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  • Asics GEL-Lyte III OG
    • Asics GEL-Lyte III OG
    Asics GEL-Lyte III OG
    Asics GEL-Lyte III OG
    Asics GEL-Lyte III OG
    Asics GEL-Lyte III OG
    Asics GEL-Lyte III OG

    Asics GEL-Lyte III OG
    Oatmeal / Fawn

    89 €
    89 €
    139 €
    Trainers ASICS Tarther Blast 1202A042 White White
    30-day best price*: 89,00 €
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    Brand: Asics
    SKU: 1201A832-251
    Color name: Oatmeal / Fawn
    While the market leaders in the running shoe sector were constantly trying to outdo each other in technical innovations at the end of the 80s, Onitsuka in Japan developed its very own idea of how a running shoe should look and perform. The foundation stone was laid in 1986 with the Gel damping, jaqueta was used for the first time in the Asics GT-II. Over the years, a series was created that culminated in 1990 in the form of the Asics Gel-Lyte III. Compared to its predecessors, the Gel-Lyte III incorporated all of Asics' tried and tested achievements, such as the triple compression-moulded EVA midsole, Asics Gel cushioning and, last but not least, the split tongue. This feature not only ensured an optimal fit, but also visually set the shoe apart from its competitors. Coupled with the classic colourways of its time, the shoe quickly established itself in the running sector, but was also increasingly discovered by hip-hop culture and rocked the streets. In 2007, the Gel-Lyte III had its first collab with the Dutch sneaker store Patta, so that a success story took its course and the fan community grew ever larger.
    Upper: Mesh
    Overlay: Recycled Suede
    Lining: Textile
    Logo: Leather
    Outsole: Rubber
    Technology: GEL

    GEL

    In 1986 Asics introduced GEL technology first on the Japan-exclusive Asics Freaks and then on the GT-II - and the rest is history. GEL technology works on both the rear and front of the foot by strategically placing the gel where it works best. Rearfoot GEL technology reduces impact at the heel and allows for a smooth roll-off, while in the forefoot it improves cushioning during forward movements. The GEL technology, formed from inert polymers to silicone, has been constantly developed to produce a substance that reduces the demands on the human body during sports.

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    About Asics

    Whoever thinks of high-quality running shoes in the 21st century usually automatically has the ASICS brand in mind. But ASICS has not just been around since yesterday. The history of the brand begins as early as 1949, when 31-year-old salaryman Kihachiro Onitsuka was convinced that sports could make a positive contribution to the development of young people in his hometown of Kōbe. Based on this incentive, he founded the company ONITSUKA TIGER and began producing high-quality sneakers. Since 1977, the brand has borne the name ASICS. The name is an acronym and stands for the Latin proverb "Anima Sana In Corpore Sano" - in German: "A healthy mind in a healthy body". A proverb that still determines ASICS' corporate policy today. The development of the GEL cushioning system, jaqueta was launched in 1986 and still forms the basis for all new ASICS running shoes, has contributed significantly to the brand's success. In the sneaker scene, the most popular models are the GEL-Lyte III and the GEL-Saga. Designer Ronnie Fieg and the two stores Patta Amsterdam and Atmos Tokyo also immortalized themselves on these two silhouettes. The GEL-Kayano first Leg in 1993 and it perfectly reflects the style of the 90s & 2000s with its eye-catching details and chunky sole. Since its first release, the GEL-Kayano has undergone an annual facelift, so fans of the shoe can regularly look forward to new interpretations of the iconic silhouette. The work behind the new Kayano models takes place behind the doors of ASICS headquarters in Kōbe, home to one of the most advanced running research centers in the world.