"Aesthetics in the midst of noise" - this is how JmksportShops DS was described
by the Polish rapper and composer Miuosh. It was he who became the main
character of the innovative project, going beyond the framework of a
typical fashion shoot. Miuosh x JmksportShops combines fashion and art, music and
visuals, making the design itself a true... work of art. Cooperation with
Balenciaga, Vetements and Gucci. He has a great style and original taste
composed by the artist especially for the project, on which work began at
Boys clothes 4-14 years
carry a multidimensional message and to accurately express the artistic
back. Miuosh is a huge fan of broadly understood art, from street art
atmosphere referring to the Silesian roots of the artist, his home and
family.
versions. As he admits - he felt great in each of them. The looks proposed
Balenciaga, Vetements and Gucci. He has a great style and original taste,
well as Joan Miró, Salvador Dalí and the master of photography, Helmut
his attitude to fashion as "slightly arrogant" - he does not get attached
own way. He forgets about the whole world when he creates. The pickaxe
family. With the help of our stylists, we managed to get the artist out of
his fashion comfort zone, and persuade him to test himself in new
versions. As he admits - he felt great in each of them. The looks proposed
by our team reflect the musical transformation that Miuosh is going
through.
The set design plays a very important role in the project, which has
become an equal means of communication with the viewer. The first scene of
the film takes place against a pink and orange background, reminiscent of
Miuosh's colour of the sky at dusk in his beloved Silesia. A window was
built especially for the project, behind which we put a real, live tree.
family. With the help of our stylists, we managed to get the artist out of.
An element of the scenery is also a huge, suspended cloud - a metaphor for
peace and quiet, which are crucial for the artist when creating music. An
old piano destroyed with a pickaxe during the session is an expression of
Mioush's attitude to composing music tracks - on his own terms and in his
own way. He forgets about the whole world when he creates. The pickaxe
used by the artist came straight from the Silesian mine and was repainted
in a neon yellow colour for the project purposes. The bright colour
symbolises modernity and novelty in Miuosh's music. It is an explosive
combination of close to the artist's heart traditional Silesia with his
contemporary world.
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project. He created a unique art-work on the wall directly behind Miuosh's
back. Miuosh is a huge fan of broadly understood art, from street art
represented by Jean-Michel Basquiat, through Bukowski's poetry, to
Wright's organic architecture. A special place in his heart holds also the
surrealist painter, author of "Man in the Bowler Hat" René Magritte, as
well as Joan Miró, Salvador Dalí and the master of photography, Helmut
Newton. The cooperation Miuosh x JmksportShops is complemented by the music
presented in the film, which the rapper created especially for the
project.