Carhartt, Inc. was founded in 1889 by Hamilton Carhartt in Detroit. The first Carhartt products were workwear overalls made of durable duck & denim fabrics. Carhartt continued the line of high-quality outerwear and added other products such as jeans, dungarees and jackets. In the beginning, the company's main target group consisted of steel & railroad workers, among whom the legendary Carhartt dungarees were especially popular. They appreciated the solid workmanship and durability of the pants. Since the brand's beginnings, it has been celebrated for its rugged fabrics, comfortable cuts and functional designs by workers in a wide range of industries. The focus has always been on customer satisfaction. To ensure that the founder's mission is still carried out in every garment, Carhartt, Inc. remains family-owned to this day. Thus, the fundamental idea that Hamilton Carhartt had when he founded the brand in 1889 lives on. 130 years later, Carhartt is no longer limited to the production of robust workwear. Especially in the 80s & 90s, many began to wear clothes from Carhartt outside the work environment. Due to their casual and wide cuts, the things enjoyed great popularity, especially in the hip-hop and skater scene. And also clockers and sprayers have a share in the success of Carhartt. Since these move a lot outside, they need of course warm clothing, which in the best case also have a few pockets for equipment and look stylish - so Carhartt is the perfect choice!
FROM SWITZERLAND TO ALL OF EUROPE
With a rather accidental transition into the streetwear sector, the brand's success was unstoppable. In 1997, Carhartt founded a European offshoot called Carhartt WIP under the leadership of Edwin Fäh in Switzerland. The "WIP" stands for "Work in Progress." The line focuses more on fashionable designs, but without sacrificing the proven Carhartt quality. After the success of the Carhartt WIP Watch Beanies, the first own collections were finally designed especially for the European market in 1997. Also the first store was opened in this year in London - meanwhile there are already more than 2500 worldwide. In the range of Carhartt and Carhartt WIP today you can find mainly high-quality jeans with contemporary cuts, comfortable fashionable sweaters, T-shirts, Shirts New Balance 530 Accessories like Beanies, Nike Air Force 1 quality and thoughtful designs. Thus, it is very popular among convinced fans as well as in the mainstream. In recent years also followed collaborations with brands such as Nike, Converse, Patta Amsterdam or Stüssy. Carhartt WIP always hits the spirit of the time with a combination of traditional, comfortable designs and aesthetic styles. No wonder that the brand has become one of the leading streetwear brands in the European scene with its qualitative products.
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