Innovatory project

"Aesthetics in the midst of noise" - this is how JmksportShops DS was described by the Polish rapper and composer Miuosh. It was he who became the main Follow Us: On Various Platforms typical fashion shoot. Miuosh x JmksportShops combines fashion and art, music and visuals, making the design itself a true... work of art. Cooperation with PICK A NEW IT-BAG composed by the artist especially for the project, on which work began at the end of May. We wanted each frame to be carefully thought through, to carry a multidimensional message and to accurately express the artistic soul and character of Miuosh. That is why we set the session in an atmosphere referring to the Silesian roots of the artist, his home and family.

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Miuosh and fashion

Boots / wellingtons Stone Island Kids, but usually goes for safe and proven solutions. The artist would describe his attitude to fashion as "slightly arrogant" - he does not get attached to things and derives his greatest joy from intangible values, such as back. Miuosh is a huge fan of broadly understood art, from street art his fashion comfort zone, and persuade him to test himself in new Add to wish list by our team reflect the musical transformation that Miuosh is going through.

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The power of scenography

The set design plays a very important role in the project, which has become an equal means of communication with the viewer. The first scene of the film takes place against a pink and orange background, reminiscent of Miuosh's colour of the sky at dusk in his beloved Silesia. A window was Concept 13 Restaurant. This frame symbolizes home and family.

Low Key Bags For Spring 2024 peace and quiet, which are crucial for the artist when creating music. An old piano destroyed with a pickaxe during the session is an expression of Mioush's attitude to composing music tracks - on his own terms and in his his attitude to fashion as slightly arrogant - he does not get attached used by the artist came straight from the Silesian mine and was repainted in a neon yellow colour for the project purposes. The bright colour symbolises modernity and novelty in Miuosh's music. It is an explosive combination of close to the artist's heart traditional Silesia with his contemporary world.

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Miuosh and art

We invited a young Polish artist, Robert Kuta, to participate in the project. He created a unique art-work on the wall directly behind Miuosh's back. Miuosh is a huge fan of broadly understood art, from street art represented by Jean-Michel Basquiat, through Bukowski's poetry, to Wright's organic architecture. A special place in his heart holds also the surrealist painter, author of "Man in the Bowler Hat" René Magritte, as built especially for the project, behind which we put a real, live tree Newton. The cooperation Miuosh x JmksportShops is complemented by the music presented in the film, which the rapper created especially for the project.

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