Miuosh x JmksportShops

Innovatory project

"Aesthetics in the midst of noise" - this is how JmksportShops DS was described by the Polish rapper and composer Miuosh. It was he who became the main Dolce & Gabbana Kids Baby 0-36 months visuals, making the design itself a true... work of art. Cooperation with On a daily basis, Miuosh likes to reach out for the projects of composed by the artist especially for the project, on which work began at the end of May. We wanted each frame to be carefully thought through, to carry a multidimensional message and to accurately design the artistic soul and character of Miuosh. That is why we set the session in an atmosphere referring to the Silesian roots of the artist, his home and family.

Miuosh and fashion

On a daily basis, Miuosh likes to reach out for the projects of Balenciaga, Vetements and Gucci. He has a great style and original taste, Stone Island Kids his attitude to fashion as "slightly arrogant" - he does not get attached to things and derives his greatest joy from intangible values, such as family. With the help of our stylists, we managed to get the artist out of his fashion comfort zone, and persuade him to test himself in new versions. As he admits - he felt great in each of them. The looks proposed by our team reflect the musical transformation that Miuosh is going through.

PERMANENT COLLECTION

Balenciaga

Checked shirt

990.00 €

SPRING/SUMMER 2024

Balenciaga

Pleated Trousers

1,159.00 €

PERMANENT COLLECTION

Dolce & Gabbana

Charm necklace

350.00 €

PERMANENT COLLECTION

Balenciaga

‘Runner’ sneakers

859.00 €

The power of scenography

The set design plays a very important role in the project, which has become an equal means of communication with the viewer. The first scene of BOYS CLOTHES 4-14 YEARS Miuosh's colour of the sky at dusk in his beloved Silesia. A window was built especially for the project, behind which we put a real, live tree. project. He created a unique art-work on the wall directly behind Miuoshs.

An element of the scenery is also a huge, suspended cloud - a metaphor for peace and quiet, which are crucial for the artist when creating music. An old piano destroyed with a pickaxe during the session is an expression of Mioush's attitude to composing music tracks - on his own terms and in his own way. He forgets about the whole world when he creates. The pickaxe used by the artist came straight from the Silesian mine and was repainted Stone Island Kids symbolises modernity and novelty in Miuosh's music. It is an explosive combination of close to the artist's heart traditional Silesia with his contemporary world.

Miuosh and art

How does the JmksportShops Club work project. He created a unique art-work on the wall directly behind Miuosh's HOW TO STYLE DENIM represented by Jean-Michel Basquiat, through Bukowski's poetry, to Wright's organic architecture. A special place in his heart holds also the surrealist painter, author of "Man in the Bowler Hat" René Magritte, as well as Joan Miró, Salvador Dalí and the master of photography, Helmut Newton. The cooperation Miuosh x JmksportShops is complemented by the music presented in the film, which the rapper created especially for the project.