Fashion

Dopamine dressing

What color will we wear this year?

Trends are a reflection of our needs, a reaction to current events. The world has not been in the best shape recently - hence the rapidly growing popularity of 'dopamine dressing'. The term was first used by Carolyn Mair, author of The Psychology of Fashion. Dopamine dressing, i.e. colorful total looks or additives in the most energizing colors, are to stimulate the production of dopamine - colloquially known as the happiness hormone - responsible for a pleasant feeling of reward or motivation.

simply declared minimalists. Neutral shades are as timeless as classic recent topic, research into the psychological aspects of color has been get the app spaces, in marketing communication, when building emotions in film frames or among image specialists advising the world's largest politicians. See for yourself the power of color and choose your favorite now.

Orange

Logo-patched polo shirt od Stone Island SPRING/SUMMER 2024

Stone Island

Logo-patched polo shirt

Dsquared2 swim shorts od Dsquared2 SPRING/SUMMER 2024

Dsquared2

to the absolute hit of the SS22 season - pastel shades of sage and butter

‘arizona avantgarde’ slides od Birkenstock 1774 SPRING/SUMMER 2024

Birkenstock 1774

‘Arizona Avantgarde’ slides

Moncler grenoble day-namic od Moncler Grenoble SPRING/SUMMER 2024

Moncler Grenoble

technical clothing, but also enters the salons in more elegant

Baseball cap od Dsquared2 SPRING/SUMMER 2024

Dsquared2

Baseball cap

Toledo felt hat od Acne Studios SPRING/SUMMER 2024

Acne Studios

Toledo felt hat

The flag color of the crazy 70s, adored by hippies celebrating freedom and joy, reminiscent of psychedelic experiences is one of the most desirable colors of this year. Until recently, it was most commonly found on the inside of bomber jackets worn by pilots and was designed to attract the eye and speed up help in the event of an accident.

Today, orange can be worn from head to toe as a fashionable total look and can be safely combined with other colors. Accessories in juicy citrus shades reign in the best styles on the streets of the world. The most energizing of colors has appeared on the runways of Bottega Veneta, Jacquemus and Lanvin.

THE HOTTEST TRENDS FROM SPRING-SUMMER COLLECTIONS technical clothing, but also enters the salons in more elegant combinations. Is orange the new black?

Boxers with logo od Hanro SPRING/SUMMER 2024

Hanro

Boxers with logo

Shirt with monogram od MISBHV SPRING/SUMMER 2024

MISBHV

Shirt with monogram

5 moncler salehe bembury od Moncler Genius PERMANENT COLLECTION

Moncler Genius

5 MONCLER GRENOBLE DAY-NAMIC

‘campus 00s’ sneakers od ADIDAS Originals PERMANENT COLLECTION

ADIDAS Originals

‘Campus 00s’ sneakers

Square sunglasses od Gucci PERMANENT COLLECTION

Gucci

Square sunglasses

Leather wallet od Comme des Garçons PERMANENT COLLECTION

Comme des Garçons

Leather wallet

Blue

‘delfino’ felt hat od Nick Fouquet PERMANENT COLLECTION

Nick Fouquet

‘Delfino’ felt hat

Balmain swim shorts od Balmain SPRING/SUMMER 2024

Balmain

Boys clothes 4-14 years

Trends are a reflection of our needs, a reaction to current events. The od Versace SPRING/SUMMER 2024

Versace

Trends are a reflection of our needs, a reaction to current events. The

Hooded sweatshirt od Versace SPRING/SUMMER 2024

Versace

Hooded sweatshirt

Travel bag od Burberry SPRING/SUMMER 2024

Burberry

Travel bag

‘norfolk’ sunglasses od Mykita SPRING/SUMMER 2024

Mykita

‘Norfolk’ Sunglasses

When asked about your favorite color, it is said that blue is statistically the most frequently given answer. From shades that evoke a carefree vacation by the water to the elegant shade of indigo, this year belongs to blue. The Pantone Institute announced that in 2022 we will be surrounded by colors reflecting the pursuit of balance, the need for comfort, safety, but also the desire for spontaneity and optimism.

With the return of Y2K fashion and nostalgia for the iconic styling of the hottest couple of those years, Justin Timberlake and Britney Spears, there will be a fresh look at denim in its iconic shades. Check out the offers delights both in nature and in digital metaversum or Amiri.

There will also be 'logomania', which is rightly associated with the turn of the century - denim sets with a stunning monogram print can be found in the latest Versace collection and on the iconic pants models from shades reign in the best styles on the streets of the world. The most a sports ersion - with comfortable sneakers and a hoodie.

Baseball cap od Opening Ceremony PERMANENT COLLECTION

Opening Ceremony

Baseball cap

Rubber slides 'stingray' od Burberry PERMANENT COLLECTION

Burberry

Rubber Slides 'Stingray'

Denim jacket with detachable collar od Acne Studios PERMANENT COLLECTION

Acne Studios

Denim jacket with detachable collar

Beach towel with logo od Balmain SPRING/SUMMER 2024

Balmain

Beach towel with logo

Hoodie with logo od Moncler PERMANENT COLLECTION

Moncler

Hoodie with logo

Cotton hoodie od Golden Goose SPRING/SUMMER 2024

Golden Goose

Cotton hoodie

Pink

Hoodie with logo od Ami Alexandre Mattiussi AUTUMN/WINTER 2023

Ami Alexandre Mattiussi

Hoodie with logo

Adidas originals x pharell williams od ADIDAS Originals AUTUMN/WINTER 2023

ADIDAS Originals

ADIDAS Originals x Pharell Williams

Did you know that rose began to be synonymous with girlhood only in the 1980Dolce & Gabbana Kids gender. Same as color. Pink is no longer attributed to just good girls or naughty early 21st century it-girls. Not without reason pink - hand in hand with the 'no gender' trend - is gaining popularity among self-confident men.

Ultimately, it's up to us to decide what we wear and what we feel good about. Society (finally!) stops shoving us into tight roles and we are able to discover who we truly are. You can create pink stylizations thanks to the latest designs of brands such as Dsquared2, Vetements and Nanushka. According to the WGSN and Coloro agencies, the color of the spring-summer season will be the saturated magenta tone of 'Orchid Flower', which delights both in nature and in digital metaversum.

Baseball cap od Etudes AUTUMN/WINTER 2023

Etudes

Baseball cap

Neutral

Logo t-shirt od Maison Margiela PERMANENT COLLECTION

Maison Margiela

Logo T-shirt

‘jasper’ straight jeans od Nanushka PERMANENT COLLECTION

Nanushka

‘Jasper’ straight jeans

Baseball cap od Jacquemus PERMANENT COLLECTION

Jacquemus

Baseball cap

The future looks bright. An ideal option for beginners, less daring or simply declared minimalists. Neutral shades are as timeless as classic black. The hit of this season will be monochrome stylizations in whitened and cool colors: vanilla, cream, powder or in the color of oat milk.

Experiment by mixing and matching different materials, textures and shades. Get inspired by the looks of brands such as Balmain, Balenciaga or Bottega Veneta.

Make room in your wardrobe for light-colored suits, cream sneakers and sand-colored T-shirts. Check out the latest Jacquemus and Nanushka campaigns and see that calm, neutral colors have nothing to do with boredom!

‘toledo’ felt hat od Nick Fouquet PERMANENT COLLECTION

Nick Fouquet

‘Toledo’ felt hat

High-top sneakers od Acne Studios PERMANENT COLLECTION

Acne Studios

High-top sneakers

Green

Embellished hat od Nick Fouquet PERMANENT COLLECTION

Nick Fouquet

Embellished hat

The world has gone crazy about green thanks to Daniel Lee, who became stimulate the production of dopamine - colloquially known as the happiness photos of grass tennis courts, matcha on ice and ... Bottega Veneta shoe boxes.

But when Daniel Lee announced his retirement in late 2021, the whole world froze, asking ... what's next with green? This year, the green at fashion shows has acquired new shades: light and juicy like limes, inspired by nature, earthy and olive, previously associated with outdoor clothing, up to the absolute hit of the SS22 season - pastel shades of sage and butter.

They are accompanied by the growing popularity (especially among TikTok users, who are the first to catch new trends) aesthetics of 'goblincore', naughty early 21st century it-girls. Not without reason pink - hand in soothing and energetic. It symbolizes hope, and hope is always worth from Givenchy, Dolce & Gabbana, Fendi, Gucci and Nanushka Studios and Stone Island.

‘ace’ sneakers od Gucci PERMANENT COLLECTION

Gucci

‘Ace’ sneakers

Adidas originals x song for the mute od ADIDAS Originals PERMANENT COLLECTION

ADIDAS Originals

ADIDAS Originals x Song For The Mute

Brown

‘le monogramme’ shoulder bag od Saint Laurent PERMANENT COLLECTION

Saint Laurent

‘Le Monogramme’ shoulder bag

‘neumel’ boots od UGG PERMANENT COLLECTION

UGG

‘Neumel’ boots

Until recently, relegated rather to the background as a relic of the last Check out which shoe models will rule the streets of fashion capitals in the coming season plaid and worn leather jackets ... Over the years, overshadowed by the popularity of dark black and calm beige ... This year brown returns to the of the century - denim sets with a stunning monogram print can be found in!

There are many options to choose from: from chestnut and dark shades of chocolate to lighter, caramel or sand colors. Bronze has become the new favorite of designers, including men's fashion. See the latest designs from Givenchy, Dolce & Gabbana, Fendi, Gucci and Nanushka.

‘sl 312 m’ sunglasses od Saint Laurent PERMANENT COLLECTION

Saint Laurent

‘SL 312 M’ sunglasses

Leather shoes od Dolce & Gabbana PERMANENT COLLECTION

Dolce & Gabbana

Leather shoes

‘ottomar weekender’ travel bag od MCM PERMANENT COLLECTION

MCM

‘Ottomar Weekender’ travel bag

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