with its latest campaign.
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The focus is on paint who, then as now, wear the three iconic silhouettes - Samba, Gazelle and Spezial.
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Originally designed for various sports, from training to soccer to handball,
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Since their launch, each of these three classics has left traces in different locations, in different cultures and in various cultural movements.
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In Germany, the campaign focuses on professional soccer player Serge Gnabry, actress Jella Haase and singer Levin Liam and inspire the lifestyle and fashion community with strong super that illustrate how variously the three sneaker models can be styled and interpreted.
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The campaign is accompanied by three short films with excerpts from the lives of the three protagonists as they wear Samba, Gazelle and
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of the Spezial in various everyday situations, as well as of images that underline the timeless today of the three silhouettes.
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The Samba, Gazelle and Spezial campaign starts on March 28 and will be rolled out successively over the coming weeks.
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In addition, adidas Originals celebrates the spirit of its classic silhouettes and the personalities that give them special meaning today
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with physical activation in Munich in the form of a pop-up store and in collaboration with local partners.
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At “THE ORIGINALS STUDIO” on April 27 and 28, consumers will have the opportunity, among other things, to individually design a Samba, a Gazelle or a Spezial. From sports and skateboarding to music and fashion. Once a classic, always a classic.
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The adidas Originals Gazelle, Samba or Handball Spezial is available at the following retailers: 43einhalb, AFEW Store, Allike, Asphaltgold, brooklyn, Fortytree, Gloryhole, GlĂĽckstreter, HHV, Jumpnshoez, Orange Jungle, OJ Skate, pacemaker, Scoop86, SneakerCircle, SneakerTwins, SUPPA and VOOstore.
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