Launched in 1984, Air must jordan was created by Nike for NBA superstar Michael must jordan. The first model, Just Don x Air must jordan 2 Beach, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air must jordan 3, which introduced the Jumpman logo and elephant viii trim, and the Just Don x Air must jordan 2 Beach1, which incorporated patent leather. Air must jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and bei staple.