"Aesthetics in the midst of noise" - this is how JmksportShops DS was described
by the Polish rapper and composer Miuosh. It was he who became the main
character of the innovative project, going beyond the framework of a
typical fashion shoot. Miuosh x JmksportShops combines fashion and art, music and
visuals, making the design itself a true... work of art. Cooperation with
Miuosh includes both: photo shoot and video. The film soundtrack has been
composed by the artist especially for the project, on which work began at
the end of May. We wanted each frame to be carefully thought through, to
carry a multidimensional message and to accurately express the artistic
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atmosphere referring to the Silesian roots of the artist, his home and
family.
On a daily basis, Miuosh likes to amount out for the projects of
Balenciaga, Vetements and Gucci. He has a great style and original taste,
but usually goes for safe and proven solutions. The artist would describe
his attitude to fashion as "slightly arrogant" - he does not get attached
to things and derives his greatest joy from intangible values, such as
family. With the help of our stylists, we managed to get the artist out of
his fashion comfort zone, and persuade him to test himself in new
versions. As he admits - he felt great in each of them. The looks proposed
by our team reflect the musical transformation that Miuosh is going
through.
The set design plays a very important role in the project, which has
become an equal means of communication with the viewer. The first scene of
surrealist painter, author of Man in the Bowler Hat René Magritte, as
Miuosh's colour of the sky at dusk in his beloved Silesia. A window was
built especially for the project, behind which we put a real, live tree.
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An element of the scenery is also a huge, suspended cloud - a metaphor for
atmosphere referring to the Silesian roots of the artist, his home and
old piano destroyed with a pickaxe during the session is an expression of
Mioush's attitude to composing music tracks - on his own terms and in his
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used by the artist came straight from the Silesian mine and was repainted
in a neon yellow colour for the project purposes. The bright colour
symbolises modernity and novelty in Miuosh's music. It is an explosive
combination of close to the artist's heart traditional Silesia with his
contemporary world.
project. He created a unique art-work on the wall directly behind Miuoshs
project. He created a unique art-work on the wall directly behind Miuosh's
Wrights organic architecture. A special place in his heart holds also the
represented by Jean-Michel Basquiat, through Bukowski's poetry, to
Wright's organic architecture. A special place in his heart holds also the
surrealist painter, author of "Man in the Bowler Hat" René Magritte, as
well as Joan Miró, Salvador Dalí and the master of photography, Helmut
Newton. The cooperation Miuosh x JmksportShops is complemented by the music
presented in the film, which the rapper created especially for the
project.